The FitTech Club Podcast

• "Bringing hospitals home"- Matthieu Menanteau, Product Director Withings

  🔥 What's in this episode? Over half of Withings' blood pressure monitor users have hypertension with medication - this is how the French health tech company is transforming chronic condition management through seamless home monitoring. In this episode, Matthieu Menanteau, Product Director at Withings, reveals how they're bringing hospital-grade biomarkers into consumers' daily lives. Discover how they're achieving continuous health insights through an integrated ecosystem of smart scales, sleep analyzers, and AI-powered health assistants.🎤 About our guest: Matthieu Menanteau is the Product Director at Withings, a French health tech company founded in 2008 with a global ecosystem of connected health devices. He leads development of breakthrough products including the U-scan urine analysis device and advancing existing product lines like smart scales and hybrid watches. Under his leadership, Withings has successfully integrated medical-grade features into consumer devices, creating seamless health monitoring solutions used by millions worldwide.🎯 What you'll learn [02:08] How to bring medical - grade biomarkers from hospital settings into daily home monitoring for prevention and long-term health insights [03:15] The OMNIA concept strategy - using conceptual products to demonstrate ecosystem capabilities and trigger B2B partnership discussions [11:31] Target audience evolution from health - conscious consumers to chronic condition management, with over 50% of blood pressure users having hypertension [15:01] Why "grassroot change" through consumer empowerment creates bigger healthcare impact than top-down system approaches [20:30] Integration strategy differences - maintaining hundreds of open API connections while being selective about direct data partnerships📌 Links & resourcesWithings Official Website🎁 Special for our listeners: Get 20% off all Withings products (except new releases) with the code WITH-FITTECH-20 at checkout on their website.Connect with Matthieu Menanteau on LinkedIn🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.

  --------  

  27:46

  --------

  27:46
• "Aging starts in your DNA" - Adiv Johnson, Head of Scientific Affairs, Tally Health

  🔥 What's in this episode? Over 200,000 people waited for this technology before launch - this is how Tally Health is revolutionizing longevity measurement through DNA science. In this episode, Adiv Johnson, Head of Scientific Affairs and Education, reveals how a simple cheek swab can predict your biological age and mortality risk with remarkable accuracy. Discover how they're achieving measurable longevity insights through epigenetic aging clocks and AI-powered personalization.🎤 About our guest: Adiv Johnson is the Head of Scientific Affairs and Education at Tally Health, a longevity company that has raised over $10 million and performed 20,000+ age tests. He holds a PhD in Physiological Sciences with over 15 years of aging research experience and has published 40+ scientific papers. As part of the founding team, he left his previous role to join Tally Health after consulting for Dr. David Sinclair's Lifespan podcast, bringing deep expertise in epigenetic biomarkers and aging biology.🎯 What you'll learn[06:06] How DNA methylation changes predictably with age - enabling epigenetic clocks that estimate biological age within years of accuracy[09:00] Why single biomarkers fail - the need for holistic aging measurement combining molecular data with traditional fitness metrics like grip strength and VO2 max[14:55] Tally Health's three-tier business model - individual testing, comprehensive membership with lifestyle coaching, and supplement-only subscriptions[19:07] The massive synergy potential between molecular longevity tools and traditional fitness operators for holistic aging optimization[23:55] AI's transformative role in longevity - from personalized coaching algorithms to next-generation biomarkers that better capture mortality risk📌 Links & resourcesTally Health WebsiteConnect with Adiv Johnson on LinkedIn🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.

  --------  

  27:17

  --------

  27:17
• "Competition drives retention" - Christian Toetzke, Founder & CEO Hyrox

  🔥 What's in this episode?800,000 global participants and counting - this is how Hyrox is redefining what motivates people to train consistently. In this episode, Christian Toetzke, Founder and CEO of Hyrox, reveals why the fitness industry's traditional focus on aesthetics and calorie-burning is failing to create long-term member engagement. Discover how Hyrox's competition model is turning gyms from service providers into community clubhouses, driving both member retention and new revenue streams through a powerful combination of athletic purpose and social connection.🎤 About our guest:Christian Toetzke is the Founder and CEO of Hyrox, a global fitness competition operating in 36 countries with 800,000 participants worldwide and partnering with over 7,000 affiliated gyms. He leads Hyrox's strategic expansion into new markets and oversees the development of their innovative digital platform for gym operators. Under his leadership, Hyrox has pioneered a unique business model that drives fitness enthusiasts into gyms rather than away from them, transforming how people approach fitness training beyond aesthetics and creating new revenue opportunities for gym operators worldwide.🎯 What you'll learn01:12 Growth strategy in emerging markets02:50 The role of technology in enhancing Hyrox experience04:55 Business model: Affiliate gyms and community building09:50 Future growth: B2B vs B2C dynamics11:29 Creating athletic goals: Motivation beyond aesthetics17:03 The gym as a community hub18:11 Hyrox's positioning in the gym market19:15 Events vs. Other revenue models19:59 Innovations in technology for events23:55 Imagining the future of gym experiences📌 Links & resourcesHyrox: https://hyrox.com/Connect with Christian Toetzke: https://www.linkedin.com/in/christian-toetzke-9825a710/🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.

  --------  

  28:56

  --------

  28:56
• "Freezing churn with biohacking" - Daniel Donhauser, Founder & CEO, MAIKAI

  🔥 What's in this episode?Only 15% churn rate compared to the industry average of 25% - this is how Maikai is transforming member retention through innovative biohacking services. In this episode, Daniel Donhauser (Founder of Maikai and former CCO of EGYM) reveals how integrating cryotherapy and other longevity treatments creates higher customer lifetime value while requiring less space and staff than traditional gym offerings. Discover how they're achieving remarkable retention rates through a health-first approach that bridges the gap between fitness and preventative wellness.🎤 About our guest:Daniel Donhauser is the Founder of Maikai, a boutique gym chain with seven locations specializing in yoga, boot camps, and biohacking services. He previously served as Chief Commercial Officer at EGYM (now a unicorn company) for four years. Under his leadership, Maikai has expanded into the longevity space, partnering with Biogena to create medical day spas focused on personal health and holistic well-being across 10 locations in Austria and Germany, with plans for further expansion.🎯 What you'll learn[03:27] How COVID lockdowns sparked the pivot to biohacking services as a survival strategy[04:50] Why cryotherapy memberships yield similar revenue to gym memberships while requiring only 10 square meters of space and minimal staff[06:55] The surprising retention advantage of biohacking treatments - customers have difficulty evaluating effectiveness, leading to lower churn[09:56] Customer demographics - 80% overlap between traditional gym members and biohacking clients, with core audience being women 45+[11:26] The Biogena Plaza concept - creating an integrated customer journey combining medical diagnostics, supplements, and biohacking treatments[13:55] Major challenges in the European biohacking market - gaining doctor endorsements and educating consumers[19:22] The future of fitness tech - AI-powered exercise guidance and advanced wearables that trigger proactive health interventions📌 Links & resourcesMaikai: https://maikaionline.com/en/wellness/fitnessConnect with Daniel Donhauser: https://at.linkedin.com/in/daniel-donhauser-a581023a🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.

  --------  

  22:27

  --------

  22:27
• "Longevity market is a gold rush" - Jeff Zwiefel - Executive Director - Life Time Fitness, MIORA

  🔥 What's in this episode?GLP-1 drugs have 10% adoption in the US with users 3x more likely to exercise - this is how Lifetime Fitness is capturing a $6.7 billion total addressable market through their MIORA longevity clinics. In this episode, Jeffrey Zwiefel, Executive Director of MIORA Longevity and Performance, reveals how integrating medical-grade wellness services can generate $3 million EBITDA per location while dramatically increasing member retention. Discover how they're achieving membership satisfaction rates of 95% through personalized health optimization that extends far beyond traditional fitness.🎤 About our guest:Jeffrey G. Zwiefel is the Executive Director of MIORA Longevity and Performance at Lifetime Fitness, with 170+ athletic clubs across the United States and Canada serving over 1.5 million access members. During his remarkable 26-year tenure, he has helped grow the company from 7 clubs to 180 locations, scaling revenue from $137 million to over $2.3 billion. Under his leadership, Lifetime has transformed from a fitness-centered business to a comprehensive healthy lifestyle ecosystem with record-low monthly attrition rates of just 2%.🎯 What you'll learn[02:09] How Lifetime evolved from a narrow fitness vertical to a multi-generational "healthy way of life company" serving members from "90 days to 90 years old"[05:51] The complete MIORA longevity program structure including metabolic code assessments, personalized health plans, and subscription model at $299/month[14:08] Unit economics of longevity clinics generating $250,000 monthly revenue per location with 30-36% margins and $3 million annual EBITDA[17:08] Three key challenges in launching a longevity business: creating a seamless customer journey, optimizing pricing for accessibility, and finding the right practitioners[23:55] How GLP-1 medications represent a $6.7 billion opportunity for fitness businesses when combined with comprehensive lifestyle programming[30:19] Why even younger generations (26+) are increasingly seeking biohacking and longevity services for anxiety, sleep disorders, and sexual function optimization📌 Links & resourcesLifetime Fitness: https://www.lifetime.life/MIORA Longevity: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.htmlConnect with Jeffrey Zwiefel: https://www.linkedin.com/in/jeffzwiefel?trk=public_post_reshare-text🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member:Join the FitTech Club - private community of global decision-makers & innovators in fitness & consumer health tech.

  --------  

  34:59

  --------

  34:59

More Technology podcasts

Trending Technology podcasts

About The FitTech Club Podcast