Freedom Focus Photography

324 - We love the idea of growth, but rarely talk about the mess that comes with it. In this episode, Michelle shares how a book project grew her business, stretched her capacity, and challenged everything she thought success should feel like.

What to Listen For
Why action creates clarity, not the other way
How one project doubled her business revenue
The hidden emotional cost of growth
Learning boundaries after saying yes too often
When being busy reveals pricing problems
Trusting yourself when plans fall apart
Why success can trigger imposter syndrome
Separating client expectations from self-pressure
The danger of equating late with failure
Letting success be imperfect and still meaningful
Michelle’s story proves that meaningful success often feels messy in the middle. Tune in if you’re building momentum and wondering why it doesn’t feel as good as you expected.
Just a few more days to join Elevate at current pricing and lock that in for as long as you remain in the program!   
https://flourishacademy.mykajabi.com/elevate
Connect with Michelle
Website 
Instagram
Connect with Heather
Website
Instagram
Sign up for Elevate now before price doubles on February 1st. Register here!
JOIN THE PARTY:
Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

323 - You don’t need a big win to start being visible. You need a decision. In this episode, Karley shares the brave choice that shifted how she sees herself, her business, and what’s possible next.
What to Listen For:
What hiding was really costing Karley
The moment she decided to stop waiting
Why confidence didn’t come first
The fear behind staying invisible
Letting yourself be a beginner publicly
How one decision changed momentum
The relief of finally showing up
Why bravery often feels messy
A real conversation about visibility, fear, and choosing to be seen before you feel ready. Karley shares her brave first step.

Ready to join us inside of Elevate?  The price is doubling on February 1st, so be sure to join us now to lock in the current rate for as long as you're in the program.
https://flourishacademy.mykajabi.com/elevate
Sign up for Elevate now before price doubles on February 1st. Register here!
JOIN THE PARTY:
Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

A big change is coming to Elevate. In this episode, Heather and I walk through the experiment, the data, and the clarity that led to a major business decision — and why it actually serves photographers better.
What to Listen For
Why experiments matter more than perfection
How action creates clarity fast
What the data actually revealed
The downside of staying underpriced
Why value and price must align
How pricing impacts client behavior
What fear-free decisions feel like
The role belief plays in growth
Why commitment changes outcomes
Big decisions don’t have to feel heavy or dramatic. Sometimes they feel clean, calm, and obvious. Tune in to hear why this one did.

Join us inside Elevate now and lock in the current price for as long as you stay in the program. https://flourishacademy.mykajabi.com/elevate
Sign up for Elevate now before price doubles on February 1st. Register here!
JOIN THE PARTY:
Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

321 - Let’s kick off 2026 the way we actually want to run our businesses: with intention, self-trust, and a plan that doesn’t require burnout as a personality trait.
What to Listen For:
Why goals can feel heavy
The identity shift that matters
Where you want to feel different
Using feelings as thought clues
Your dream year, without burnout
Are you editing your own dreams?
A fast way to find clarity
How vision simplifies decisions
Saying no without guilt
Welcoming challenges instead of resisting
If you want 2026 to feel different, it starts with how you think about who you’re becoming, what you’re building, and what you’re willing to anticipate instead of fear. Hit play, grab the four questions, and let’s start this year with a mindset that actually supports your growth. And if you want support and structure along the way, come join us inside Elevate.
Join Elevate: www.freedomfocusformula.com/elevate
Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com
Sign up for Elevate now before price doubles on February 1st. Register here!
JOIN THE PARTY:
Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

[REPLAY] This episode originally aired July 2025. 
300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.
What to Listen For:
Why the traditional inquiry process is broken
The psychology behind why clients bounce without booking
How your website is sabotaging your bookings (and how to fix it)
The importance of making your pricing accessible without scaring people off
Nicole’s innovative new strategy to replace phone consultations
How to build desire for your services like a luxury brand
Why removing friction in your inquiry process increases bookings
The power of “behind the scenes” opt-ins for your website
How to market desire instead of pain (and why it matters)
Your inquiry process shouldn’t feel like a locked vault to your clients. This episode will help you rethink how you present your services to make booking simple, fast, and confidence-boosting for both you and your clients.
Listen now, subscribe to the podcast, and start transforming how your photography business books clients today.
More Resources:
Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
Stop competing on price, sell without feeling pushy, and reach consistently $2,000+ sales in the Freedom Focus Formula - www.freedomfocusformula.com
Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
Discover the world of commercial pet photography in the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial
Sign up for Elevate now before price doubles on February 1st. Register here!
JOIN THE PARTY:
Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.