When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one's watching, and how proving yourself right is far more rewarding than proving others wrong.  GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book  POWERED BY: JOIN mya! joinmya.com  LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/  FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE  SPONSORS Join the PBA: https://www.probeauty.org/
Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small wins. WATCH ON YOUTUBE: https://youtu.be/0VYjq0HUUZ4  GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book  POWERED BY: JOIN mya! joinmya.com  LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/  FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE  SPONSORS Join the PBA: https://www.probeauty.org/
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639: Control Who Sits in Your Chair
Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she empowers younger stylists by routing lower-tier services their way. Jill also dives into 901's luxury VIP experience, the independent stylist-assistant model shaped by California labor laws, and how she maintains work-life balance while launching her handmade accessory line and working on "Dancing with the Stars." Get ready to rethink how you fill your books, elevate your brand, and control who sits in your chair. WATCH ON YOUTUBE: https://youtu.be/EoYtOYJ_wA0  GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book  POWERED BY: JOIN mya! joinmya.com  FOLLOW  LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/  FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE  SPONSORS Join the PBA: https://www.probeauty.org/
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638: Keep Energy High & Purpose Higher
In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You'll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: https://youtu.be/S5z7NinrDRU  GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book  POWERED BY: JOIN mya! joinmya.com  LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/  FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE  SPONSORS Join the PBA: https://www.probeauty.org/
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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