The Money Mindset Shift That Will Transform Your Business with Catherine Morgan
Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work.
Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want?
In this episode, I speak with Catherine Morgan, a money psychology expert who spent over a decade in banking and financial planning.
Catherine is an Amazon best-selling author, host of a podcast with over half a million downloads, and someone who understands first-hand how money mindset can make or break a business.
If you’re struggling to raise your prices and feel confident about what you charge, this episode is for you.
In this episode, we cover:
Why so many creative business owners struggle with money.
Why our relationship with money is so important.
How to unlearn the money beliefs that are keeping you stuck.
The science behind money psychology and how it impacts your business.
What’s really stopping you from charging more.
The "identity gap" - why seeing yourself as the business is limiting your growth
A simple exercise to uncover your relationship with money and start changing it today.
And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Catherin’s Podcast, ‘It’s Not About The Money’ - https://catherinemorgan.com/podcast/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Catherine Morgan on LinkedIn - https://www.linkedin.com/in/catherine-morgan/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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1:01:14
The Real Reason You’re Not Closing More Deals
There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow.
The shadow is the part of your personality that you suppress - A part of you that you don't like.
It's this part that often inhibits founders ability to sell higher value projects.
In this episode, I’m going to show you how to identify your shadow and work out if it's holding you back.
Covered in this episode:
The real reason you're not closing more deals.
Why so many creatives feel "anti-sales" and how to get past this belief.
The mindset shift that will help you show up to sales calls authentically.
How to stay in control when pitching your services.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts -
https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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16:37
The One Word That Will Transform Your Business
As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential.
NO
Saying no doesn’t come easy to most creative business owners.
In this episode, I will help you to figure out which opportunities you should say yes to and give you the confidence to say no to what’s not serving you.
In this episode, you’ll learn:
Why saying no to big opportunities can help you grow your business.
The ‘If, When, Then’ paradox and how it keeps you stuck.
How to stick to boundaries without feeling guilty.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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14:07
THIS Is Stopping You From Making More Money
Let’s talk about money.
I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress.
But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective around money.
If you’re struggling to attract the income you want, it may come down to the way you think about money.
In this episode, I break down some of the most common limiting beliefs around money and share practical ways to shift your mindset and increase your income - without adding more stress.
Covered in this episode:
The hidden ways your mindset around money is keeping you from earning more.
How money can allow you to do more impactful work.
Why making more money doesn’t have to mean more hours and stress.
How to 10x your prices without 10x the skill.
The decisions that separate struggling creatives from those who thrive.
Exercises to help you shift your relationship with money today.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts -
https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
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20:16
How To Become The Top 1% of Creative Businesses
There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed.
In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’.
After speaking with and coaching countless creative business owners over the past few years, I’ve found that a common cause of these symptoms is that they are focusing mainly on their creative skillset. But once you’ve reached the top 10% in your industry, skill alone won’t get you into the top 1%.
If attracting dream clients feels harder than ever, if you’re questioning your value, or if your business still relies too much on you, this episode will reveal the three key shifts you need to make.
Covered in this episode:
Why being exceptional at what you do is no longer enough.
The common mistake that keeps talented creatives stuck.
The shift that separates the top 1% agencies from everyone else.
The three areas you need to focus on to break through The Talent Limit.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential?
In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners.
From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives.
Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.
If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.
Join us as we redefine what it means to thrive as a creative business owner.
Ireland