New Books in Economic and Business History

Palo Alto is nice. The weather is temperate, the people are educated, rich, healthy, enterprising. Remnants of a hippie counterculture have synthesized with high technology and big finance to produce the spiritually and materially ambitious heart of Silicon Valley, whose products are changing how we do everything from driving around to eating food. It is also a haunted toxic waste dump built on stolen Indian burial grounds, and an integral part of the capitalist world system.

In Palo Alto: A History of California, Capitalism, and the World (Little, Brown, 2023), the first comprehensive, global history of Silicon Valley, Malcolm Harris examines how and why Northern California evolved in the particular, consequential way it did, tracing the ideologies, technologies, and policies that have been engineered there over the course of 150 years of Anglo settler colonialism, from IQ tests to the "tragedy of the commons," racial genetics, and "broken windows" theory. The Internet and computers, too. It's a story about how a small American suburb became a powerful engine for economic growth and war, and how it came to lead the world into a surprisingly disastrous 21st century. Palo Alto is an urgent and visionary history of the way we live now, one that ends with a clear-eyed, radical proposition for how we might begin to change course.
Malcolm Harris is a freelance writer and the author of Kids These Days: The Making of Millennials and Shit is Fucked Up and Bullshit: History Since the End of History. He was born in Santa Cruz, CA and graduated from the University of Maryland. Twitter.
Brian Hamilton is chair of the Department of History and Social Science at Deerfield Academy. Twitter. Website.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Taco (Bloomsbury, 2025) is a deep dive into the most iconic Mexican food from the perspective of a Mexico City native. In a narrative that moves from Mexico to the United States and back, Dr. Ignacio M. Sánchez Prado discusses the definition of the taco, the question of the tortilla and the taco shell, and the existence of the taco as a modern social touchstone that has been shaped by history and geography.

 Challenging the idea of centrality and authenticity, in this latest addition to the Object Lessons series, Dr. Sánchez Prado shows instead that the taco is a contemporary, transcultural food that has always been subject to transformation.

This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ines Prodöhl’s Globalizing the Soybean: Fat, Feed, and Sometimes Food, c. 1900-1950 (Routledge, 2023) is a history of how, why, and where the soybean became a critical ingredient in industry and agriculture in the first half of the twentieth century. Focusing on Japanese-dominated Manchuria, Germany, and the United States, Prodöhl shows that the soybean was a serendipitous solution to numerous and varied crises from the beginning of the century into the post-WWII decades. This story of imperialism, globalization, and technology begins in northeast China, the world’s soy cultivation center until the 1940s. It takes us to Germany, the number one importer of soybeans in the interwar period, and illuminates the various ways in which soy was integrated into the economy especially after the end of WWI as both an invaluable oilseed for industry and a source of protein-rich fodder for agriculture. Finally, Prodöhl explores how the United States first adopted the soybean mostly as a solution to overtaxed soils. Mixing economic, ecological, political, and technological/scientific history with a keen sense of the materiality of soy as a global product, Globalizing the Soybean is an accessible and enlightening book that will appeal to multiple audiences.
This book is available open access here.
This episode was recorded in person in the studios of Media City Bergen with technical assistance from Frode Ims.
Nathan Hopson is an associate professor of Japanese language and history in the University of Bergen's Department of Foreign Languages.
Learn more about your ad choices. Visit megaphone.fm/adchoices

At the end of the 1930s, the West was in peril. A cultural and economic backwater, the Great Depression had all-but wiped out the extractive industries which had fueled the region's economy for decades. What catapulted the West into the global twentieth century was mobilization for World War II. 
In The Mobilized American West: 1940-2000 (U Nebraska Press, 2023), University of Washington emeritus professor John Findlay argues that once began, that mobilization never really ended, and continues to define the West to this day. As the latest entry in Nebraska's lauded History of the American West series, Findlay uses the latest scholarship to offer a synthetic look at the recent history of the West, a period that often gets short shrift in Western historiography. Findlay also takes new approaches, looking at the West through the lenses of family history and political culture, to make the case that the region is still distinct and worthy of study as a unique place. Findlay's West is a place of violence, democracy, competing interests, and of beauty, and is a grand confirmation that there are still rich veins to be mined in regional Western histories.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, Digital Innovation Strategy (Cambridge UP, 2023) is aimed at audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered are essential for managers, consultants, entrepreneurs, technologists, and analysts.
Learn more about your ad choices. Visit megaphone.fm/adchoices