In this episode, we explore the powerful truth that nothing is ever as good—or as bad—as it seems, especially when we’re viewing someone else’s life or success from the outside. We dive into how to shift your mindset, stop living in emotional extremes, and break free from the trap of comparison. You’ll learn how to self-evaluate with wisdom, stay grounded in truth, and focus on thoughts that fuel your growth. If you're ready to stop chasing perfection and start building a life that’s authentically yours, this episode is for you. WATCH ON YOUTUBE: https://youtu.be/bNQcrh3K8dg GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ SPONSORS Join the PBA: https://www.probeauty.org/
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19:39
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19:39
617: Master Your Craft with Ryan Weeden!
From aspiring actor to Founder of Masters of Balayage, Ryan Weeden’s journey proves that passion and persistence can transform your career. In this episode, Ryan and Kati dive into the evolution of the hair industry—from fast-tracking behind the chair to building an education empire that now fills retreats and workshops nationwide. You’ll hear how Ryan carved out his niche, why mastering your craft matters more than titles, and what today’s salon owners must know to thrive beyond the influencer era. If you’re ready to be inspired by a story of reinvention, artistry, and entrepreneurship, this is one conversation you won’t want to miss. WATCH ON YOUTUBE: https://youtu.be/eG_aGNtRZEw GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW MASTERS OF BALAYAGE Website: https://www.mastersofbalayage.com/ Instagram: https://www.instagram.com/mastersofbalayage/ HERO RETREAT: https://www.mastersofbalayage.com/hero2025 LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ SPONSORS Join the PBA: https://www.probeauty.org/
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35:25
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35:25
616: Stop Settling
Are you settling for less than you’re capable of in your health, relationships, or business? In this episode, Kati shares a powerful and personal journey of waking up to the areas of life where she had been settling—and how faith sparked the shift toward lasting transformation. From surrounding yourself with better influences to taking 100% ownership of your life, this conversation will challenge and encourage you to step into the life you truly desire. If you’re ready to stop playing small, this episode is your wake-up call. GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ SPONSORS Join the PBA: https://www.probeauty.org/
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21:26
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21:26
615: Your Real Competition is Not In This Industry
What if your salon’s biggest competition isn’t another salon—but luxury experiences like concerts, festivals, and designer brands? In this episode Beauty Industry Expert, Tim Fisk joins us to unpack why salon owners must compete digitally for clients' attention and dollars. Tim dives into how important building trust with younger guests and mastering email and lead nurturing strategies is, so you can get and keep the next generation of consumers who spend the most on luxury hair services. He also shares his leadership journey within this industry and how he’s grown to be the best leader he can be for the new generation of hairstylists! WATCH ON YOUTUBE: https://youtu.be/1L3uAAC43qc GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW TIM FISK + SUMMIT SALON BUSINESS CENTER Website: https://summitsalon.com/ Summit Online Courses: https://myportal.summitsalon.com/ Tim’s Instagram: https://www.instagram.com/timfiskis/ Summit’s Instagram: https://www.instagram.com/summitsalon/ LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ SPONSORS Join the PBA: https://www.probeauty.org/
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26:16
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26:16
614: Be A Girl’s Girl
Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends to navigating the complexities of female friendships, Kati shares how sisterhood, not competition, is the foundation of strong salon teams. She reflects on how sports, style, and spiritual growth have all influenced her approach to leading with love, grace, and conviction. If you believe in building a supportive culture where women cheer each other on, this episode is your reminder that being a "girl’s girl" is a leadership superpower. WATCH ON YOUTUBE: https://youtu.be/xQeej-3leSQ GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ SPONSORS Join the PBA: https://www.probeauty.org/
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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