The Manager's Playbook

Why do artists still sign record deals if they don’t actually need them?
In this clip, Chris Anokute breaks down the real value of record labels, why there’s no such thing as a universally “good” or “bad” deal, and what artists need to understand about rights, leverage, and ownership in today’s music business.
He also explains why recouping even a small investment is harder than most people think, what it really costs to build momentum from zero, and how artists can start creating leverage through repertoire, content, strategy, and consistency.
This clip is for independent artists, managers, music executives, and anyone trying to understand record deals, artist development, A&R, leverage, and the real economics of building in music today.
Simply put, a conversation like this doesn't come cheap.

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/1V06xjz5nGBJO77fYwdH14?si=K1M5F0F9QwK4xxbD-1K-6Q

Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

In the part II of this Manager’s Playbook convo, Mauricio Ruiz sits back down with former EPIC Records executive Chris Anokute to talk about what AI means for artists, how Suno is already being used in music, and why the future of the music business will belong to people who know how to adapt.
Chris breaks down the truth about record deals, why no deal is simply “good” or “bad,” and how artists can build leverage from zero through repertoire, content, strategy, and consistency. He also shares his thoughts on AI ethics, intellectual property, artist development, independent label operations, and what it takes to build the next superstar in a democratized music industry.
This episode covers AI music, artist development, music business strategy, record deals, independent artists, A&R, audience growth, music marketing, and the future of the music industry.

Simply put, a conversation like this doesn't come cheap.

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
New episodes drop Sundays @ 10am ET

What does every producer need to know about the music business beyond making great records?

In this clip, Khris Riddick-Tynes gets into the side of the game a lot of creatives learn too late, publishing structures, deal terms, mentorship, discipline, and why studying the greats still matters.
He also breaks down how an old MDRC publishing deal became difficult once the business shifted to streaming, how supportive mentors helped him navigate it, and why producers need to understand more than just the studio if they want real longevity.
If you care about music publishing, producer development, mentorship, songwriting, and learning how the music business actually works, this one’s for you.

Simply put, a conversation like this doesn't come cheap.

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPg

Watch the Episodes On Youtube: ⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Why did Kehlani’s “Folded” work the way it did? I
n this clip, Khris Riddick-Tynes breaks down how the record came together, why it needed more emotional nuance than a standard breakup song, and how trusting the feeling of a record can lead to something bigger.
He also gets into how to motivate artists without forcing them, why substance matters more than technique, how he knew “Folded” was special, and what it takes to keep a slow-burn record moving through smart rollout, remixes, challenges, and staying close to what the audience is responding to.
If you care about Kehlani, songwriting, artist development, hit records, music production, and the long game behind songs that last, this one’s for you.

Simply put, a conversation like this doesn't come cheap.

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPg

Watch the Episodes On Youtube: ⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Why do some artists last while others fade after one breakout moment?
In this clip, Khris Riddick-Tynes breaks down the mindset behind real music career longevity, from resilience and studying your wins to avoiding short-term money traps and building demand the right way.
He gets into why you have to watch the tape after a hit, why touring still matters, and how artists, managers, and producers can think beyond quick money and start building something that actually lasts.
If you care about artist development, breakout songs, music business strategy, touring, and long-term success in music, this one’s for you.

Simply put, a conversation like this doesn't come cheap.

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/

Listen to the full episode here -
Spotify: https://open.spotify.com/episode/5wOQH0FOauCNaI3L8RANXx?si=TBK2clMnRkOmvZt0tvrCPg

Watch the Episodes On Youtube: ⁠⁠⁠⁠https://www.youtube.com/@managersplaybook