Beyond The Technique Podcast

This episode is deeply personal. Kati Whitledge shares the unfiltered story behind her decision to retire from salon ownership after building, growing, rebuilding, and ultimately selling her award-winning salons. From navigating team walkouts, COVID, leadership challenges, and overwhelming stress to creating a successful succession plan and finding the right next owner, this episode is packed with hard-earned leadership lessons, practical insights, and hope for every salon owner wondering what comes next. Whether you're building your dream salon, facing a difficult season, or thinking about your own exit strategy someday, this is a conversation that will remind you that your greatest setbacks can become the foundation for your greatest legacy.
 
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Connect with Mary Beth Berns: marybeth@salonspaconnection.com
 
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In this episode of Beyond the Technique, Alfredo Lewis shares his incredible journey from aspiring actor to celebrity hairstylist, educator, corporate executive, and founder of an innovative new hair color treatment designed to help preserve color and boost shine. Alfredo opens up about the mentors who shaped his career, the personal challenges he overcame, and the pivotal moments that reignited his passion for the beauty industry. Hairstylists and salon owners will walk away inspired by his story of resilience, innovation, and his vision for creating new revenue opportunities while empowering artists to have a greater stake in the future of the industry.
 
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Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership challenge can shape you into the owner your business needs.
 
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Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
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Join the PBA: https://www.probeauty.org/

What happens when a salon owner stays true to their vision—even when it requires making difficult decisions and navigating unexpected challenges? In this episode, Chris shares her journey through salon ownership, leadership, expansion, setbacks, and ultimately creating a business that aligns with her values, purpose, and passion for wellness. Salon and spa owners will gain powerful insights on protecting their vision, avoiding burnout, making courageous leadership decisions, and building a business that supports both professional success and personal fulfillment.
 
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Today, your host, Kati Whitledge breaks down the five key differences between good stylists and truly great stylists, revealing why talent alone is never enough to build a standout career. Kati shares how the industry's top performers invest beyond the bare minimum through advanced education, leadership, discipline, long-term client planning, and a willingness to grow even when no one is watching. Salon and spa owners, leaders, and beauty professionals will walk away with practical insights on developing a stronger culture, creating deeper client loyalty, and challenging themselves to stop settling for "good" when greatness is possible.
 
WATCH ON YOUTUBE: https://youtu.be/iPffQ_agx3c
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
POWERED BY: 
JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/