Drapers Talks

• How Superdry is navigating tariffs

  Superdry chief operating officer Shaun Packe details how it is tackling international tariffs and trade deals.

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  30:04

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  30:04
• Matalan: how the retailer harnesses influencers

  Charlotte Dewhurst, former marketing director at Matalan, shares insights into the retailer’s relationship with influencer Lady of the Manor.

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  25:49

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  25:49
• Tips to build a brand in the social media sphere

  Odd Muse and Never Fully Dressed founders reveal their tips on how to build and maintain a brand in the world of social commerce.

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  32:53

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  32:53
• How paid media is evolving

  Industry leaders from Dr. Martens, Fred Perry and Vervaunt dive into paid media’s role in brand growth.

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  31:12

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  31:12
• The community behind Primark’s marketing strategy

  Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.

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  27:34

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  27:34

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