Beyond The Technique Podcast

Selling yourself isn't about being pushy—it's about helping people see the value, experience, and unique perspective you bring to the table. In this episode, Kati shares five powerful ways to sell yourself: prove your track record, lead with unapologetic conviction, embrace vulnerability, stay visible, and position yourself as an authority. Whether you're trying to attract new clients, land an opportunity, grow your business, or simply get someone to say yes, these principles will help you build trust and stand out. You'll walk away encouraged to stop playing small, confidently communicate your value, and consistently put yourself in the rooms where opportunities can find you.
WATCH ON YOUTUBE: https://youtu.be/lukMEkIIp1k
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How much should we really trust customer feedback when emotions can change from one moment to the next? In this episode, Kati Whitledge sits down with social scientist, and the CCO for European Wax Center, Katie Mullen to explore the complicated relationship between human emotion, consumer behavior, and the feedback people give businesses. Katie shares why a negative rating may reflect far more than the actual customer experience—and why salon, spa, and beauty business owners need greater context before reacting to every piece of feedback. Tune in to learn how understanding the human behind the response can help you evaluate feedback more objectively and make better decisions for your business.
WATCH ON YOUTUBE: https://youtu.be/9JtX_JbGp5s
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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Website: https://waxcenter.com
Instagram: https://www.instagram.com/europeanwax
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Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

What do you do when your salon experiences a walkout or another devastating team loss? In this episode, Kati shares one of the biggest lessons she learned through her own salon walkouts: give yourself space to feel the emotions, but don't stay there—you have to take action. She also explores the important line between being vulnerable with your team and placing an emotional burden on them that isn't theirs to carry. Most importantly, Kati reminds salon owners why relationships with other owners are essential for surviving—and ultimately thriving through—the very best and very hardest seasons of leadership.
WATCH ON YOUTUBE: https://youtu.be/5RzIEVR94EA
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! https://joinmya.com
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga

The beauty industry is facing a serious threat as rising student-loan defaults expose the gap between cosmetology education and sustainable career success. Kati welcomes back Terra Harvell, founder and CEO of Harper Ellis Hair Co. and Strata Salon Systems, to explore why business acumen, financial literacy, and proven career pathways must become part of every stylist's education. Terra shares candid advice for emerging stylists and challenges salon owners to build profitable businesses that create lasting wealth and meaningful opportunities for their teams. Tune in to discover why getting into the right rooms, learning from proven leaders, and setting aside your ego could help secure both your future and the future of the beauty industry.
WATCH ON YOUTUBE: https://youtu.be/4DT5lDGkniA
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW TERRA HARVELL
Website: https://stratasalonsystems.com
Instagram: https://www.instagram.com/theterraharvell
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS
Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.

Are you someone who naturally resists structure, expectations, or doing things simply because "that's how it's done"? In this episode, Kati explores how our natural tendencies can become strengths or stumbling blocks, especially when independence and rebellion keep us from meeting the standards we've set for ourselves. You'll learn why looking to the proven success of others doesn't mean sacrificing your individuality, and how experimentation can help you discover what actually works for you. Whether you're an entrepreneur, innovator, change agent, or independent thinker, this conversation will challenge you to stay open-minded, try before you dismiss, and make choices that move your career and life forward.
WATCH ON YOUTUBE: https://youtu.be/8Qw9MV4e5EY
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! https://joinmya.com
THE FOUR TENDENCIES:
https://www.amazon.com/s?k=the+four+tendencies+by+gretchen+rubin&crid=1NVFCOF61XU81&sprefix=the+four+ten%2Caps%2C280&ref=nb_sb_ss_p13n-expert-pd-ops-ranker_ci_hl-bn-left_1_12
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga