The Factory Podcast

On this episode I’m chatting with Miranda Shanahan a very excellent brand consultant and we’re discussing whether brands are becoming TV shows? We touch on the evolving landscape of brand marketing, the impact of platforms like TikTok and Instagram on content distribution, the role of brand hosts, how brands can create compelling content on a budget, the significance of targeting niche communities for brand relevance and whether brands are indeed becoming TV shows? This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here Checkout Factory here Sign up to our newsletter here

On this episode I’m back chatting with my mate, and tech strategy guru, Luke Hodgson - co founder of Commerce Thinking and High Cohesion - and we’re dicussing whether UK brands need to worry about Trump’s tariffs. We touch on what UK brands need to think about in order to assess their exposure to US tariffs, the de minimis rule changes and their impact, why brands should model potential scenarios to prepare for tariff impacts before policies are formalised, why opening a US distribution center may be a strategic move, what the tariffs mean for consumer price, whether these tariffs will repair the frosty EU and UK relationship and pose the question - is Trump bluffing? This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here. Checkout Factory here Sign up to our newsletter here.

On this episode I’m chatting with Louise Macnab, founder of JERMS - a brand creating A Holistic Approach to Gut Health and we’re discussing why bacteria has a bad reputation? We touch on the mission to make gut health accessible to everyone, cutting through the gut health market which is becoming more and more saturated, why scientific credibility is crucial for building trust in health brands, the power of customer engagement through consultations and how it helps build community and loyalty, how Louise's background in law aids her in navigating business challenges and why bacteria is often misunderstood but so incredibly beneficial and essential for health. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here. Checkout Factory here. Sign up to our newsletter here.

On this episode I’m chatting with my with Morgan Fowles - CEO at active wear brand Tala - and we’re debating whether customer obsession is overrated. We discuss why customer obsession is not a box ticking exercise, the power of involving customers in the product development process, why understanding the customer profile is both qualitative and quantitative, how creators play a significant role in modern branding dynamics and why customer obsession should be a core value from the start. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here Sign up to our newsletter here. LinkedIn