The Factory Podcast

On this episode I’m chatting with my with Morgan Fowles - CEO at active wear brand Tala - and we’re debating whether customer obsession is overrated. We discuss why customer obsession is not a box ticking exercise, the power of involving customers in the product development process, why understanding the customer profile is both qualitative and quantitative, how creators play a significant role in modern branding dynamics and why customer obsession should be a core value from the start. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here Sign up to our newsletter here. LinkedIn

On this episode I’m chatting with my friend and long time collaborator Luke Hodgson, co founder of Commerce Thinking & High Cohesion. This is a new format I’m trialing where Luke and I pick off topics and debate them. I’ll admit I’m taking a lot of reference from Pichfork’s under or over Youtube series and Food 52’s overrated content. For this conversation, we’re debating experiential retail. We cover why new luxury focuses on knowledge rather than just price ,the Commerce Thinking team’s Field notes from cities and how it reveal consumers interests, why community plays a crucial role in modern retail, how luxury experiences can sometimes feel intimidating, how brands like Kith, Arket and Rapha are approaching retail, and of course, our final thoughts on whether experiential retail is underrated, overrated or just rated. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here Sign up to our newsletter here.

On this episode I’m chatting with Rob Abrahams, Founder & CEO at COAT Paints and we’re discussing what it’s like to reimagine a 1,000 year old product. We discuss Rob’s transition from automotive to consumer products, how Coat is aiming to modernise both the front end and back end of the paint industry, why the DTC model is central to Coat's business strategy and certainly NOT dead, how TikTok is gaining importance for engaging their consumers and its impact on the home DIY movement, and how a pair of sweatpants was central to the inception of the brand. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here. Sign up to our newsletter here.

On this episode I’m chatting with James Kearns, Managing Director at Rapanui Clothing. Part of the Teemill group and a brand that focusses on natural and recycled materials. We discuss his journey in retail, transitioning from corporate giants to direct-to-consumer, and the intricacies of migrating to Shopify. specifically, the importance of technical resources during migration, risk management strategies, the significance of prioritisation, why the reason behind a migration is so important and how to avoid major migration miss steps. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here Sign up to our newsletter here.