PodcastsSociety & CultureEverything Is Content

Everything Is Content

Beth, Ruchira & Oenone
Everything Is Content
Latest episode

198 episodes

  • Everything Is Content

    Everything In Conversation: Tradwife Propaganda, Social Media & Yesteryear With Caro Claire Burke

    06/05/2026 | 44 mins.
    Happy Wednesday EIChickadees! What a show we have for you today.

    To celebrate the release of her much-hyped debut novel Yesteryear, we sat down with the brilliant Caro Claire Burke to discuss everything from favourite tradwives to the process of selling the film rights to a novel. As well as being a phenomenally talented writer, Caro is also the co-host of Diabolical Lies- one of Ruchira's most recommended podcasts.

    A quick synopsis of Yesteryear: Natalie is a trad wife influencer with hundreds of thousands of followers. As far as her audience knows, Natalie loves her farmhouse, her well-behaved children, making sourdough from scratch and her perfect husband Caleb. But behind the scenes of her Instagram content, everything is very, very different.

    Then, one morning, Natalie wakes up in the 1800s. Her phone, her assistants, they’re all gone. Is it a hoax? A reality show? A test from God? Natalie just knows she has to escape. And don't worry- no spoilers!

    Vanity Fair - Lifestyle Creator Nara Smith... Wants to Clear Up Some Things
    Spotify - Diabolical Lies
    Waterstones - Yesteryear
    Indie Wire - Anne Hathaway’s Controversial New Horror Movie About a ‘Tradwife’ Is Already Hell Online
    Substack - Matriarchal Blessing
    Substack -Matriarchy Report 'What's so scary about a tradwife?'
    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    Awkward Engagements, Circumcision Activism & Sheerluxe's AI Influencers

    01/05/2026 | 56 mins.
    Hello EICabbages!

    Strap in because today we're taking you on a tour of the most salacious, strange and shocking stories in the news. Russell Brand running for mayor, TERF nonsense in the running space, Hannah Spencer calling out Westminster's drinking culture and a murder used for sexist click bait.

    From there we're taking on a topic that depressed us way back in 2024 after UK fashion and lifestyle magazine Sheerluxe introduced yet more AI influencers to its roster, with Brooke, Gigi, and Eden joining their OG AI-fluencer Reem. Comments on their socials are uniformly negative, but Sheerluxe seem undeterred. We discuss.

    And last (but not least) we're talking circumcision after The Cut published a piece titled ‘‘The Men Who Want Their Foreskins Back". The story centres on a 30-year-old man who was circumcised as a baby and recently underwent reconstructive penis surgery- plus the thriving online community of men going to lengths to manually "restore" their own foreskins. Not a topic we know much about, but we share what we learned from the piece and how it's shaped our current opinions.

    This week Oenone has been loving The Testaments on Disney+, Beef on Netflix, I Just Want You To Be Happy by Jem Calder (out 21st May) and The Cage on BBC iPlayer, Beth has been loving Expectation by Anna Hope and Ruchira has been loving Ex Machina, Search Party on YouTube and (secretly) Temptation Island on Netflix.

    Links:

    BBC - Influencer dies days after being hit by car in Soho
    Hannah Spencer Instagram
    Feminegra - Daily Mail's BBL Influencer Headline Sparks Backlash
    The Standard - Russell Brand announced plan to run for London Mayor
    Politics Joe - What it's REALLY like in Westminster | Hannah Spencer interview
    BBC - Sheerluxe defends use of AI influencer
    The Cut - The Men Who Want Their Foreskins Back
    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    Everything In Conversation: The Panic About Fake Fans

    29/04/2026 | 20 mins.
    Happy extra episode day EICulture critics, this week we're diving into the panic around bots, fake fans and inauthentic musicians.

    US rock band Geese were dragged into a PR nightmare when eagle-eyed people noticed Chaotic Good, a digital marketing agency, claimed they were behind the recent meteoric rise of the band thanks to an orchestrated social media campaign. Just how manipualtive are these carefully-crafted popularity pushes, and do they detract from the artists' talent?

    We dive into all of it with your help <3 love O,R,B xoxox

    -----

    Fake Fans

    The wild Geese chase

    The Fanfare Around the Band Geese Actually Was a Psyop

    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    Lena Dunham: A Voice of a Generation?

    24/04/2026 | 1h 1 mins.
    Hello EICupcakes,

    Moustache fingers up because we're diving into one hell of a millennial memoir this week. Lena Dunham is back into the zeitgeist with Famesick, her second memoir, detailing her unique experience of fame and chronic illness during her 20s and 30s. We dive into the lore, the controversies and the legend of Lena, including our wonderful experience at Intelligence Squared's event with her in convo with Monica Heisey and Dolly Alderton.

    A reminder we're chatting to the incredible Caro Claire Burke, author of Yesteryear, next week so get your questions IN for this one.

    We are an ambitious independent podcast and would love if you could give us a review on Apple/Spotify, as it helps push us to other people and keep us going <3 love O,R,B xxx

    ------

    This week, Oenone has been watching Euphoria episode 2 and reading Yesteryear. Beth has been enthralled by the reception to Losing My Friend Over Wegovy, while Ruchira has been intrigued by Zoe Kravitz' suspected engagement ring.

    Lena Dunham has apologised for disbelieving a rape allegation – and made matters worse

    Lena Dunham: My Apology to Aurora

    "Life Is Just So" w/ Lena Dunham (Las Cultaristas)

    The Interview (Lena Dunham)
    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    Everything In Conversation: Single Woman Tax

    22/04/2026 | 31 mins.
    Happy Wednesday EICarrot cakes! This week we're tackling, maybe the only downside to being single for women?

    Glamour columnist Chante Joseph, known for her viral Boyfriends Are Embarrassing piece, published a recent piece titled ‘Is the ‘single woman tax’ going to cost me my future?’ In it she dives into the very real financial burden of not being coupled up.

    In the piece she speaks to Renée Sylvestre-Williams, the author of The Singles Tax: No-Nonsense Financial Advice for Solo Earners, who defines the ‘singles tax’ as the “financial penalty that single people are paying as a result of a society that has primarily focused on ‘the couple’.” She has some galling figures including the fact that retirement costs 44% more than for those in a couple. And if you’re single in London, you’re paying over £20,000 a year on living and lifestyle costs. She links this to the increased Hinge prompts joking about splitting rent and the fact that women are being encouraged to find a 6ft banker to couple up with.

    We dissect this dire situation ,with your help! Thank you! We hope you enjoy. O,R,B x

    Is the ‘single woman tax’ going to cost me my future?

    The Singles Tax: No-Nonsense Financial Advice for Solo Earners

    Hosted on Acast. See acast.com/privacy for more information.

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About Everything Is Content

In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week.Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse.Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture stories, before weighing in on the conversations that they have ignited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world?Get in huns, we're making content about content.Follow us on Instagram and TikTok @EverythingIsContentPod Hosted on Acast. See acast.com/privacy for more information.
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