Valor Coffee Podcast

• The #1 Thing Holding Coffee Shop Owners Back – 06/25/2025

  JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’ve worked in coffee shops, started a coffee cart, and now run multiple cafes, a roasting operation, and a growing wholesale and catering program. Along the way, we’ve learned a huge lesson: burnout often doesn’t come from working too much—it comes from being disorganized. In this episode, we break down the systems we use to manage our time, execute on ideas, and help our team avoid stress and inefficiency. We talk about how transitioning from barista to owner or operator brings new challenges and how tools like Notion, task prioritization, and long-term thinking can make all the difference.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep14⁠7Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected] to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers77700:00:00 - Intrrrrrrooooooooooooo00:02:17 - Another Week Down the (Good?) Drain00:03:48 - Let's Talk Money Honey00:09:03 - Point 1: Purple Cow00:18:47 - Point 2: Systems00:35:06 - Point 3: Evoked Set of Customers00:52:09 - Breakdown of the numbers

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• How We Built Our $1 Million Coffee Shops – 06/11/2025

  JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 months. How? In this episode, we break down the lessons, systems, and strategies we’ve learned from building two busy coffee shops. We talk Purple Cow experiences, the impact of killer systems, and the absolute necessity of being in your customer’s evoked set. Whether you’re opening your first cafe or scaling your second, this episode is full of actionable steps to build a seven-figure shop.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep14⁠6Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers77700:00:00 - Intrrrrrrooooooooooooo00:02:17 - Another Week Down the (Good?) Drain00:03:48 - Let's Talk Money Honey00:09:03 - Point 1: Purple Cow00:18:47 - Point 2: Systems00:35:06 - Point 3: Evoked Set of Customers00:52:09 - Breakdown of the numbers

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• Second Wave vs Third Wave Coffee Shops: How To Evolve Your Cafe – 06/04/2025

  JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Jacob Honescko of Filtered Coffee in McKinney, TX joined us to talk through what it’s like to take over a second wave cafe and transition it into a third wave shop. Jacob is a seriously thoughtful operator who honored the previous owner, his team, and his guests while leading major upgrades – from the equipment and menu to hospitality and culture. We chat about how he balanced change and stability, built trust with the team he inherited, created buy-in for third wave coffee with long-time guests, and what he’s learned along the way. Whether you’re dreaming of transforming your cafe or just want to hear a great story of humble leadership, this one is for you.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep14⁠5Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

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• Why Coffee Shop Owners HATE Baristas

  JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep144Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We took on a spicy one this week — the complicated (and sometimes strained) relationship between cafe owners and baristas. Why do some owners feel frustrated with their staff? Is Gen Z to blame… or is it all the owner’s fault? (Spoiler: it’s probably the latter.) In this episode, we get real about things like excessive time off, lack of ownership, complaining without solutions, and passion mismatches — but all with one goal in mind: how to build a healthier, more empathetic, and high-functioning cafe team. Whether you’re a barista or an owner, there’s a ton to take away here.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep144⁠⁠Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers77700:00:00 START00:00:13 Intro (Kent go Easy on Riley) 00:02:32 Ladies and Gentleman, Start Your Engines 00:04:48 The Topic 00:08:40 Personal Mismanagement (Schedule) 00:19:12 How to Set your baristas up for success 00:22:34 Complaigning Without A Solution 00:29:59 Entitlement 00:33:43 Passion for The Craft v.s. "It's just my job" 00:40:04 How Do You Fill the Gap?

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• Why Baristas HATE Coffee Shop Owners – 05/21/2025

  JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’ve heard it all—baristas don’t trust their owners, owners feel misunderstood, and coffee shop culture feels broken. In this episode, we unpack the real reasons why baristas and owners feel disconnected and how to build bridges instead of barriers. We reflect on our own missteps, share stories from cafes across the country, and offer actionable insights into cultivating trust, leadership, and clarity. We also sip on a delicious cup from Cathedral Coffee and chat about expanding our HQ and dialing in better coffee brewing processes. If you’re a cafe owner or barista looking to strengthen your culture, this one’s for you.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep143⁠⁠Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers77700:00:00 We back00:02:12 That was my cold open 00:02:41 Intro II (kinda mid IMO) 00:05:59 Coffee of the day 00:10:59 Hot Topic 00:13:52 For Owners 00:25:43 Hypocrisy 00:29:22 Under Promise - Over Deliver 00:32:06 Let's get PRACTICAL 00:36:03 Owner Absence v.s. Owner Availability 00:37:02 Lack of Clarity In the Job Description 00:45:15 Tolerating Toxicity 00:50:24 The Pay Gap (DUH DUH DUH)

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