The Professional Artist Podcast: Art Business Transformations

Free 4-Day “Gallery Ready” Challenge for artists: https://professionalartist.com/free
Isca has worked with some of her galleries for over 20 years and treats them as business partners.
Learn how to present yourself to galleries as a partner they’ll want to keep.
Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence.
Register free.
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Does the right gallery partner exist for your art, and how do you know when you have found it?
In this episode of The Professional Artist Podcast, New York-based painter Isca Greenfield-Sanders is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Isca’s work is held in the collections of the Solomon R. Guggenheim Museum, the Brooklyn Museum, and the Victoria and Albert Museum. In over 25 years, she has learned to treat her galleries as business partners.
In this conversation, Isca breaks down how to tell if a gallery is the right fit, how to build relationships with new galleries, and why a bigger, more prestigious name is not always the better partner.
This episode is an honest look at being upfront in a business relationship and recognizing when it is time to move on.
“I view my galleries as my business partners. They are the public face of my work”
— Isca Greenfield-Sanders
Timestamps:
00:00 Introduction
01:41 Lake Beach: Photography, Painting, and the Process
05:06 A Senior Show in Italy
07:41 Building Gallery Relationships That Last for Decades
11:36 Pink Wildflowers: A New Way of Seeing
13:17 How to Choose the Right Gallery
16:13 Getting Into a New Gallery Through Other Artists
17:13 Becoming a Beginner Again: Salt Beach Woodblock Print
18:41 Final Advice
Connect with Isca
Website: https://iscags.com/
Instagram: https://www.instagram.com/iscags/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
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Membership:
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Free Letter:
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Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day “Gallery Ready” Challenge for artists: https://professionalartist.com/free
Alejandra works with galleries and shows at art fairs on three continents, where she learned that collectors buy connection, not pressure.
Learn how to present yourself and your work to galleries with that same ease.
Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence.
Register free.
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Does pushing harder to sell your art make buyers walk away?
In this episode of The Professional Artist Podcast, geometric painter Alejandra Sieder is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Alejandra is a Venezuelan-born painter based in Australia, with work shown at art fairs in Berlin, Singapore, Hong Kong, and the USA. She spent decades as a graphic designer before committing fully to painting.
Instead of chasing sales, she builds her career through small decisions made consistently over time.
In this deep dive, Alejandra breaks down what to do, and what not to do, when a collector approaches your work.
She also explains why people really decide to buy, and how to know when you are ready to leave your day job. 
This episode is a grounded look at selling without pressure and making the move to full-time artist at the right moment.
“If you sell from scarcity, you will not sell the painting. People know when you are pushing for a sale.”
—Alejandra Sieder
Timestamps:
00:00 Content Note and Introduction
01:52 Many Territories: Identity, Migration, and Geometry
04:39 Thirty Years Balancing Graphic Design and Painting
07:46 Using Your Day Job to Build Your Art Career
10:01 Labyrinth: A New Sense of Time
13:50 Building Income Streams as an Independent Artist
16:04 What to Do When a Collector Enters Your Booth
19:57 Selling Without Scarcity: Letting the Painting Choose
19:58 Golden Cave: A Decade in One Painting
21:23 Final Advice
Connect with Alejandra
Website: https://alejandrasieder.com/
Instagram: https://www.instagram.com/alejandrasieder/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day “Gallery Ready” Challenge for artists: https://professionalartist.com/free
Glory Day earns money as an artist in many ways, including through galleries. Learn how to land your first (or next) gallery now.
Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence. Register free.
Can selling your art feel natural or does it always come with a performance?
In this episode of The Professional Artist Podcast, interdisciplinary artist Glory Day McSharry is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Glory Day is based in South Carolina and has built a thriving art business across three income streams: galleries, national art festivals, and commissions.
Each one feeds the others in ways that aren’t immediately obvious from the outside.
Rather than following a fixed formula, she has learned to spot opportunities and clear whatever is in the way of taking them, turning that instinct into a sustainable practice.
In this conversation, Glory Day breaks down how to build multiple income streams from a single art practice, where to find buyers beyond traditional galleries, and how to sell your work without feeling like a salesperson.
“Sales is a language that you learn because it has to do with helping someone give you the means to continue your practice, which happens to be money.”
—Glory Day McSharry
Timestamps:
00:00 Introduction
01:38 Fancy Pantry: Personal Narrative in the Paintings
04:04 Three Income Streams
05:57 Breaking Down the Numbers
07:34 Working in Series and Studio Output
09:11 Green Puddles: Chaos, Interior Space, and Home Renovation
11:06 The California Festival Failure
13:28 What It Takes to Show Up Well at Festivals
14:48 Selling Without Performing: The Philosophy Behind the Work
19:27 Bloodlines - Monumentalizing Female Labor
21:20 Final Advice
Connect with Glory Day
Website: https://www.glorydayloflin.com/aboutme
Instagram: https://www.instagram.com/glorydaystudio/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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Can you build a successful art career without letting success change the art you make?
In this episode of The Professional Artist Podcast, painter Loribelle Spirovski is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Loribelle is a Filipino-Australian figurative painter whose psychologically charged portraits have been exhibited internationally.
She has earned multiple selections for Australia’s prestigious Archibald Prize, including the 2025 People’s Choice Award.
Along the way, she learned that the job side of an art career can compromise the integrity of the work itself.
In this episode, Loribelle shares why trying to make the “right” art can hold you back, how to start earning from your art before a gallery represents you, and why working harder can eventually work against you.
“I was trying to please these imagined judges instead of being true to what I actually wanted to paint..”
—Loribelle Spirovski
Timestamps:
00:00 Introduction
01:38 Lux Aeterna: Memory, Trauma, and the Body
05:21 Growing Up Between Cultures
08:14 The MFA Decision
11:32 Getting Into Residencies Without a Strong CV Yet
14:48 How Curators Actually Find Artists
17:03 Pricing Work When You’re Still Building Confidence
19:44 Memento Mori: When the Work Shifts Direction
22:17 Final Advice
Connect with Loribelle
Website: https://loribellespirovski.com/
Instagram: https://www.instagram.com/loribellespirovski
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment.
We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free
Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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How does an artist actually get their work into a museum?
In this episode of The Professional Artist Podcast, painter Elizabeth Barlow is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.
Based in California, Elizabeth has built a career that has taken her work into museums, hospitals, churches, corporate collections, and the San Francisco Opera.
Along the way, she has learned that museum opportunities often begin long before an artist ever asks a curator to consider their work.
In this episode, Elizabeth shares how artists can build genuine relationships with museums and curators, what to do when you don't already have a connection inside an institution, and why supporting museums can be an investment in your own career.
She also explores a less obvious route into museum collections and why some opportunities need to be created rather than waited for.
“I view it as an investment in my art to get to know people, to support them and to support the museum.”
—Elizabeth Barlow
Timestamps:
00:00 Introduction
01:38 Empress - From Portraits in Absentia to Flower Portraits
05:13 Getting Into Museum Collections - The Long Game of Showing Up
08:28 The San Francisco Opera Donation - A Gift That Led to a Commission
09:47 The Phoenix Rose - What Survived the Fire
12:20 When Donating Work Makes Strategic Sense
13:52 Approaching Institutions Cold
15:18 Transfiguration - The Church Commission
18:17 Final Advice
Connect with Elizabeth
Website: https://www.elizabethbarlowart.com/
Instagram: https://www.instagram.com/elizabethbarlowartist/
Learn more about The Professional Artist Association:
Mentoring:
Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:
https://professionalartist.com/apply
Membership:
Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
Free Letter:
Join 50,000+ artists getting Free advice & inspiration every week:
https://professionalartist.com/podcast/#join-free-artist-letter
Instagram: https://www.instagram.com/professionalartistaccelerator
Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
Register to get a free pass here: https://professionalartist.com/free
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.