Everything Is Content

Hello EIContent-obsessives – would you pay £3.19 a month to see how many times your crush viewed your story? Well, now you can! Introducing Instagram Plus!

Instagram Plus is the new optional monthly subscription that unlocks exclusive customisation and insights on the platform, including 48-hour story extensions, anonymous story viewing, and rewatch counts. Instagram claims this is to give us users "more of what we love".

But in a piece for The Atlantic, Annie Joy Williams writes: "If what you love is the ability to more conveniently keep tabs on crushes or enemies, by which I mean torture yourself, then Instagram nailed it. Instagram Plus is social media’s newest low—a company preying on our most pathetic impulses, for the price of a small iced coffee."

This week's extra episode dives into what users really want from the app, tech bros' fixation with offering a poor product and the future of living life online.

Beth-stans – we're sorry, our beloved was on hol this week, so Oenone and Ruchira took this one on. Also, the group are taking a well-deserved two-week break to rest and come back stronger. In the meantime, we'll be sharing some old fave episodes to sink your teeth into. See you very soon <3 love O, R, B xxx

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Instagram Plus Is a New Low

Instagram, Facebook and WhatsApp to trial premium subscriptions

‘Let it be their undoing’: Instagram Plus is rolling out globally, and users aren’t happy about the idea of paying for an app that’s always been free

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Hello EIC, this week we're taking a look at the return of two cancelled women from pop culture.

Also we are very sorry for any audio issues. We were blessed to be recording IRL at the Homewood Hotel and Spa (tysm to them!).

Influencer, author and infamous 'scammer' Caroline Calloway made a public return to discourse last week with a new piece detailing her experience on Ozempic. Known for flower crowns, long IG captions in the 2010s and a viral creativity workshop where she charged hundreds of dollars for sharing her own posts, Calloway's essay sparked a big discussion around GLP-1s and the usefulness of weight loss transparency in 2026.

Next up, Olivia Wilde is back on a press run, and this one looks very different to her last. The director and actor has risen from the discourse ashes after Don't Worry Darling to critical fanfare and high praise for her latest film, The Invite. We take a look at her recent interviews, the film and the wildly (sorry) different response to her and her talent this time round.

Thank you so much for listening to us this week! Love O,R,B xxx

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This week Ruchira and Oenone loved The Odyssey. Beth loved The Five-Star Weekend, and Ruchira recommended Hunting Wives.

The Drug That Made Me Want Less
How GLP-1s Feed Our Sick Culture
The Story of Caroline Calloway & Her Ghostwriter Natalie
A Comprehensive Introduction To Caroline Calloway, The Controversial Figure For The Chronically Online
The Invite review – Seth Rogen adds zest and bite to fruity dinner party comedy | Movies | The Guardian
Olivia Wilde: Dating, Double Standards & Dealing with Scrutiny (Call Her Daddy interview)
Why Does It Seem Like So Much of the Internet Hates Olivia Wilde?
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Hello EIClique! This week we're asking, is the secret to good health, being a bitch, actually?

In a piece titled ‘“Be a bitch or develop an autoimmune disease”, Sheya Kurian writes, ‘The internet’s latest health theory isn’t backed by science, but its popularity reveals how many women are exhausted by their own pleasantness’. The theory is everywhere on TikTok and Instagram, posts and testimonials racking up hundreds of thousands of views argue that years of people-pleasing, conflict-avoidance, and suppressed anger eventually show up in the body as eczema, hives, flare-ups, you name it.

As Kurian writes in the piece, no doctor is prescribing "stand up to your annoying coworker" as treatment, however, there's obviously a reason that so many women resonate with it as an idea: research does link chronic stress to inflammation and immune dysregulation, and women are disproportionately affected by autoimmune disease.

What do we make of this latest internet craze? Listen and find out!

We hope you enjoy, as always please rate, review, follow & share the show :) love ya, O,R,B. xxoxoxoxo

“Be a bitch or develop an autoimmune disease” has a CTA for women

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Hello beloved EIChilden! This week we're your committed content matriarchs, bringing you a special episode all about mothers, mothering and motherhood.

We start the episode discussing a recent essay in The Cut by actor, model and author Emily Ratajkowski where she explores her post-baby/post-divorce sex life. Is her tale of degradation, millennial men and going from dimly lit bar to baby bedtime aspirational or just plain un-relatable?

Then we move on to the pressure to subscribe to a particular mum-aesthetic- butter moms, analogue moms, tuscan moms, gentle moms... the list goes on and only gets more exhausting. Is this slop or a way for women to retain identity after giving birth?

And finally- could ChatGPT actually be an effective coparent? Female business-owners and AI companies are banking on it, investing big in AI technology that helps mums keep on top of the mental load of parenting. We take a closer and more critical look.

Thank you so much for listening! We'll see you as always next Wednesday!
O, R, B x

Oenone's favourite depiction of motherhood is in The Gilmore Girls, Ruchira's a sucker for Everything Everywhere All at Once (2022) and Never Have I Ever and Beth thinks motherhood is best depicted in Lady Bird (2017) and The Babadook (2014).

Links
The Cut - Mother F*cker by Emily Ratajkowski
The New York Times - What's Your 'Mom Aesthetic'
Wired - Momfluencers Are Pitching AI as a Better ‘Coparent’ Than Men
Deadline - Emily Ratajkowski, Stephanie Danler & Lena Dunham’s Female-Driven A24 Series In Works At AppleTV+
Vogue - Some Sympathy For So-Called “Almond Moms”, Please by Emma Specter
The Cut - “The Girlbossification of AI”
SheKnows - Women Push Back Against Mel Robbins’ Advice to Use AI to Help Manage Finances
Tracy Beaker Fandom - Cam Lawson
People - Yolanda Hadid Jokingly Dubs Herself 'Worst Mom Ever' in Response to Critical TikTok

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Hello EICherubs, today's extra episode is with our very own podcast Cupid (listen to find out what this means).

This week, author and writer Annie Lord has joined the EIC clubhouse to chat about her incredible debut novel, The Project. We have a gorgeous chat about being single, optimistic about romance and finding ways to grow as a person.

If you liked this episode please go grab a copy of The Project, show Annie some love on her Instagram, and then give us a lovely review please <3 love O,R,B xoxo

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The Project

Notes on Heartbreak

Annie Lord's IG
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