PodcastsArtsNew Books Network

New Books Network

New Books
New Books Network
Latest episode

3992 episodes

  • New Books Network

    Turn Your LinkedIn Profile into a Book Marketing Machine with Louise Brogan

    27/05/2026
    What if in the age of AI generated content, the most important part of being visible online is just being a human? In this episode of The Publishing Playbook, host Sarah Russo sits down with Louise Brogan to talk about how the most powerful book marketing tool accessible to authors isn't Instagram or TikTok — it's LinkedIn. Louise is a LinkedIn expert, digital marketing strategist, author of "Raise Your Visibility Online," and host of a YouTube channel with the same name. Sarah and Louise discuss how authors can stop overlooking LinkedIn and start using it strategically. And they cover it all, from optimizing your profile and beating the algorithm to repurposing book content and building a newsletter audience. Louise also explains that as AI content grows on social media, authentic human voices matter more than ever.

    If you work in publishing marketing or PR — or you're an author trying to build your platform — this episode is essential listening. For more information on Louise’s work, visit her website: Louise's Website

    Books mentioned in this episode:

    “Raise Your Visibility Online” by Louise Brogan

    “The Barbecue at No. 9” by Jennie Godfrey

    Key Moments

    01:11 — How Louise Brogan Built a LinkedIn Empire 🚀

    Louise shares how she accidentally became a LinkedIn expert in 2017, when she decided to niche down to the one platform nobody else wanted.

    03:16 — Why Most People Are Afraid to Post on LinkedIn 😰

    Louise reveals that only 3% of LinkedIn users are creators — and explains why fear of judgment is keeping the other 97% silent.

    04:30 — LinkedIn Is Like Your Favorite Industry Conference 🎤

    Louise breaks down her signature analogy for understanding LinkedIn: showing up, making conversation, and not leaving without talking to anyone.

    07:28 — The Profile Mistakes You're Probably Making ⚠️

    Louise walks through the most common LinkedIn profile errors she sees, including why burying your key information and skills is killing your visibility.

    13:20 — Why a LinkedIn Newsletter Is More Powerful Than a Substack 📬

    Louise explains how publishing a LinkedIn newsletter automatically notifies your entire network — and lands directly in subscribers' email inboxes.

    21:16 — Your Book's Chapters Are Your Content Strategy 📖

    Louise outlines her "Create Once, Publish Everywhere" methodology and explains why authors who already have a book have everything they need to show up consistently on LinkedIn.

    Find Louise Online:

    Louise Brogan's Website

    Louise's YouTube

    Find Louise on LinkedIn

    Louise’s book: Link

    Follow Sarah on LinkedIn:

    Sarah Russo
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
  • New Books Network

    Franziska Sittig and Noam Petri, "Intellectual Self-Destruction: How the West Gambles Away Its Future" (Ibidem Press, 2025)

    27/05/2026 | 41 mins.
    In my recent conversation with Sittig, we explored her co-authored book Intellectual Self-Destruction: How the West Gambles Away Its Future (Ibidem Press, 2025), written with Noam Pitri and distributed by Columbia University Press. Drawing from her experiences as a German journalist and former student at Columbia University, Sittig offers a deeply personal and rigorously documented account of what she describes as a growing “anti-Western coalition” within academic spaces across the United States and Europe.

    At the heart of the book is a provocative thesis: that the West’s greatest threat may not come from external adversaries, but from an internal intellectual shift—one that prioritizes ideological certainty over open inquiry, and moral posturing over evidence-based reasoning. Sittig and Pitri trace this pattern across campuses, where unlikely alliances have formed between strands of “woke” theory and political Islam. While these movements differ philosophically, Sittig argues that they converge tactically in their shared suspicion of Western liberal values and their embrace of absolutist moral frameworks.

    Our discussion brought these ideas into sharp focus through Sittig’s own experiences. As a student, she encountered resistance—and at times hostility—when attempting to research topics such as Islamism and terrorism in Europe. What should have been a space for intellectual exploration instead became, in her telling, a site of constraint. This tension between inquiry and ideology echoes one of the book’s central historical parallels: the case of Trofim Lysenko in the Soviet Union, where political dogma overrode scientific truth with devastating consequences.

    Sittig also details the evolving dynamics of campus activism, particularly in the aftermath of October 7th. She points to organized student groups, including Students for Justice in Palestine (SJP), and examines their funding structures and messaging strategies. Of particular concern, she notes, are instances of social media activity and organizing efforts that appeared to anticipate or justify acts of violence, raising urgent questions about the boundaries between activism and endorsement.

    Yet the book is not only a critique—it is also a warning grounded in historical consciousness. Referencing moments such as the intellectual climate surrounding Salman Rushdie’s The Satanic Verses, Sittig suggests that the current moment reflects a longer trajectory in which academic culture has increasingly struggled to balance respect for cultural difference with a commitment to universal principles like free speech.

    Despite the book’s ambition to reach a wide and ideologically diverse audience, Sittig shared that its reception has largely mirrored existing divides. Readers already aligned with its arguments have embraced it, while critics have remained unconvinced. The elusive “middle ground,” it seems, remains difficult to access—perhaps itself a reflection of the polarization the book seeks to diagnose.

    And yet, there is a note of cautious optimism. The very fact that Intellectual Self-Destruction was published and distributed through major academic channels suggests that spaces for dissenting perspectives still exist, even if they are contested.

    As educators, scholars, and engaged citizens, we are left with a pressing challenge: how do we cultivate environments that encourage rigorous debate without collapsing into ideological conformity? Sittig’s work does not offer easy answers, but it insists that the question cannot be ignored.
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
  • New Books Network

    Kanika Singh, "The Story of a Sikh Museum: Heritage, Politics, Popular Culture" (Cambridge UP, 2025)

    27/05/2026 | 39 mins.
    The Story of a Sikh Museum: Heritage, Politics, Popular Culture, published
    by Cambridge University Press in July 2025, is a pioneering study on
    Sikh museums, a unique phenomenon of contemporary India—for their sheer numbers, distinctive display, malleability and presence in multiple
    cultural spheres and their political significance. This case study of
    Bhai Mati Das Museum at Gurdwara Sisganj, Delhi, examines the process of creation of Sikh heritage through history, paintings, and museums, unearths networks of patronage, and analyses the ways in which specific versions of the Sikh past are used to make present-day claims. It is based on interviews with artists and patrons, material from personal and institutional archives, a visual analysis of Sikh popular art and a critical examination of the museum's narrative. This book brings together Sikh history, popular art, politics and museums to discuss some of the most important current debates (of nation, identity and heritage) and reveals new ways in which we may understand museums, especially in a non-Western context.

    Kanika Singh is a historian, founder of Delhi Heritage Walks and Director at Centre for Writing & Communication at Ashoka University.

    Harleen Kaur is a historian and urban studies scholar who recently completed her Joint PhD from National University of Singapore and King’s College London.
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
  • New Books Network

    David Faflik, "Segregation Games: Boston, Busing, and the Making of Red Sox Nation" (U Massachusetts Press, 2026)

    27/05/2026 | 41 mins.
    A cultural history of race, resistance, and representation in a city divided by politics and playWhen outfielder Bernie Carbo joined the Red Sox in 1974, he brought with him a toy gorilla named Mighty Joe Young that became the team’s unofficial mascot for several players and many in the local press. This seemingly innocent stuffed animal was introduced within a baseball team notorious for its stubborn discrimination, and during a particularly fraught era of racial discord in Boston. That June, after years of activism from the city’s Black community, Judge W. Arthur Garrity Jr. ruled that Boston must address the segregation of its schools through redistricting and busing. The ensuing racial animus to these policies led some of the city’s white residents to throw bananas and chant monkey sounds at African American students as they integrated the predominantly white South Boston High School. In this agitated atmosphere, cultural symbols like the Red Sox’s Mighty Joe Young mirrored and amplified the heightened racial tensions of Boston’s busing crisis.Situated at the intersection of US cultural and social history, Segregation Games: Boston, Busing, and the Making of Red Sox Nation (U Massachusetts Press, 2026) examines the surprising ties in 1970s Boston between the racial segregation of the city’s schools and the racial controversies expressed on and off the field of “Red Sox Nation.” “I found out in the black community why they don’t come out [to Fenway Park],” explained Black player Reggie Smith of his experiences with the Red Sox and the city during this period. “The team was the last to get Black players, and some of the things I hear out in the stands make me sick.” To understand these connections, Faflik erases the lines between politics and sport, which routinely blurred in a city suffused with an anti-Black racism that was both deceptively subtle and fiercely overt.Drawing upon deep archival research from sources that have largely been ignored, such as the Black press of the time, Faflik offers a carefully nuanced portrait of Boston’s cultural life at a pivotal moment in the city’s history.
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
  • New Books Network

    Damien Van Puyvelde, "The DGSE: A Concise History of France's Foreign Intelligence Service" (Georgetown UP, 2026)

    27/05/2026 | 54 mins.
    France is a leading intelligence power, but we know very little about its premier intelligence agency: the Direction Générale de la Sécurité
    Extérieure (DGSE). Damien Van Puyvelde's latest book, The DGSE: A Concise History of France's Foreign Intelligence Service (Georgetown University Press, 2026), examines France's foreign intelligence service from its rebranding as the DGSE in 1982 to the present.

    It covers the legacies of the Second World War, how decolonization and the Cold War shaped the organization, the organization's workforce and leadership, as well as public and (pop) cultural perceptions and
    representations of intelligence in France. The emergence of the DGSE,
    following the election of socialist President Mitterrand, opened an era
    of change, marked by a series of reorganizations and new threats over
    the horizon. Some readers will recall the Rainbow Warrior fiasco, when
    DGSE operators sank Greenpeace's flagship, causing the death of a
    photographer in 1985. Others will be more familiar with the popular TV
    show The Bureau, which portrays the lives of non-official cover DGSE officers operating in contemporary hotspots. These vignettes, just like much of the media coverage, paint a misleading portrait of the DGSE as a group of dedicated but reckless officers. Van Puyvelde shows how France's leading intelligence agency has successfully adapted to political and security requirements from the late Cold War to today's international security threats.
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
More Arts podcasts
About New Books Network
Interviews with Authors about their New Books Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Podcast website

Listen to New Books Network, The Bookshelf with Ryan Tubridy and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
New Books Network: Podcasts in Family