I wanted to cover this story because I’m a huge Formula 1 fan—and if you follow F1, you can’t ignore Red Bull. And I knew the bones of the story, about how Mateschitz took a weird Thai tonic for truck drivers and turned it into a multi billion dollar global empire.But he did more than just launch a product- he created a whole new category—and then to promote it, he didn’t just attach red bull to extreme sports- Red Bull became a part of extreme sports to such an extent that they created their own extreme sports.And the most extraordinary thing about it all, and I’m saying this as someone who drinks Red Bull, is that the product itself doesn’t really taste nice- how did he do it?It’s a cracking episode—enjoy.
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Harley Davidson: The Rise and Fall of a great American brand
it's the story of how two childhood friends bolted a motor to a bicycle — and more or less ignited a cultural revolution because over the next century, Harley-Davidson became a symbol of rebellion, of freedom and of AmericaBut behind the myth, the company has had a turbulent time. There were strikes, near-bankruptcy, Japanese rivals, political trade wars, and even Warren Buffett riding to the rescue.Today, Harley is still the most famous name in motorcycles... and yet it’s in dire straits, it’s big bike sales have been dwindling and it’s move to modernise has been disastrous- it just sold 33 of it’s electric bikes in the last quarterSo what happened?This is the story of Harley Davidson. And it’s a cracking episode — enjoy.
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Steve Wynn: From Casino Royalty to Exile
I’ve wanted to cover Wynn for ages because this is the guy who built modern day Vegas- make no mistake about it-He took Vegas from its mob and gambling roots into a resort destination focused on luxuries, high-end amenities and family-friendly spectacles. The Vegas we see today was built and shaped by Wynn- his vision, his ambition, his attention to detail. And then after 50- years being at the very top of the food chain in Vegas, it all came crashing down- literally overnight. It’s a fascinating story- enjoySubscribe now to access the longer co-hosted episodes released on the 1st of every month as well as lots of bonus episodes and ad free weekly episodes.Subscribe via Spotify Subscriptions, Apple Subscriptions or on Patreon by clicking on this link or going to patreon.com/greatbusinessstories
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Bill Hwang, The Fastest Fortune Ever Lost
He was once a star trader with Julian Robertson's Tiger Capital, he then left and set up his own Asian hedge fund only to fall into trouble, charged with insider trading, come out of that scandal, build a personal fortune estimated at $20 billion, became known within Wall Street as the greatest investor you’ve never heard of.” and then loses it all, within a matter of days- who was Bill Hwang, where did it all go wrong for him , and even more importantly, at least for me how this story shines a light on what is a ticking timebomb that I believe is going to result in another serious financial meltdown-wits a cracking episode, enjoySubscribe now to access the longer co-hosted episodes released on the 1st of every month as well as lots of bonus episodes and ad free weekly episodes.Subscribe via Spotify Subscriptions, Apple Subscriptions or on Patreon by clicking on this link or going to patreon.com/greatbusinessstories
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Marc Andreessen: Founder, Funder, Fanatic
When he was just 24 years old Andreesen launched Netscape, the browser and company that kicked off what became the dot com boom, became a multi millionaire and took on Bill Gates and Microsoft - and he lost.Then he started a new company, right as the bubble burst, and pivoted and persevered until he sold it and made another fortune. And then he started a16z, one of the most powerful venture capital firms in the world. And along the way he has had numerous controversies while also setting himself up as this very powerful kind of evangelical, but if you ask me, fanatical, techno optimist.This is the story of Marc Andreessen. And it's a cracking episode—enjoy.Subscribe now to access the longer co-hosted episodes released on the 1st of every month as well as lots of bonus episodes and ad free weekly episodes.Subscribe via Spotify Subscriptions, Apple Subscriptions or on Patreon by clicking on this link or going to patreon.com/greatbusinessstories
A great business story thoroughly researched and brought to life by Caemin. New episode released every Wednesday .
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Ireland