The Art of Arguing Less and Communicating More w/ Jefferson Fisher | Ep 392
In this episode, Chris Do sits down with Jefferson Fisher — a fifth-generation trial attorney, bestselling author, and viral communication coach — to explore how to argue less and talk more effectively. Jefferson unpacks the psychology behind calm communication, how to time tough conversations, and why listening before reacting builds deeper trust.
Together, they explore practical tools like the “I can tell” phrase, scheduling emotional talks, and using breath to create space in dialogue. His frameworks help listeners become more intentional speakers and better listeners in both professional and personal settings.
Timestamps
(00:00) - Jefferson Fisher intro + background
(02:45) - How to become a better communicator
(05:20) - Timing tough conversations right
(08:10) - Scheduling hard talks with partners
(11:45) - Using “I can tell” effectively
(15:25) - Breath control for clear thinking
(18:50) - Slowing speech for confidence
(22:30) - Tone, emotion, and word delivery
(27:05) - Training clients to stay calm
(32:40) - Managing nerves under pressure
(38:15) - Speaking naturally in high stakes
(44:00) - Authenticity vs. performative communication
(50:25) - How juries detect fakeness fast
(56:10) - Building credibility through presence
(01:02:40) - Avoiding over-explaining and rushing
(01:09:15) - Staying grounded in conflict
(01:15:55) - Key takeaways on communication mastery
Check out today's guest, Jefferson Fisher:
LinkedIn: https://www.linkedin.com/in/jeffersonfisher
YouTube: https://www.youtube.com/channel/UCXjnpu6lK0HoUyOMh2ZBwhQ
Website: https://www.jeffersonfisher.com/
Instagram: https://www.instagram.com/jefferson_fisher/?hl=en
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Check out Chris Do:
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1:23:29
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1:23:29
Why Talent Isn’t Enough w/ Simon Squibb | Ep 391
In this episode, Chris Do sits down with entrepreneur and philanthropist Simon Squibb to explore the imbalance between talent and opportunity. Together, they discuss how people can break through systemic barriers, the importance of resilience in creative fields, and why access—not ability—often determines success.
They reflect on Simon’s viral “What’s Your Dream?” project, the lessons he’s learned from mentoring others, and how creative education can become more inclusive. If you’ve ever questioned how to turn your skills into real opportunities, this conversation delivers unfiltered clarity and practical wisdom.
Timestamps
(00:00) - Intro
(02:10) - The Real Tests of Resilience
(04:42) - Building a Personal Brand
(07:28) - Getting Paid Speaking Gigs
(10:15) - How Representation Creates Access
(13:09) - Mentoring Young Designers Online
(16:45) - Why Women Hesitate to Apply
(19:52) - Fame Over Craft Discussion
(23:17) - Creating a Creator Accelerator
(27:44) - How to Price Creative Work
(31:55) - Overcoming Imposter Syndrome
(36:20) - Freelancer to Business Owner Journey
(41:08) - Social Media Exposure Ethics
(45:50) - Diversity in Art Education
(50:32) - Why Minorities Lack Visibility
(55:04) - Cultural Expectations and Creativity
(59:58) - Representation and Role Models
(01:05:17) - How Simon Picks Dreamers
(01:10:23) - The Doorbell of Dreams Idea
(01:15:42) - Luck vs Hard Work Mindset
(01:21:50) - What Defines Good Design
(01:28:12) - Art vs Design in Practice
(01:34:25) - Mentorship That Scales Globally
(01:38:40) - Final Reflections on Opportunity
Check out today's guest, Simon Squibb:
LinkedIn: https://uk.linkedin.com/in/simonsquibb
YouTube: https://www.youtube.com/c/SimonSquibb
Website: https://simonsquibb.com/
Instagram: https://www.instagram.com/simonsquibb/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
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Check out Chris Do:
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1:41:21
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1:41:21
How to Think Bigger and Break Mental Limits w/ Jodie Cook | Ep 390
In this episode, Jodie Cook and Chris Do explore how to think bigger and challenge the invisible limits people set for themselves. Drawing inspiration from The Truman Show, they discuss how individuals often live within mental “sets” they’ve unknowingly built, and how expanding perspective can break those barriers. Jodie shares insights from her nomadic lifestyle and explains how exposure to new people, ideas, and places can help rewire what we believe is possible.
Timestamps
(00:00) Intro
(03:14) - Escaping your own Truman Show
(06:42) - Breaking self-limiting belief patterns
(09:58) - Reading biographies for growth
(13:21) - Why all strategy is autobiographical
(17:45) - The power of unlearning beliefs
(21:08) - Accessing creativity through rest
(25:36) - How sleep fuels innovation
(29:50) - Building habits for creative flow
(34:12) - Learning to see the world
(38:27) - The truth about limited thinking
(43:19) - Expanding awareness through exposure
(48:56) - Final takeaways on thinking big
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
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50:27
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50:27
Rich Brand, Poor Brand w/ David Brier | Ep 389
In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics.
He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention.
Timestamps
(00:00) Intro
(02:04) Why some brands struggle
(04:19) Culture’s role in brand growth
(06:27) The art of differentiation explained
(08:45) Rich vs. poor brand traits
(11:32) Building teams that thrive
(14:10) Staying inspired after decades
(17:04) From illustrator to strategist
(21:27) The power of storytelling
(25:58) Busting myths in branding
(31:16) Empowerment as brand advantage
(37:22) Fanatical intention and focus
(43:40) Lessons from creative icons
(51:29) How to lead with purpose
(57:12) Final thoughts on rich culture
Check out today's guest, David Brier:
LinkedIn: https://www.linkedin.com/in/davidbrier
Instagram: https://www.instagram.com/risingabovethenoise/?hl=en
Website: https://davidbrier.com/
Website: https://www.risingabovethenoise.com/
Youtube: https://www.youtube.com/@Risingabovethenoise
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
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58:45
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58:45
How to Land the Job and Nail the Interview w/ Jule Kim | Ep 388
Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews.
What You’ll Learn:
How to make your resume pass automated filters
Why “spray and pray” job applications don’t work
The design mistakes that ruin creative resumes
How to use Jule’s PIRAI framework to stand out in interviews
Timestamps
(00:00) - Intro
(02:23) - How ATS systems filter out your resume
(05:46) - Why the “spray and pray” approach fails
(06:55) - Inside Amazon’s hiring loop and “Raising the Bar”
(09:47) - Tailoring your resume like SEO for job descriptions
(13:00) - The resume design mistakes that kill your chances
(16:39) - Showing authenticity and personality in your application
(19:58) - Real story – landing a VC job by leaning into uniqueness
(31:28) - Replacing STAR with PIRAI
(33:37) - PIRAI example – how automation saved 70% of company time
(39:50) - How to answer “Are you a team player?” with specifics
(46:39) - Building your story bank and practicing effectively
(52:18) - Key takeaways + final thoughts
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
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LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
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TikTok:https://www.tiktok.com/@thechrisdo
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Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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