Share PLM Podcast

In this episode of the Share PLM Podcast, we are joined by Jaap Holweg, PLM Manager at Moba and a passionate, hands-on leader who thrives at the intersection of people, processes, and systems.
With an entrepreneurial mindset, he combines a people-first approach with a drive for efficiency and value. 
He’s worked across ERP, CRM, and PLM projects, helping teams turn strategy into action and navigate complex challenges with clarity. Jaap has a knack for connecting diverse perspectives, aligning IT and business goals, and building strong collaborations that drive real results.
Whether he’s integrating systems after an acquisition or sparring with fellow executives on strategy, Jaap brings curiosity, balance, and a genuine passion for continuous growth — both for the business and the people behind it. 
In this conversation, Jaap shares practical insights on anchoring PLM transformation around a clear “why” that people truly believe in, using modularity and configure-to-order as the backbone for scalable enterprise PLM, and building trust and momentum through small, consistent steps rather than big-bang change. With that foundation, let’s dive into the key topics explored in this episode:

⚉ Understanding Moba’s Complex Product Landscape 
⚉ Why PLM Is a Clear Priority for the Business 
⚉ The Shift from Technical Solutions to People-Centered Change 
⚉ Driving Engagement Through the “Why” 
⚉ Balancing Top-Down and Bottom-Up Transformation 
⚉ Configure-to-Order as a Strategic Foundation 
⚉ Integrating Service into Modular Product Thinking 
⚉ Preparing the Ground for AI in PLM

CONNECT WITH JAAP: 
⚉ LinkedIn: https://www.linkedin.com/in/jaap-holweg/ 

CONNECT WITH SHARE PLM:
Website: https://shareplm.com/ 

Join us every month to listen to fascinating interviews, where we cover a wide array of topics, from actionable tips, to personal experiences, to strategies that you can implement into your PLM strategy.

If you have an interesting story to share and want to join the conversation, contact us and let's chat. We can't wait to hear from you!

In this episode of the Share PLM Podcast, we are joined by Ella Malara, a communication expert and human behaviour specialist. Ella is the founder of Ella Malara Strategic Consulting, where she helps managers and organizational leaders boost productivity, reduce turnover, and strengthen engagement through communication strategies rooted in behavioural science. She empowers organizations to view communication not as a soft skill, but as a strategic driver of innovation, trust, and change. At the heart of her work is a simple belief: meaningful human connection is what unlocks real potential—because for Ella, good communication isn’t just about talking, it’s about transforming how people work, lead, and grow together.
In our conversation, Ella shares powerful insights on: 

⚉ Ella’s Nonlinear Journey from Arts to Organizational Change 
⚉ Redefining Communication: Beyond Words and Information
⚉ The Shift Toward Visual and Digital Communication
⚉ Common Communication Mistakes in Digital Transformations
⚉ Building Trust as the Foundation of Any Communication Strategy
⚉ Measuring Impact Through Behavioral Change (KBIs)
⚉ How Behavioral Science Shapes Ella’s Approach 

CONNECT WITH ELLA: 
⚉ LinkedIn: https://www.linkedin.com/in/elenamalara/ 

CONNECT WITH SHARE PLM:
Website: https://shareplm.com/ 

Join us every month to listen to fascinating interviews, where we cover a wide array of topics, from actionable tips, to personal experiences, to strategies that you can implement into your PLM strategy.

If you have an interesting story to share and want to join the conversation, contact us and let's chat. We can't wait to hear from you!

In this episode of the Share PLM Podcast, hosts Beatriz Gonzalez, Jos Voskuil, and Maria Morris come together to reflect on an impactful year of conversations across the global PLM community. From human-centric transformation and sustainability to leadership alignment and cultural change, this conversation captures the essence of what shaped PLM in 2025—and what will matter even more in 2026.
Let’s take a closer look:

⚉ A Broader Range of Voices in the PLM Conversation 
⚉ 2025: The Year of the Human Factor in PLM 
⚉ The First Human-Centric PLM Conference 
⚉ Learning from Both Small and Large PLM Transformations 
⚉ Sustainability as a Core PLM Responsibility 
⚉ From Training to Early Engagement 
⚉ Diversity and Representation in PLM Leadership 
⚉ What’s Next for the Share PLM Podcast 
⚉ The Share PLM Summit Returns in 2026 
⚉ Bringing the C-Level into the PLM Dialogue

The Share PLM Summit 2026
Register Here! https://shareplm.com/the-share-plm-summit-2026/ 

CONNECT WITH SHARE PLM:
Website: https://shareplm.com/ 

Join us every month to listen to fascinating interviews, where we cover a wide array of topics, from actionable tips, to personal experiences, to strategies that you can implement into your PLM strategy.

If you have an interesting story to share and want to join the conversation, contact us, and let's chat. We can't wait to hear from you!

In this episode of the Share PLM Podcast, we are joined by Torben Pedersen, Head of PLM Program Office at Grundfos and a seasoned leader with more than 20 years of experience in project and portfolio management, digital transformation, and team leadership. With a career spanning senior roles at global companies such as Grundfos, Siemens Gamesa, and Maersk, Torben has led strategic initiatives in Product Lifecycle Management, R&D, and business development.

Known for his analytical and structured approach, Torben excels at turning both unstructured ideas and formalized projects into tangible results, always with a strong focus on financial and business value.

Outside the corporate world, Torben nurtures his creative side as a passionate music creator. When he’s not leading transformation projects, he produces and shares his own music.

In our conversation, Torben dives into a wide range of topics—from the mindset leaders need for successful PLM adoption to the practical steps that move an organization toward digital maturity. Below are the key themes we explored throughout the interview:

⚉ Engaging Users Early and Building User Communities
⚉ Avoiding a Big Bang Approach: Small, Targeted Implementation Projects
⚉ Ownership Within the Business, Not Just the Program Team 
⚉ How Grundfos Measures Success Without Traditional ROI Calculations
⚉ PLM as an Enabler for New Business Models and Managing Complexity
⚉ Governance First: Setting Up Strong Structures Before Execution
⚉ The Risk of KPI-Driven Behavior
⚉ Early Career Lessons: Meet People Where They Are
⚉ The Human Side of PLM: People, Culture, and Communication
⚉ Partners, Not Suppliers: A Collaborative Approach to Consulting

MENTIONED IN THE EPISODE:
⚉ (Spotify) Golden Grayline: https://open.spotify.com/artist/14DQ2kFzKCkK8NxbK2az3l 

CONNECT WITH TORBEN: 
⚉ LinkedIn: https://www.linkedin.com/in/pedersentorben/ 

CONNECT WITH SHARE PLM:
Website: https://shareplm.com/ 

Join us every month to listen to fascinating interviews, where we cover a wide array of topics, from actionable tips, to personal experiences, to strategies that you can implement into your PLM strategy.

If you have an interesting story to share and want to join the conversation, contact us and let's chat. We can't wait to hear from you!

In this episode of the Share PLM Podcast, we are joined by Inga Müller, Strategy Manager Digital Twin & Data Lifecycle at WAGO.

Inga is a passionate shaper of the future who believes that innovative technologies and new ways of thinking can help us create a better world. As part of WAGO’s Smart Data team, she plays a key role in defining the strategic direction of the company’s Digital Twin initiatives. With a background in mechanical engineering, Inga bridges the gap between the product lifecycle and the data lifecycle, connecting the physical and virtual worlds. Her mission is clear: to ensure these two dimensions work hand in hand—unlocking their full potential and delivering maximum value.

In this conversation, Inga shares why collaboration and data transparency are key to driving real digital transformation, and how a strategic, people-centered approach can make technology truly impactful.

Here are some of the key topics we explore in this episode:

⚉ The Meaning and Vision Behind the Digital Twin
⚉ Understanding the Digital Product Passport (DPP)
⚉ From Requirements to Systems: Building the Foundation Right
⚉ The “Big Three” Systems at WAGO
⚉ Collaboration Across the Organization
⚉ Advice for Organizations: Start Early

CONNECT WITH INGA: 
⚉ LinkedIn: https://www.linkedin.com/in/inga-m%C3%BCller/ 

CONNECT WITH SHARE PLM:
Website: https://shareplm.com/ 

Join us every month to listen to fascinating interviews, where we cover a wide array of topics, from actionable tips, to personal experiences, to strategies that you can implement into your PLM strategy.

If you have an interesting story to share and want to join the conversation, contact us and let's chat. We can't wait to hear from you!