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Paper Talk

Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom
Paper Talk
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  • Ep 174: Season 7 Finale - Small Steps, Big Changes
    Each season of the Paper Talk Podcast holds a special place in our hearts, but Season 7 felt like a turning point. It reminded us that growth doesn’t have to be loud. It can be slow and quiet, a series of steady, intentional steps that shift us in ways we don’t always notice right away. And it reminded us that when we share our goals with others (and when we say them out loud) something begins to shift. As we close out this season, we want to invite you to pause with us. Pour a cup of tea, take a breath, and ask yourself: What’s your goal this summer? Small Steps, Big Changes So many of us wait for big breakthroughs, grand pivots, or clear signs. But the truth is, powerful change often begins with something small: a conversation, a tiny decision, a moment of clarity. “These little steps that you're deciding right now, they're gonna be big. You might not see it right now, but you will.” - Quynh We saw it firsthand in our Mastermind community. Members taught their first workshops, launched shows, shifted their pricing models to better support global audiences, and leaned into the kind of growth that doesn’t always get a headline, but transforms everything behind the scenes. Those moments matter. And they’re proof that the steps you're taking today are already moving you forward even if their full shape hasn’t yet revealed itself. Why We Believe in Accountability One theme ran strong through Season 7: accountability. When we share our goals out loud, we give them shape. We allow others to witness our commitment and invite support when things get messy. That’s why the Mastermind has become such a cornerstone of our community. It’s a container where creative entrepreneurs can declare what they want to build and know that someone will lovingly check in and cheer them forward. For Jessie, accountability looked like getting clearer on her messaging and splitting her Instagram into two accounts, one for her art, one for her teaching. It also meant tackling ads and marketing systems she’d once avoided. “Setting goals is incredibly important. That’s why the Mastermind is so good. We force you to set goals and tell us what happened to them.” - Jessie For Sara, it was finally making time to overhaul her website, even though it wasn’t urgent or income-generating. The support of the group gave her the nudge to move from someday to now. The Magic of Community This season also reminded us how essential community is, especially for creatives navigating uncertain terrain. For Sara, seeing Mastermind members experience their first shows and workshops was deeply moving. For Quynh, the quiet bravery of people showing up, sharing openly, and supporting one another through sticky, uncomfortable growth stood out. We’ve felt it, too. This community has shaped who we are, not just as artists and educators, but as humans who continue to learn from each other’s vulnerability, courage, and questions. Learning as Teachers Teaching has a way of making us better learners. Quynh shared how each workshop she leads becomes richer as she refines, adjusts, and responds to feedback. Sara reflected on how much she learns from our Mastermind group even though she’s one of the facilitators. Goals in Progress So what are our summer goals? Quynh plans to refine her workshops and teach four more before the year’s end. She’s excited about experimenting with new materials and deepening the learning experience. Sara’s goal is to overhaul her website so it better reflects who she is today, not who she was ten years ago. Jessie is focused on more intentional marketing, tuning her messaging, exploring ads, and speaking more directly to both her students and collectors. These aren’t goals rooted in fear or scarcity. They’re grounded in curiosity and care. And they reflect our belief that when we show up for ourselves, we show up more fully for those we serve. What’s Next for Paper Talk: Season 8 As we plan for Season 8, we’re dreaming about deeper conversations, about pricing, sustainability, creative mindset, and everything in between. We’ll continue to share what’s working in our businesses, what isn’t, and what we’re still figuring out. And we want to hear from you! “We are giving you permission. Please let us know what you want to hear from us and how we can help you grow as a business, as an artist, as a person.” - Quynh Your voice shapes this podcast. Your questions, your insights, and your growth help guide our path forward. Share your insights with us on Instagram @papertalkpodcast, join our Facebook community discussions, or email us! What's Next for Our Mastermind: A NEW Cohort Starting in the Fall We are also starting a NEW six-month Mastermind experience in September 2025 with new and existing Mastermind members will allow deeper growth and connection. Creative businesses evolve slowly, and we want to make space for that. We’d love to welcome you into the circle. Join the Waitlist now!
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  • Ep 173: A Look Into Our Mastermind – The First Two Weeks
    The beginning of anything creative is often the most challenging part. In this episode of Paper Talk, we’re sharing a heartfelt look into the first two weeks of our Mastermind. If you’re starting a handmade business, building your creative brand, or craving support from like-minded artists, then this conversation is for you. What You’ll Hear in This Episode: How to overcome perfectionism when starting a creative business Why naming your business doesn’t have to be forever The power of encouragement in an artist’s life Tips for making and organizing paper flower templates How community transforms your mindset Start Before You’re Ready One of the biggest struggles our Mastermind members shared was getting started. Choosing a name, launching a website, or posting on Instagram can feel overwhelming when you aim for perfection. Jessie reminds us, “It doesn’t have to be forever. You just need to start.” That shift - from permanence to progress - is a game changer. Claiming Your Identity as an Artist Quynh speaks about her journey to embracing the title “artist.” Saying “I am a paper artist” daily helped her show up with more confidence and creative freedom. If you’ve ever questioned whether you’re “allowed” to call yourself an artist, this part of the conversation will inspire you to claim that space. Encouragement Is Fuel Sara opens up about the encouragement she never received growing up and how being part of this Mastermind has filled that gap. “I crave someone cheering me on,” she said. That authentic, artist-to-artist support can make a huge difference, especially when working from home or navigating your business solo. Creative Tips for Paper Flower Artists Want to make better templates? Start by dissecting real flowers. Can’t find the bloom you need? Use Google Images to study petal shape and proportion. Sara and Jessie share their process using Procreate, scanning petals, and organizing templates digitally and physically. These tips will help streamline your workflow and make it easier to revisit designs in the future. What’s Next for the Mastermind: A New 6-month Mastermind Experience Starting September 2025 These first two weeks reminded us of why we created this space to begin with. A six-week program offers valuable momentum, but we imagine a six-month experience starting in September 2025 with new and existing Mastermind members will allow deeper growth and connection. Creative businesses evolve slowly, and we want to make space for that. We’d love to welcome you into the circle. Join the Waitlist now! ------ Join the Conversation! We'd love to hear from you! Share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts. If you’ve been craving a creative community or wondering how to take your next step, let this episode remind you that you are not alone. You can start small. You can begin today.
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  • Ep 172: From Brazil to Miami: Carol Pessoa’s Journey of Creativity, Courage, and Craft
    In the world of creative entrepreneurship, few stories inspire as deeply as that of Carol Pessoa, the Brazilian paper artist and visionary behind Scrapeople. In Episode 172 of Paper Talk Podcast, we dive into Carol's transformative journey from her small hometown in Brazil to the bustling creative scene of Miami. Her path is a testament to the power of following your passion, embracing change, and facing fears head-on. Whether you're a seasoned artist or just starting your creative journey, Carol's experience will leave you motivated to take bold steps in your own life. "It’s okay to be scared, but do it scared. That’s how growth happens.” - Carol Pessoa Carol's Creative Journey Carol's story begins in the charming town of Itajá, Brazil, where her love for crafting was nurtured by her mother. Initially pursuing a career in physiotherapy, Carol felt a pull toward creativity that she couldn't ignore. What started as making birthday decorations for her nephews soon blossomed into a full-fledged business. With the support of her family, Carol discovered the endless possibilities of paper art. The pivotal moment came when Carol decided to leave her career in physiotherapy to pursue her passion for paper art full-time. It wasn't an easy decision, but her determination and love for creativity fueled her journey. Today, Carol is not just an artist but also a content creator for Silhouette Brazil, where she produces over seven pieces of content each month. Navigating Change with Courage Moving from Brazil to Miami was both a personal and professional leap for Carol. Adjusting to a new culture, language, and market presented its challenges, and she embraced them with grace and resilience. Carol's mantra, “It’s okay to be scared, but do it scared,” perfectly encapsulates her approach to life. This mindset allowed her to not only adapt but thrive in her new environment. She learned English, expanded her creative business, and continued to inspire others through her art and teaching. Her story is a powerful reminder that growth often lies just beyond our comfort zones. Here's what you'll learn in this episode: Do It Scared - Carol's journey is a masterclass in courage. She reminds us that fear is natural, but it shouldn't hold us back. Facing challenges head-on is where true growth happens. Passion Over Perfection - You don't need to have everything figured out to start. Carol's transition from physiotherapy to paper art shows that following your passion can lead to unexpected and fulfilling opportunities. Celebrate Small Wins - Carol emphasizes the importance of recognizing and celebrating progress, no matter how small. Whether it's completing a new project or speaking on her first English podcast, every win matters. Embrace Change - Moving to a new country, learning a new language, and adapting to a different market were all significant changes for Carol. Instead of resisting, she leaned into these experiences, turning them into opportunities for growth. Create with Purpose - Consistency and authenticity are key to Carol's creative process. Producing content for Silhouette Brazil while staying true to her style has been a cornerstone of her success. The Power of Community and Connection One of the most inspiring aspects of Carol's story is the role of community. From her supportive family in Brazil to the creative connections she's made in Miami, Carol's journey highlights the importance of surrounding yourself with people who uplift and inspire you. Carol Pessoa's journey is a beautiful reminder that creativity knows no boundaries. Whether you're navigating a career change, moving to a new place, or starting a new project, remember: It's okay to be scared. Do it scared anyway. Here's how to connect with Carol Pessoa: on Instagram: @scrappeople, on her website: Scrapeople ------ Join the Conversation! We'd love to hear from you! What’s one thing you’ve done scared that led to unexpected growth? share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Your experiences inspire us just as much as we hope to inspire you. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts.
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  • Ep 171: Our Paper Flower Journeys: Finding Our Why
    Every flower has a root—and so does every artist. In Episode 171 of Paper Talk Podcast, we - Quynh Nguyen, Sara Kim, and Jessie Chui - sat down to reflect on the winding paths that led us to paper flowers. From music studios to courtrooms, finance offices to wedding aisles, our stories are as unique as the blooms we now craft. What binds them together is the quiet but powerful realization that creative joy, purpose, and community can truly transform a life. “Without knowing why, it’s hard to say yes to the right opportunities.” - Jessie Here, we share highlights from that conversation, in the hope that our stories will inspire you to reflect on your own journey and perhaps even find or realign with your own "why." Sara’s Journey: From Violin to Petal Sara Kim, founder of Handmade by Sara Kim, began as a trained violinist. "My creative outlet from my job as a musician was making crafts," she shared. What started as simple paper cards and flowers sold for a dollar each eventually blossomed into a business that caught the attention of Anthropologie, thanks to a single Instagram tag. She emphasized the value of small beginnings, community, and leaning into joy. “It wasn’t until I came back to paper flowers that I found my true why: the simple magic of turning paper into something meaningful.” Jessie’s Journey: From Courtroom to Creation Jessie Chui, of Crafted to Bloom, had a thriving career in law, but a period of personal grief changed her perspective. The passing of her beloved aunt led her to reassess what truly mattered. “I wanted to express myself, to create beauty and hope.” Paper flowers became her therapy, starting with bouquets for her wedding. Over time, her practice evolved into intentional, small-batch artistry that allowed her to prioritize her family and mental well-being. “I couldn’t live by deadlines anymore. I needed my business to align with the values of my life.” Quynh’s Journey: From Excel Sheets to Exhibition Spaces Quynh Nguyen, founder of Pink and Posey, came from a finance and event planning background. Her journey began when a friend asked her to create paper flowers for a wedding, using sheet music and school colors. “At the time, I had never made a paper flower in my life.” That first commission sparked a series of commercial opportunities, and with her husband's encouragement, she leaned into the work full time. “I wanted to build a community because the more people making paper flowers, the more visibility we have—and the more we all thrive.” Her business acumen and deep love for collaboration have shaped not only her art but also projects like the Paper Talk Podcast, her new book, and the Paper to Profits program. Common Threads: Why Your Why Matters Through all our stories, one theme echoes loudest: finding your "why" is the key to building a sustainable, fulfilling creative life. Whether you're starting out, navigating a career shift, or simply craving deeper meaning in your work, we encourage you to reflect on: What lights you up? What kind of life do you want your art to support? Who do you want to impact? And if you don’t know yet? That’s okay. Your why can evolve. As Sara said, “Sometimes your why is simply: I like making beautiful things.” That’s enough to begin. What inspires you most about our paper flower journeys? We’d love to hear your thoughts - share your insights with us on Instagram @papertalkpodcast or join our Facebook community discussions. Stay tuned for more inspiring episodes, and don’t forget to subscribe to Paper Talk wherever you listen to podcasts.
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  • Ep 170: Why Your “Why” Matters: Building a Creative Business with Purpose
    The journey of a creative entrepreneur is rarely a straight line. More often, it's a winding path full of experimentation, burnout, big dreams, and even bigger doubts. That’s why on this episode of Paper Talk, Quynh Nguyen, Jessie Chui, and Sara Kim open up about what it truly takes to thrive, not just survive, as an artist today. At the heart of their discussion is their upcoming 6-week Paper to Profits: The Mastermind program, which runs from May 20 to June 24, 2025. Together, they’re inviting creatives to join a community built on trust, strategy, and transformation. What You’ll Learn in this Episode: Why understanding your personal and professional “why” is the key to success How pricing your art involves more than formulas—it’s about lifestyle design Real talk about using AI (like ChatGPT) to save time without losing your voice Why you need to know your numbers (and your taxes!) How global tariffs could be impacting your costs and pricing A sneak peek at thePaper to Profits: The Mastermind curriculum Why Your “Why” Comes First Jessie kicks off by highlighting a common issue: many creatives stumble into business without pausing to reflect on why they’re doing it. “Most of us just keep going—someone loves what we make, they offer to pay us, and suddenly we’re running a business,” she says. But three years in, we find ourselves questioning everything. The first chapter of Paper to Profits: The Mastermind dives into this very question: What is your why? Is it to inspire? Educate? Find joy in the making? Your why will shape every business decision you make, from what jobs to take to how you grow your audience. Sara’s Story: From Trend-Chasing to Heart-Led Work Sara shares her early business pivots, including chasing trends like wedding accessories, before reconnecting with her true love - paper flowers. “I was doing it just for the money, but it wasn’t me,” she admits. Now, she balances income from paper flowers, digital products, and monetized social media content on her terms. Pricing as a Lifestyle Decision Jessie reframes pricing not as a rigid formula, but as a holistic business decision. "It’s not about what someone will pay. It's about how you want to live,” she says. During the The Mastermind, they guide creatives through building sustainable pricing that supports their revenue goals and lifestyle. Knowing Your Numbers Quynh and Sara both stress the importance of tracking costs - everything from shipping to sales tax. It’s easy to overlook these when starting out, but they add up quickly. As Sara recounts a wholesale mishap that left her barely breaking even, she underscores how essential it is to calculate true margins. “You don’t realize how quickly the small costs eat into your profits.” Why You Can’t Ignore Social Media Sara leads the social media portion of the mastermind, helping participants not only showcase their work but create monetizable content. “You don’t need to go viral to make an impact, but when you do, it’s magic,” she shares. She once had a TikTok video spark thousands of purchases in a single day. AI Tools and Real-Time Efficiency Quynh brings transparency to how the Paper Talk team now leverages AI tools like ChatGPT. From editing videos to generating SEO-friendly content, AI can be a time-saving partner if used wisely. She’ll be teaching how to prompt effectively and keep the authentic voice behind the automation. Tariffs and the Hidden Costs of Creation Jessie and Quynh explain how fluctuating tariffs impact supply costs - from paper to packaging - and why that matters to your pricing strategy. “We need to factor in more than just product cost. There’s shipping, taxes, even the risk of sudden price hikes,” Quynh notes. Community, Not Competition Finally, they emphasize the magic of being in a group where others truly understand your challenges. “We’ve all been there,” Quynh says. “When you hear how others solved a problem, it gives you permission to find your own way too.” Paper to Profits: The Mastermind is limited to just 24 seats and includes: 6 weekly live sessions 250+ page Paper to Profits book with 9 Chapters plus 4 bonuses Worksheets, prompts, and recordings Direct feedback and Q&A opportunities A private, supportive peer group Your Journey Towards a Thriving Creative Business Starts Here With Us. This isn’t just about learning. It’s about building your dream creative life. If you're ready to align your work with your purpose, connect with like-minded artists, and finally gain control of your business strategy, sign up for Paper to Profits: The Mastermind. **Join Paper to Profits: The Masterclass here**
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About Paper Talk

The Evolution of Paper Talk… Our journey began in 2017 when the Paper Talk community took root as a Facebook group, providing a safe haven for paper flower enthusiasts to connect, share knowledge, and find like-minded artists from all corners of the world. As the community flourished, so did our opportunities to expand and collaborate. The establishment of The Paper Florists Collective led to inspiring multi-day workshops in Seattle and Toronto, attracting makers from across the globe. Soon after, our commitment to sharing knowledge grew even stronger, giving rise to a weekly podcast featuring leaders and artists from both within and beyond our community. Alongside this, we introduced online education programs like the Paper to Profits Program and Paper X Talk lecture series, dedicated to nurturing paper flower entrepreneurs. Our continuous growth prompted the natural evolution of our name, moving from The Paper Florists Collective to the unified identity of Paper Talk across all platforms. In 2023, Sara joined us as a new co-host alongside Quynh and Jessie. Throughout these changes, our unwavering mission remains steadfast: to foster creativity, connections, and growth as artists, makers, and entrepreneurs, united by the love for paper flowers. Join us as we continue to share ideas, stories, and inspire a vibrant community of creatives.
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