Beyond The Technique Podcast

Kati's here to share the importance of protecting your reputation, maintaining integrity, and never burning bridges in business or life. Kati shares personal experiences, real-world examples from the salon industry, and practical advice on handling difficult exits, gossip, conflict, and emotional decision-making with professionalism and grace. She also outlines actionable steps for repairing damaged relationships, rebuilding trust, and leading with humility, wisdom, and character in every season of leadership.
 
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In this episode of Beyond the Technique, Kati Whitledge sits down with salon owner, Jessi Ivey to break down the hiring strategies that helped grow a salon from two team members to over 25 and generate more than $2.5 million in revenue. Jessi shares how refining her hiring process with multiple interviews, shadow days, and clear expectations transformed her culture, improved retention, and supported rapid growth—even after launching during the pandemic. Salon and spa owners will learn how to build a strong team through structured hiring, ongoing education, and boundaries that create both accountability and long-term success.
 
WATCH ON YOUTUBE: https://youtu.be/o7OqWkkdXhY
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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Website: https://www.lewisandivey.com/ 
Instagram: https://www.instagram.com/theiveyclub/ 
 
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Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

Today, your host, Kati Whitledge shares how true winning isn't tied to perfect outcomes, but to the courage, discipline, and standards you maintain during seasons of loss. She challenges salon and spa owners and leaders to protect their mindset, stay committed to healthy routines, and continue creating momentum even when life feels difficult or uncertain. Kati also dives into the importance of faith, resilience, community, and personal growth, reminding listeners that some of the greatest lessons and breakthroughs are developed in the hardest seasons.
 
WATCH ON YOUTUBE: https://youtu.be/rda7TpnFeo0
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

In this episode, Kati sits down with top salon owner Sherri Belanger to explore "The Heart of Hospitality" and what it truly takes to create an elevated client experience that stands out. Sherri shares her journey from stylist to owner of a thriving 22-chair team-based salon, along with real insights on expansion costs, building with intention, and hiring for character over skill. Salon and spa owners will walk away with actionable ideas on designing unforgettable guest experiences, scaling sustainably, and reconnecting with their deeper "why" to lead and grow with purpose.
 
WATCH ON YOUTUBE: https://youtu.be/3BRDAZiw-Vc
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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JOIN mya! joinmya.com
 
FOLLOW BELLE SIRENE SALON
Website: https://www.bellesirenesalon.com/ 
Instagram: https://www.instagram.com/bellesirenesalon/ 
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

Today, your host Kati Whitledge breaks down the DISC personality profiles and explains how salon and spa owners can use them to better understand communication styles, leadership approaches, and team dynamics. She walks through each type—D, I, S, and C—highlighting their strengths, challenges, and ideal roles within a salon environment, along with practical tips for leading each personality effectively. You'll learn how to adapt your leadership style, improve hiring decisions, and unlock your team's full potential by meeting people where they are.
 
WATCH ON YOUTUBE: https://youtu.be/MIp4QlX__Hc
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
POWERED BY: 
JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/