Beyond The Technique Podcast

Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership challenge can shape you into the owner your business needs.
 
WATCH ON YOUTUBE: https://youtu.be/_0_cwcK5kRY
 
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Instagram: https://www.instagram.com/katiwhitledge/
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SPONSORS
Join the PBA: https://www.probeauty.org/

What happens when a salon owner stays true to their vision—even when it requires making difficult decisions and navigating unexpected challenges? In this episode, Chris shares her journey through salon ownership, leadership, expansion, setbacks, and ultimately creating a business that aligns with her values, purpose, and passion for wellness. Salon and spa owners will gain powerful insights on protecting their vision, avoiding burnout, making courageous leadership decisions, and building a business that supports both professional success and personal fulfillment.
 
WATCH ON YOUTUBE: https://youtu.be/IRRR8hqitdE
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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Instagram: https://www.instagram.com/chrisatgritandgrace/ 
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
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Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique
Join the PBA: https://www.probeauty.org/

Today, your host, Kati Whitledge breaks down the five key differences between good stylists and truly great stylists, revealing why talent alone is never enough to build a standout career. Kati shares how the industry's top performers invest beyond the bare minimum through advanced education, leadership, discipline, long-term client planning, and a willingness to grow even when no one is watching. Salon and spa owners, leaders, and beauty professionals will walk away with practical insights on developing a stronger culture, creating deeper client loyalty, and challenging themselves to stop settling for "good" when greatness is possible.
 
WATCH ON YOUTUBE: https://youtu.be/iPffQ_agx3c
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
POWERED BY: 
JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

In this milestone 700th episode of Beyond the Technique, Kati Whitledge interviews beauty industry innovator and Tippy co-founder Terry McKim about the future of hiring for salons and spas. Terry shares the inspiration behind his new company, IntroVu, a one-way video interview platform designed to help owners reduce no-shows, assess personality and communication skills earlier, and build a stronger pipeline of candidates before the in-person interview ever begins. Salon and spa leaders will gain insights into creating a more modern, efficient, and culture-focused hiring process that saves time while improving the quality of their team.
 
WATCH ON YOUTUBE: https://youtu.be/QP1h98MZnYw
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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FOLLOW INTROVU
Website: https://introvu.com/
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389
Join the PBA: https://www.probeauty.org/

For salon and spa owners and leaders, branding is far more than a logo or color palette—it's the consistent experience, reputation, and message people associate with your business. In this episode, your host, Kati Whitledge shares how strong brands attract aligned clients and team members, build loyalty, and create clarity through consistent operations, marketing, hospitality, and culture. You'll learn how to identify what your salon or spa should be known for, create unforgettable guest experiences, and ensure every touchpoint—from your website and social media to your team behavior and in-salon environment—reinforces your brand identity.
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
POWERED BY: 
JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/