Beyond The Technique Podcast

• 645: Soul Authority

  What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You'll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from this work. Kati and Lyn also explore why your most productive decade may actually be ahead of you—and how your personal growth today shapes those future results. If you're ready to lead with clarity, courage, and conviction—this episode will ignite the spark. WATCH ON YOUTUBE: https://youtu.be/OEWcGOPQhmE   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW LYN CHRISTIAN Website: https://soulsalt.com/  Instagram: https://www.instagram.com/lynchristian/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

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• 644: Raise Your Prices Confidently

  Raising your prices isn't about charging more, it's about elevating your standards so you can deliver the level of excellence today's clients expect. With industry expenses rising 12–20% since 2021, strategic price adjustments are what allow you to invest in better education, tools, technology, and the kind of talent that keeps your business thriving. Data shows that a 10% price increase can generate more than double the financial impact of a small commission bump, giving your team greater earning potential without increasing your workload. When you confidently update your pricing, you attract clients who value your expertise, support your growth, and stay committed long-term. Ultimately, raising prices is one of the most powerful moves you can make to strengthen your culture, your team, and the future of your business. WATCH ON YOUTUBE: https://youtu.be/oWDK2mpM_zo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE FOLLOW NINA TULIO: https://www.instagram.com/ninatulio/    SPONSORS Join the PBA: https://www.probeauty.org/

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• 643: Embrace Change, with Casey Voss!

  Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You'll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of her growth—and how they can transform your salon too. Kati and Casey dive into the realities of leading teams, the challenges of turnover, and the freedom that comes when you finally stop operating out of fear and start building intentionally. If you're hungry for clarity, courage, and a renewed sense of purpose in your salon leadership, this conversation will light you up. WATCH ON YOUTUBE: https://youtu.be/GvFg9Ir4qNo   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW CASEY VOSS! Website: https://www.vossthecurlboss.com/  Instagram: https://www.instagram.com/vossthecurlboss/  Podcast: https://www.youtube.com/@caseyvossthecurlboss    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

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• 642: Being Underestimated is A Superpower

  When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one's watching, and how proving yourself right is far more rewarding than proving others wrong.   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

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• 641: The Trends We Will Take into Next Year

  In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L'Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead.   WATCH ON YOUTUBE: https://youtu.be/GkKdJD6uwx0   GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book    POWERED BY:  JOIN mya! joinmya.com   FOLLOW DANIEL MASON JONES Instagram: https://www.instagram.com/danielmasonjones/  Website: https://www.danielmasonjones.com/ Muse Salon: https://www.musesalonandspa.com/    LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/    FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE   SPONSORS Join the PBA: https://www.probeauty.org/

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