Beyond The Technique Podcast

You don't have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of well-being—financial, career, family, social, physical, intellectual, and spiritual—and explains how to determine which deserve your greatest focus in this season. Drawing from her personal transformation, she shares why lasting change requires burning the ships, establishing nonnegotiable routines, eliminating distractions, and intentionally choosing what to say yes and no to. You'll be encouraged to envision the person you want to become, turn that vision into an actionable plan, and confidently go all in—one intentional step at a time.
WATCH ON YOUTUBE: https://youtu.be/XnPah8KgkW8
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! https://joinmya.com/
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-founder and president Courtney Claghorn shares how an unwavering focus on client comfort, strategic locations, intentional hiring, and disciplined spending helped turn a simple solution into a scalable business. She also reveals what salon and spa owners should consider before expanding, from market demographics and operational capacity to real estate, construction, funding, and potential cannibalization. Tune in for an honest, inspiring look at thoughtful growth—and the small decisions that can make a major difference in your bottom line.
WATCH ON YOUTUBE: https://youtu.be/K_H_GrALKtY
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! https://joinmya.com/
FOLLOW SUGARED + BRONZED
Website: https://sugaredandbronzed.com
Instagram: https://www.instagram.com/sugaredandbronzed
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service providers should embrace model calls, volunteer opportunities, advanced education, networking, and consistent social media marketing. You'll learn how repetition strengthens your craft, relationships create unexpected opportunities, and early effort can lead to greater freedom later in your career. Tune in to discover the practical steps you can take now to build a loyal clientele and create a sustainable, long-term career in the beauty industry.
WATCH ON YOUTUBE: https://youtu.be/3GO5ltCfCXo
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! https://joinmya.com/
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

Managing your salon team shouldn't require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one platform brings team communication, training, events, goals, tasks, resources, onboarding, and more into one organized space. Discover how leading salon brands are using technology to strengthen communication, simplify operations, improve recruiting, and keep everyone on the same page as they grow. If you're ready to eliminate communication chaos and manage your team more efficiently, this conversation will inspire you to embrace a smarter way of working.
WATCH ON YOUTUBE: https://youtu.be/YgQukbtY6dc
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! https://joinmya.com
FOLLOW SALON SYMPHONY
Website: https://salonsymphonysoftware.com
Instagram: https://www.instagram.com/salonsymphonyapp
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS
Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.

Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership. In this episode, Kati shares lessons from her own transition out of salon ownership while exploring how anxiety, stress, fear, overwhelm, and pressure affect salon and spa leaders. You'll learn why pressure paired with adequate resources creates a healthy challenge, while pressure without enough preparation, recovery, support, or time becomes a threat. Walk away with a practical framework for recognizing your limits, regulating your response, asking for help, and taking the next best step.
WATCH ON YOUTUBE: https://youtu.be/tREATyLhs_M
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! https://joinmya.com
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
mya Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS
Join the PBA: https://www.probeauty.org