One More Time Podcast

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working.

Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign.

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0:00 Intro
1:47 Andrew Southworth Returns
3:14 Why Artists Need More Ad Creatives
6:14 Why Some Songs Flop in Ads
8:31 Why Good Songs Can Still Fail
13:05 What Artists Need Before Running Ads
15:50 Landing Pages, Budgets & First Campaign Expectations
19:02 Building a Meta Ads Campaign
20:43 Boosted Posts vs Ads Manager
22:12 What a Conversion Campaign Actually Tracks
25:17 Landing Pages, Pixels & ViewContent Events
34:34 Choosing the Right Campaign Objective
35:24 Manual Setup vs Meta Automation
41:30 Advantage Plus Audience Trap
44:55 Targeting Countries, Ages, Genres & Interests
53:12 Using Meta Ad Library
54:50 $100 Ad Campaign Giveaway
57:02 DistroKid Sponsor Break
57:58 Instagram vs Facebook Placements
59:31 Building the Actual Ads
1:04:20 What to Test Across Your Ad Creatives
1:08:21 How Much Does Ad Text Matter?
1:10:12 Real Campaign Breakdowns
1:15:45 Cost Per Conversion vs Spotify Metrics
1:21:14 Finding Winners and Spending Smarter
1:28:30 Why Artists Should Understand Ads
1:29:36 Ads Don’t Exist in a Vacuum
1:31:09 Rapid Fire Rampage

In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career.

We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how one artist used the Content Director prompt to build a custom content strategy and 30-day calendar.

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0:00 Why Indie Artists Need AI
2:38 AI for the Business Side, Not the Music
5:19 Why Most Artists Get Bad AI Results
10:11 10 AI Super Prompts for Musicians
14:13 Real Artist Example: Content Director Prompt
17:45 Golden Rules for Using AI

AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about.

In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artists.

This conversation is for any artist, producer, songwriter, or creator wondering whether AI is going to help them, hurt them, expose them, or completely change the rules around their music.

JOIN THE LAWSUIT:
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00:00 Intro
02:10 Are Indie Artists F*cked by AI?
04:17 AI Music Fingerprinting Explained
07:22 Do You Actually Own AI-Generated Music?
09:30 How to Disclose AI in Copyright Registration
12:17 Do Fans Care If Artists Use AI?
15:19 How DSPs Are Handling AI Music
16:58 Is AI Diluting Streaming Royalties?
18:14 What Should Indie Artists Do About AI?
21:31 Why Top Music Attorney Sued Suno and Udio
25:00 AI Voice Cloning and Artist Likeness
32:26 AI Laws Artists Should Know About
37:00 Rapid Fire Rampage ft. Top Music Attorney

Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one.

We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down when something finally works. After each lesson, we also give artists a simple homework assignment they can actually use this week.

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EPISODE HOMEWORK
9 principles. 3 steps each. Start this week.
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#01 — PUSH THE OLD SONG.
1. Pick your favorite catalog song.
2. Make ONE piece of content for it.
3. Post it this week.

#02 — BUST DOWN AN INTERVIEW.
1. Pull up an interview you've done (or book one).
2. Clip every moment that hit.
3. Cut and post them this week.

#03 — EAT THE FROG.
1. Name what you've been putting off.
2. Do it this week. No exceptions.
3. Comment what you did.

#04 — ONE LOCATION. MAX ANGLES.
1. Pick one location, 3 to 5 setups.
2. Shoot 3 angles per setup. Full song.
3. Post your best clip this week.

#05 — TEST EVERY TYPE OF CONTENT.
1. Try one post in each of the 7 styles.
2. Make and post one of each.
3. Double down on what hit.

#06 — SETUP, THEN PAYOFF.
1. Pick your song's biggest moment.
2. Set it up with something absurd.
3. Cut so the payoff hits the climax.

#07 — REPOST YOUR WINNERS.
1. Sort your reels by most viewed.
2. Grab your top 7.
3. Post one a day to Trial Reels.

#08 — LEAD WITH THE FEELING.
1. Pick the feeling for the post.
2. Edit it to deliver that feeling.
3. Check the comments. Did it land?

#09 — DOUBLE DOWN ON WHAT WORKS.
1. Find your top performing video.
2. Make 3 more versions of it.
3. Post them this week.

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FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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LISTEN on Spotify:
https://open.spotify.com/show/6kmbMFRPbT4i6OzrS1f8aq

LISTEN on Apple Podcasts:
https://podcasts.apple.com/us/podcast/one-more-time-podcast/id1568203289

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00:00 Intro
01:00 Old Songs Are New to Someone Else
05:21 Content Is Part of the Job
08:21 Stop Overthinking and Post
13:07 Batch More Content in Less Time
18:02 Test Different Content Styles
22:29 Build a Setup and Payoff
27:36 Repost What Already Worked
33:57 Make People Feel Something
37:17 Double Down When It Works

KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough.

In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum.

She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world around her “dirty blues” sound that people actually want to be part of.

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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00:00 Intro
02:23 KELS Is Blowing Up in Real Time
03:58 From Cleaning Houses to DIY Touring
05:41 How KELS Built Her Own Touring Model
10:27 Secret Shows and Weird Venues
13:13 Owning Fan Data and Selling Tickets Directly
16:08 Why Most Artists Wait Too Long to Tour
17:45 How KELS Picks Cities and Builds Demand
20:26 The Real Grind Behind Her Music Career
22:49 How Much DIY Touring Really Costs
25:16 How to Sell Tickets as an Indie Artist
30:21 Live Performance as Music Marketing
34:27 The Viral Sam Buck Video That Changed Everything
36:40 DistroKid
37:35 Building the Dirty Blues Brand
42:13 Sonic Identity vs Visual Identity
45:35 Why Great Music Alone Is Not Enough
48:56 How KELS Made “Gone” Work
55:26 Why Indie Artists Shouldn’t Give Up on Songs
57:28 Turning Followers Into Ticket Buyers
01:01:08 Why Relatability Matters for Artists
01:03:02 Rapid Fire Rampage ft. KELS