Inside the Playbook: Snow Tha Product on What Every Music Manager Can Learn from Snow Tha Product
In this clip, Snow Tha Product opens up about what it really takes to stay ahead in the music industry, and why being early isn’t always as glamorous as it looks from the outside. We get into the pressure artists feel to constantly innovate, the expectations managers are juggling behind the scenes, and the sheer amount of work required to make content feel fun, spontaneous, and authentic.Snow breaks down the chaos of directing her own videos, organizing “party-style” shoots, and managing the creative process while still sticking to a budget. She talks about her background in music video production, the tension between artistic vision and financial reality, and how unpredictable online success truly is, even when the idea feels like a sure win.But the heart of the conversation is about fans: what real engagement looks like, how to build connection without relying on corporate “super fan” monetization strategies, and why authenticity still outperforms every marketing funnel the industry is trying to push.If you’re an artist, manager, or creative trying to build something meaningful in a noisy, algorithm-driven world, this clip gives you a grounded look at the realities, the pressures, and the decisions that actually move careers forward.Simply put, a conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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12:48
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12:48
Inside the Playbook: Snow Tha Product on Why the Music Business Keeps Failing Artists
Snow Tha Product has one of the most unique creative processes in the game, and in this episode she walks us through all of it, from building songs completely from scratch to blending genres in ways that only she can pull off. What’s wild is how often her rough previews go viral before she’s even decided the record is finished. That says a lot about her instinct and the connection she has with her audience.We talk about the tension every artist feels between creative freedom and industry expectations, and how Snow has learned to protect her curiosity despite the pressure to fit a formula. She opens up about using music as an emotional outlet, the role of social and political issues in her writing, and why staying true to herself is the only non-negotiable in her process.What I love most is how she includes her fans in everything; the rollouts, the testing, the experiments, the fun. Her community isn’t an audience; they’re part of the engine. And that’s exactly why the music hits the way it does.If you’re an artist, manager, or anyone trying to understand how creativity, authenticity, and strategy can actually coexist in today’s music industry, this conversation is a masterclass.Simply put, a conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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11:24
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11:24
Inside the Playbook: Snow Tha Product on the Harsh Reality of Record Deals
Snow Tha Product has lived through parts of the music industry most artists never talk about publicly. In this episode, she opens up about what it felt like to be shelved by a major label, to have music you can’t release, and to navigate a system that didn’t understand who she was or how to move her forward.Instead of hiding the struggle, Snow chose transparency. She let her fans into the reality of what she was going through, and that honesty ended up changing her career. She breaks down the pressure to “look successful,” the internal battles that come with stalled momentum, and the moment she realized she needed to rebuild her career on her own terms.We dive into the practical lessons too; why release timelines matter in record deals, how artists can leverage platforms like YouTube to stay active, and the importance of developing new skills when the industry isn’t moving. Snow shares her perspective on managers, independence, and why she eventually decided to build her own ecosystem from the ground up.This conversation is equal parts vulnerable and tactical. It’s a look at the music business from someone who’s lived its harshest realities and still came out with clarity, ownership, and a renewed sense of purpose.If you’re navigating your own path, artist, manager, creative, or executive, this episode will give you a blueprint grounded in honesty, resilience, and real-world experience.Simply put, a conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/1gw1OsTkuYHPVcSzys3BXp?si=w-5Rhmy-TnS4LtPoo_G6pgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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11:29
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11:29
The Manager’s Playbook 045: Snow Tha Product - Independence, Creative Infrastructure, Artist Autonomy, Fan-Powered Ecosystems & Building a Self-Sustaining Career
Snow Tha Product is one of the clearest examples of what real independence looks like in today’s music industry, not the aesthetic, but the infrastructure.In this conversation, Snow opens up about the reality of being a fully independent artist: building her career without a label, operating her business with family, creating her own systems, and turning her fanbase into a real community that sustains her life and art.We get into her early struggles, the misunderstandings that shaped her journey, what it means to be ahead of your time, and why autonomy became the only path that made sense. Snow breaks down her label experience, how she built a direct-to-fan ecosystem, the emotional and mental weight of independence, and the power of showing up authentically in a world that often rewards the opposite.From bilingual creativity and touring realities to the merch engine, content workflow, and personal discipline behind it all, this episode is a blueprint for any artist or creative building a career on their own terms.If you care about music, culture, leadership, or entrepreneurship, Snow’s story is a masterclass in authenticity, resilience, and long-game thinking.Simply put, a conversation like this doesn't come cheap.Watch the full episode on YouTube: https://www.youtube.com/@managersplaybookNew episodes drop Tuesdays @ 10am ET
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2:02:35
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2:02:35
Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét
Victoria Monét didn’t just have a viral moment, she built one.In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart storytelling, community-driven marketing, and a deep understanding of what fans actually connect with.He shares how leveraging her work with Ariana Grande, using faceless pages, and focusing on low-cost but high-impact content helped build a movement around her music.From the viral Sol Blume performance to the now-iconic “Sum Cut” Challenge, this is a masterclass in how to grow a fanbase through authenticity, strategy, and consistency.Simply put, a conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/30xK6cQ7CM379uuTuvK6T8?si=WHE9_oBBTtqYM8R0hZZ3JgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
Ireland