Beyond The Technique Podcast

Today, your host, Kati Whitledge breaks down the five key differences between good stylists and truly great stylists, revealing why talent alone is never enough to build a standout career. Kati shares how the industry's top performers invest beyond the bare minimum through advanced education, leadership, discipline, long-term client planning, and a willingness to grow even when no one is watching. Salon and spa owners, leaders, and beauty professionals will walk away with practical insights on developing a stronger culture, creating deeper client loyalty, and challenging themselves to stop settling for "good" when greatness is possible.
 
WATCH ON YOUTUBE: https://youtu.be/iPffQ_agx3c
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
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Instagram: https://www.instagram.com/katiwhitledge/
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SPONSORS
Join the PBA: https://www.probeauty.org/

In this milestone 700th episode of Beyond the Technique, Kati Whitledge interviews beauty industry innovator and Tippy co-founder Terry McKim about the future of hiring for salons and spas. Terry shares the inspiration behind his new company, IntroVu, a one-way video interview platform designed to help owners reduce no-shows, assess personality and communication skills earlier, and build a stronger pipeline of candidates before the in-person interview ever begins. Salon and spa leaders will gain insights into creating a more modern, efficient, and culture-focused hiring process that saves time while improving the quality of their team.
 
WATCH ON YOUTUBE: https://youtu.be/QP1h98MZnYw
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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FOLLOW INTROVU
Website: https://introvu.com/
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389
Join the PBA: https://www.probeauty.org/

For salon and spa owners and leaders, branding is far more than a logo or color palette—it's the consistent experience, reputation, and message people associate with your business. In this episode, your host, Kati Whitledge shares how strong brands attract aligned clients and team members, build loyalty, and create clarity through consistent operations, marketing, hospitality, and culture. You'll learn how to identify what your salon or spa should be known for, create unforgettable guest experiences, and ensure every touchpoint—from your website and social media to your team behavior and in-salon environment—reinforces your brand identity.
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
POWERED BY: 
JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

Beauty industry speaker, consultant, and author Nina Tulio joins us today for an honest conversation about leadership, profitability, and the personal growth required to build a sustainable salon business. Inspired by Nina's new book, Profit is Personal, this episode challenges salon and spa owners to stop chasing trends and start focusing on the systems, values, and self-awareness that truly drive long-term success. Nina also shares insights on pricing strategies, hiring with intention, and why leading from confidence instead of fear creates healthier teams, stronger cultures, and more profitable businesses.
 
WATCH ON YOUTUBE: https://youtu.be/dkRRbCh24PU
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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FOLLOW NINA!
Instagram: https://www.instagram.com/ninatulio/ 
Get her book: Click Here
Listen to our podcasts: Click Here
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique
Join the PBA: https://www.probeauty.org/

Kati's here to share the importance of protecting your reputation, maintaining integrity, and never burning bridges in business or life. Kati shares personal experiences, real-world examples from the salon industry, and practical advice on handling difficult exits, gossip, conflict, and emotional decision-making with professionalism and grace. She also outlines actionable steps for repairing damaged relationships, rebuilding trust, and leading with humility, wisdom, and character in every season of leadership.
 
WATCH ON YOUTUBE: https://youtu.be/_BB9aDh-o7c
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
POWERED BY: 
JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/