Off The Record - The DJ Podcast by Crossfader

In this episode of 'Off The Record' Podcast, we get real with Olivia Mancuso about what it actually takes to grow as a DJ today on social media.Why are some DJs building momentum online while others stay stuck? Is it the industry… or the mindset?
We break down how to build an audience on social media, create content that actually connects, turn engagement into opportunity, and adapt to the modern DJ landscape without burning out.If you’re serious about growing your DJ brand and taking control of your career, this episode is for you.
Let us know in the comments, what’s been your biggest challenge with building your audience?
Timestamps:
00:00 Intro
01:17 What you been up to?
07:01 DJs need to stop complaining
08:28 Start over
11:09 What path does a DJ take?
16:33 How to build an audience?
29:30 Comparing yourself
32:13 diversification in the scene
34:19 Networking
43:51 How to level up your content
48:00 Outro

In this week’s Crossfader Podcast, we cover everything you need to level up your next performance.

Main topic: 5 essential live set tips

Know the venue – event type, crowd, age range
Plan your music – folders, hot cues, energy flow
Understand the nuance – visuals, MCs, pyro, peak time
Capture great content – filming, angles, examples
Perform with presence – crowd engagement, movement, mic use
A short, practical episode packed with value for any DJ playing live.

www.wearecrossfader.co.uk
Use code : OFFTHERECORD20
For 20% off any DJ Course

In this episode, Elijah-DJ, writer and creator of the Yellow Squares, sits down to talk all things music, creativity, and the future of DJing. We cover:Buy - Close the app, make da ting https://www.amazon.co.uk/Close-App-Make-Ting-Transformative/dp/1913231798Follow Elijahhttps://www.instagram.com/eli1ah/What does it mean to be a DJ in 2026?How the Yellow Squares project went from Instagram to global impactThe tension between creativity, commerce, and algorithmsHis bold collab with AlphaTheta on the yellow OMNIS-DUO controllerWhy “friends buy tickets” and the economics of music cultureBreaking out of the bubble and redefining success on your own termsA must-listen for anyone navigating the modern music industry.00:00 Intro 05:15 What is a DJ? 10:30 Creative Freedom 15:45 The Algorithm 21:00 Friends Buy Tickets 26:30 DIY DJ Culture 31:45 The Yellow Squares 37:00 Why DJs Should Write 42:15 Agent vs Artist 47:30 AlphaTheta Collab

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Fresh from speaking on a Native Instruments panel at ADE, Lawrence breaks down the four pillars every modern DJ needs: Passion, Technology, Community, and Attention.

If you’ve ever felt stuck with no gigs, slow growth, inconsistent content, or unsure of your DJ identity - this episode helps you diagnose which pillar you’re missing and how to strengthen it.

You’ll learn why attention is now a major currency, how tech unlocks creativity, how community creates opportunities, and why passion fuels everything.

A clear, practical roadmap for any DJ looking to grow in 2025 and build a career that lasts.

The DJ To Producer Course: https://wearecrossfader.co.uk/dj-to-producer/

We’re back with a big one.There are more DJs than ever, so how do you actually stand out?After a week on the ground at Amsterdam Dance Event, we share what we saw and heard, from chats with major artists to honest conversations with students.

We get into why flyers don’t grow an audience, what you should post instead, and why moving from DJ to producer is becoming non-negotiable if you want to cut through.

www.wearecrossfader.co.uk
Use code OFFTHERECORD20 for 20% off any DJ course