Beyond The Technique Podcast

Today, your host Kati Whitledge encourages salon and spa owners to leap into the deep end, reminding leaders that building a dream business requires huge faith to face unpredictable unknowns. Drawing from a raw personal story of a failed collaboration and a lawsuit early in her career, Kati reveals how to navigate toxic professional relationships and double down on your determination to succeed. She breaks down why owners must stop overcomplicating operations and instead shift their core focus to nurturing client relationships and inspiring staff to buy into them as a leader. Tune in to learn how to humbly lean on your community during challenging seasons, take daily action, and leverage high-pressure moments to unlock your next level of success.
 
 
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For salon, spa, and beauty industry educators, great facilitation is about more than sharing information—it's about creating experiences that people remember and apply. In this episode, Kati sits down with industry educator and Redken facilitator Mandy McCullough to explore the four pillars of dynamic teaching: visual engagement, auditory engagement, physical engagement, and self-discovery. Whether you're leading team meetings, onboarding new hires, teaching classes, or presenting on stage, you'll learn practical strategies to transform passive learning into active experiences that improve retention, increase participation, and elevate your impact as a leader and educator.
 
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Facilitation Masterclass: https://www.redkenpro.com/education/event-listing/679149-in-person 
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Hiring Experienced Stylists Podcast | Episode 534: https://joinmya.com/podcast/534-hiring-experienced-stylists 
 
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GlossGenius | Manage your business with ease. Use code BEYOND to save 50% on your first 2 months of Gold and Platinum plans: glossgenius.com/beyondthetechnique
Join the PBA: https://www.probeauty.org/

This episode is deeply personal. Kati Whitledge shares the unfiltered story behind her decision to retire from salon ownership after building, growing, rebuilding, and ultimately selling her award-winning salons. From navigating team walkouts, COVID, leadership challenges, and overwhelming stress to creating a successful succession plan and finding the right next owner, this episode is packed with hard-earned leadership lessons, practical insights, and hope for every salon owner wondering what comes next. Whether you're building your dream salon, facing a difficult season, or thinking about your own exit strategy someday, this is a conversation that will remind you that your greatest setbacks can become the foundation for your greatest legacy.
 
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Connect with Mary Beth Berns: marybeth@salonspaconnection.com
 
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Instagram: https://www.instagram.com/katiwhitledge/
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SPONSORS
Join the PBA: https://www.probeauty.org/

In this episode of Beyond the Technique, Alfredo Lewis shares his incredible journey from aspiring actor to celebrity hairstylist, educator, corporate executive, and founder of an innovative new hair color treatment designed to help preserve color and boost shine. Alfredo opens up about the mentors who shaped his career, the personal challenges he overcame, and the pivotal moments that reignited his passion for the beauty industry. Hairstylists and salon owners will walk away inspired by his story of resilience, innovation, and his vision for creating new revenue opportunities while empowering artists to have a greater stake in the future of the industry.
 
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In-Person Masterclass for Salon Owners: Get your tickets now! eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389
Join the PBA: https://www.probeauty.org/

Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership challenge can shape you into the owner your business needs.
 
WATCH ON YOUTUBE: https://youtu.be/_0_cwcK5kRY
 
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
 
POWERED BY:
JOIN mya! joinmya.com
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/