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Valor Coffee Podcast

Valor Coffee
Valor Coffee Podcast
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  • The Most Impactful Trip of our Careers: Valor’s Colombia Trip – 04/16/2025
    JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We just got back from one of the most impactful trips in the history of our company — a sourcing trip to Colombia that’s bound to shape our business for years to come. In this episode, we reflect on everything from getting searched by police on the streets of Jardín to the transformational conversations we had with coffee producers whose livelihoods depend on the volatile C-market.From walking through coffee farms in Andes to partnering with inspiring producers like Santiago Arango and Andres Cardona, this episode gives a behind-the-scenes look at what it really means to build a sourcing model based on relationships rather than just flavor scores and price points.We also dig into the nuances of green sourcing, the importance of understanding your true cost (on both the roasting and farming sides), and why the future of specialty coffee depends on young, innovative farmers like the ones we met. A must-listen for anyone in the coffee world, or anyone interested in how meaningful relationships can fuel better business.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠https://valor.coffee/shop⁠Watch on Youtube: ⁠https://youtube.com/valorcoffee16⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠https://localeyesgrowth.com/valor⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠http://instagram.com/valorcoffeepod⁠Follow Valor on Instagram: ⁠http://instagram.com/valor.coffee⁠Subscribe to Riley's YouTube Channel: ⁠https://youtube.com/@rileywestbrook⁠Follow Riley:  ⁠https://instagram.com/rileywestbrook⁠Follow Ross: ⁠https://instagram.com/rosswalters⁠Follow Ethan's Parody Account:  ⁠https://instagram.com/ethanrivers77700:00:00 Start00:00:33 INTROOOOOOOOO 00:03:33 Progrum START 00:06:18 Ross, Let's begin the Recap 00:16:23 Day II 00:19:50 Marker 5 00:27:45 Vocab check 00:33:51 Busted 00:38:20 Fermentation Bootcamp 00:43:55 The coolest part of the trip, maybe ever... 00:55:28 Ethically Sourced Coffee
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  • SEO for Coffee Companies | Website Changes You Need to Make Today – 04/09/2025
    JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the curtain when it comes to how coffee companies can actually win on Google. Whether you’re running a cart, a café, or selling beans online, this episode is for you. We define key SEO terms (H1s, meta descriptions, and more), walk through real listener-submitted websites, and share instant improvements that can help your pages rank better today. Kent also gives us a sneak peek into the brand new SEO course he filmed for our Valor Coffee Community. It’s packed with insight, as we roast some websites (gently) and break down exactly what coffee companies are doing right and wrong. Whether you’re DIY-ing your Squarespace site or working with an agency, this is one you don’t want to miss.Kent's Socials: https://taplink.cc/kent.fyi*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠https://valor.coffee/shop⁠Watch on Youtube: ⁠https://youtube.com/valorcoffee16⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠https://localeyesgrowth.com/valor⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠http://instagram.com/valorcoffeepod⁠Follow Valor on Instagram: ⁠http://instagram.com/valor.coffee⁠Subscribe to Riley's YouTube Channel: ⁠https://youtube.com/@rileywestbrook⁠Follow Riley:  ⁠https://instagram.com/rileywestbrook⁠Follow Ross: ⁠https://instagram.com/rosswalters⁠Follow Ethan's Parody Account:  ⁠https://instagram.com/ethanrivers77700:00:00 Start00:00:33 Intro 00:06:30 What is SEO? 00:10:10 H1? 00:14:19 UI/UX? 00:17:13 3 Things that make your website rank higher 00:27:07 How much is SEO Set It and Forget It? 00:29:08 Local vs E-Comerce SEO 00:31:21 Toxic Back-links?!?!?!?!?!?!? 00:32:43 Website SHRED (buckle up) 00:40:00 Social Proof 00:45:23 Google Busniess Profile 00:46:22 The PERFECT Google Review 00:48:16 Website #2 00:59:54 Website 3 (the reckoning)
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  • How to Make Excellent Coffee Cocktails at Your Coffee Shop – 03/19/2025
    JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep137Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process behind building a solid seasonal menu, from drawing inspiration from craft cocktails to balancing drink archetypes that hit everything from matcha to mocktails. If you’re running a coffee shop and want to up your signature beverage game, or if you’re just a fan of cool coffee drinks (ever heard of a Valade?), this one’s packed with useful insight and behind-the-scenes context. Plus, Ross introduces a new basketball challenge—things get competitive. Let’s chop it up!*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠https://valor.coffee/shop⁠Watch on Youtube: ⁠https://youtube.com/valorcoffee16⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠https://localeyesgrowth.com/valor⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠http://instagram.com/valorcoffeepod⁠Follow Valor on Instagram: ⁠http://instagram.com/valor.coffee⁠Subscribe to Riley's YouTube Channel: ⁠https://youtube.com/@rileywestbrook⁠Follow Riley:  ⁠https://instagram.com/rileywestbrook⁠Follow Ross: ⁠https://instagram.com/rosswalters⁠Follow Ethan's Parody Account:  ⁠https://instagram.com/ethanrivers77700:00:00 - Start00:00:14 - Intro00:04:07 - Sports00:04:45 - DOn't call it a call out00:10:07 - The TOPIC at hand00:13:34 - Sig Bev Qaulifiers00:20:42 - How to start a seasonal menu00:37:49 - Drink #100:46:14 - Drink #200:48:46 - Drink #300:50:47 - Drink #400:56:41 - Drink #501:01:29 - Drink #601:08:05 - Execution hacks01:14:18 - Ratio of For Here v.s. To Go on Seasonal Drinks01:15:47 - Pricing01:17:02 - Hot take?
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  • Q&A: Should I Buy a Turn Key Cafe, Scheduling Apps and More! – 03/20/2025
    JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/invitation?code=E3A29B⁠Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee business questions today on the Valor Coffee podcast! We dive into the realities of taking over an existing café, what scheduling software actually works (spoiler: it’s not all good), and our biggest regrets when launching new locations. Plus, we break down our recent road trip to visit wholesale partners in Texas and Oklahoma, talk about the power of SEO, and debate who’s the best driver on the Valor team. This one’s packed—hope y’all enjoy!*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠https://valor.coffee/shop⁠Watch on Youtube: ⁠https://youtube.com/valorcoffee16⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]'re partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: ⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠https://localeyesgrowth.com/valor⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠http://instagram.com/valorcoffeepod⁠Follow Valor on Instagram: ⁠http://instagram.com/valor.coffee⁠Subscribe to Riley's YouTube Channel: ⁠https://youtube.com/@rileywestbrook⁠Follow Riley:  ⁠https://instagram.com/rileywestbrook⁠Follow Ross: ⁠https://instagram.com/rosswalters⁠Follow Ethan's Parody Account:  ⁠https://instagram.com/ethanrivers777
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  • How Many Hours per Week Do Coffee Shop Owners Work? – 02/26/2025
    JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29BThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!How much do coffee shop owners actually work? If you’re thinking about opening a cafe, you might be wondering: Is this a part-time gig? A 9-to-5? Or a full-on, life-consuming endeavor? In this episode, we break down what it really looks like to run a coffee shop, drawing from our own experience of starting and operating two cafes. We cover the different approaches people take—whether you’re behind the bar every day or trying to build a more passive operation—and the challenges that come with each model. Plus, we share strategies to avoid burnout, delegate effectively, and ultimately create a sustainable work-life balance. Hope this one helps!*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected] to revolutionize your catering business with a single hub for logistics, invoicing, estimates, and more? Flashquotes is changing the way Valor and other catering companies do business, leading to more bookings and better events. Check out https://flashquotes.com/valor to learn more!We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErWant to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777
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About Valor Coffee Podcast

A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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