Beyond The Technique Podcast

In today's episode, Kati sits down with Blake Reed Evans to explore what modern leadership really looks like in today's salon environment. Blake shares his journey from associate stylist to shareholder and salon owner, and how mentorship, education, and a clear growth path shaped his success. Blake breaks down a new model of salon ownership, team development, and why flexible schedules and evolving benefits are essential to attract and retain top talent. You'll hear how Blake's salon balances high standards with a supportive culture, adapts to generational shifts, and creates long-term stability for both owners and team members. This conversation is a must-listen for salon owners and leaders who want to build a sustainable business, grow future leaders, and elevate the team experience.
WATCH ON YOUTUBE: https://youtu.be/6BOqa2ncsQY
 
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Instagram: https://www.instagram.com/blakereedevans/ 
TikTok: https://www.tiktok.com/@blakereedevans 
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
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Instagram: https://www.instagram.com/katiwhitledge/
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Resilience isn't about avoiding stress, it's about learning how to adapt, endure, and grow stronger through every season of business. In this episode, Kati breaks down the four inevitable seasons salon and spa owners face—growth, steadiness, decline, and drought—and explains why waiting for a "stress-free" season is a trap. You'll learn how resilient leaders stay disciplined, protect their identity, and make clear decisions without letting fear or emotion drive permanent choices. This conversation will challenge you to see pressure as preparation and lead yourself and your team forward with clarity, ownership, and hope—no matter the season you're in.
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

In today's episode behavior strategist, Jay Williams introduces his powerful "fast leadership" framework, breaking leadership down into three deceptively simple pillars: agreements, accountability, and alignment. He reveals why most leaders fail at holding people accountable, the critical difference between expectations and agreements, and how emotional intelligence elevates every conversation. Tune in to learn how to simplify your leadership approach, strengthen your team, and access the tools Jay recommends to accelerate your growth.
WATCH ON YOUTUBE: https://youtu.be/sk5RtRgvWoA
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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FOLLOW JAY WILLIAMS
Website: https://thejwco.com/ 
Previous Podcasts We've Done: https://joinmya.com/hs-search-results?searchType=podcasts&groupId=88608771168&term=jay+williams 
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

Building a thriving salon or spa starts with one powerful foundation: community. In this episode, Kati Whitledge unpacks why human connection is not just a "nice to have," but a biological, psychological, and business necessity for growth, retention, and long-term success. You'll learn why team members leave when they don't feel ownership or belonging—and how simple, intentional actions can dramatically strengthen loyalty, culture, and performance. If you want a salon where people stay, grow, and thrive together, this conversation will challenge you to lead community on purpose.
WATCH ON YOUTUBE: https://youtu.be/ZGeI5TF4m3o
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

Discover the marketing trends you cannot afford to ignore as Kati sits down with industry marketing expert Kayla Morgan, who shares the digital strategies driving real revenue for salons and spas right now. In this episode, you'll learn why Meta ads must stay on, how geo-targeting and best-practice offers boost bookings, and which visuals consistently outperform in today's crowded feed. Kayla also reveals the rising role of AI—from virtual reception to SEO support—and why blogs are still essential for local search dominance in 2026 and beyond. Together, they unpack how to budget for marketing, track ROI, and refresh your online presence to stay competitive. If you're ready to elevate your brand visibility, attract new guests, and future-proof your marketing strategy, this is the episode you won't want to miss.
WATCH ON YOUTUBE: https://youtu.be/bep3a54Hm1g
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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JOIN mya! joinmya.com
 
FOLLOW IMAGINAL MARKETING
Website: https://imaginalmarketing.com/ 
Instagram: https://www.instagram.com/immarketing/ 
Email: [email protected] 
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/