Before The Bestseller

• BTB119: The Almanack of Naval Ravikant | Eric Jorgensen on Wealth, Growth and Mental Models

  Today, we're joined by Eric Jorgensen, a writer, entrepreneur, and the author of The Almanack of Naval Ravikant. Eric has a unique ability to take complex ideas and turn them into practical insights on business, personal development, and the power of curating valuable knowledge. In this conversation, we explore Eric’s journey—from the ideas that first inspired him to how he evolved into a writer and creator. He shares how powerful concepts like leverage and happiness have shaped both his personal and professional life, and how these ideas continue to guide his business decisions. We also dive into the importance of mental models, the art of being selective with your time and attention, and how Twitter has been a key platform in Eric’s personal and professional growth, despite its ever-changing algorithm. Plus, he teases his exciting new project—The Almanack of Eric Jorgensen, a collection of lessons and insights from his own journey that promises valuable takeaways for anyone looking to grow and learn, offering a fresh perspective on business and life that will leave you with plenty of ideas to think about and apply. Make sure you don’t miss it!Check out Eric’s book, The Almanack of Naval Ravikant, here: https://a.co/d/7OsviuxExplore more with Scribe here: https://scribemedia.com/You can also schedule a consult here: https://scribemedia.com/consult-vpm/Head over to our new website now to discover new content and more: getshelflife.comIf you're interested in connecting further or have any questions, feel free to email me at [email protected]

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• BTB118: Over Half a Million Books Sold: Garrett Gunderson’s Journey to Becoming a Best-Selling Author with Winning Book Launch Strategies and Marketing Tips

  In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows, What Would the Rockefellers Do?, and Money Unmasked. He opens up about what helped him get there, including the importance of building solid relationships with industry pros, using personal connections, and putting together a smart marketing plan. Garrett also talks about the challenges of creating amazing content and how to get the word out so it lasts. Plus, he gives us a behind-the-scenes look at launching multiple books and the lessons he’s picked up along the way.Garrett shares some real-world tips on his book launch strategies, like pre-selling, offering exclusive bonuses, and using word-of-mouth to build buzz. He also talks about the challenge of making it to the New York Times Bestseller list and breaks down the pros and cons of self-publishing versus traditional publishing. Garrett touches on the personal connection he has with his writing and why he values the artistic side of creating a book, while also explaining why he prefers books written by people over those generated by AI. He also shares how both good and bad reviews have influenced his writing and how he approaches his future books. If you’re looking to dive into the world of books or the mix of creativity and business, this episode is packed with practical tips and lessons you won’t want to miss.You can learn more about the book here: https://a.co/d/bf7SAJeYou can visit his website here: garrettgunderson.comDon't forget to follow Garrett on Instagram (@garrettbgunderson) and get an audiobook of Garrett's book Killing Sacred Cows 2Make sure to check out these 2 articles here: https://garrettgunderson.com/when-whole-life-insurance-works-when-it-doesnt/https://garrettgunderson.com/common-life-insurance-mistake-can-cost-legacy/If you're interested in connecting further or have any questions, feel free to email Alex at [email protected] our website here: www.advancedamazonads.com

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• BTB117: Killing Sacred Cows | Garrett Gunderson on Money, Myths, and Mindsets

  In this episode, we sit down with Garrett Gunderson to explore the myths and misconceptions that often hold people back when it comes to money and financial freedom. Garrett, a financial expert and entrepreneur who became a multimillionaire by the age of twenty-six, is the author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity and co-author of Curriculum for Wealth. As the founder of Wealth Factory, Garrett has made it his mission to help people rethink conventional financial advice and take a more personalized approach to building sustainable wealth. Garrett opens up about his personal journey, from his frugal beginnings in a coal-mining family to his evolution in understanding what truly drives financial success. He reflects on his childhood, where a scarcity mindset and frugality influenced his financial beliefs, and how over time, he shifted to a more abundant and productive mindset. Garrett also shares the inspiration behind his book, explaining how the loss of his business partner motivated him to complete the project as a lasting legacy. Killing Sacred Cows challenges nine common financial myths, such as the scarcity mindset and misconceptions about debt, insurance, and financial independence. Throughout the conversation, Garrett highlights the importance of focusing on smart strategies for building wealth, including managing cash flow, making educated investment choices, and addressing the mental blocks that often prevent people from taking action. He also emphasizes the need to rethink financial beliefs and adopt smarter, more abundant financial strategies. The episode delves into the practical steps Garrett believes are crucial for achieving financial freedom, as well as the psychological factors that shape our financial decisions. Garrett introduces the idea of the Cash Cabin, where individuals can confront their money stories and resolve limiting beliefs, offering a unique approach that blends financial education with personal development. Tune in for a thought-provoking discussion that could change the way you think about money and set you on a path to unlocking greater financial possibilities.You can learn more about the book here: https://a.co/d/bf7SAJeYou can visit his website here: garrettgunderson.comDon't forget to follow Garrett on Instagram (@garrettbgunderson) and get an audiobook of Garrett's book Killing Sacred Cows 2.0Make sure to check out these 2 articles here:https://garrettgunderson.com/when-whole-life-insurance-works-when-it-doesnt/https://garrettgunderson.com/common-life-insurance-mistake-can-cost-legacy/If you're interested in connecting further or have any questions, feel free to email Alex at [email protected] our website here: www.advancedamazonads.com

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• BTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. Vrzal

  Today we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that sparks a new idea or something that resonates with your own journey. This way, you'll get a glimpse into the real-life strategies authors are using to market their nonfiction books. These episodes will typically be 15 to 30 minutes—short, but packed with valuable takeaways you’ll want to take note of.For this episode, we’re joined by Dr. Scott J. Vrzal, who brings over 30 years of experience and holds triple certification in Applied Kinesiology. Dr. V teaches nationwide on topics such as headaches, autoimmune conditions, thyroid health, and athletic performance. He is also the author of The Headache Advantage: 7 Pain Patterns as Tools for Total Body Transformation.We dive into strategies for effectively promoting the book, including the importance of giving away free copies and setting specific goals to move thousands of copies. Dr. Vrzal shares ideas for systematizing the marketing process, such as sending promotional boxes to doctors and offering bulk purchases at a discount. Tune in for practical tips on building a successful marketing campaign, increasing book visibility, and generating reviews to ensure long-term success.Learn more about Dr. Vrzal’s book here:  https://a.co/d/j41RlwFIf you're interested in connecting further or have any questions, feel free to email Alex at [email protected] our website here: www.advancedamazonads.com

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• BTB115: Lessons Learned with Brad Stulberg: Marketed 2 Bestselling Books and Over 100,000 Copies Sold

  In this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness. Brad takes us through his journey from a management consultant to a successful writer, sharing the game-changing marketing strategies that helped him sell over 100,000 copies of his books. Whether you're just starting out or looking to take your author career to the next level, Brad reveals actionable tips for building a loyal audience, navigating social media, and maintaining momentum long after your book launch.Brad opens up about the importance of persistence, timing, and shameless self-promotion, while stressing the long-term mindset needed for lasting success. He also shares the "moonshot" strategies that helped him land high-profile media spots—even when his blog had only 100 readers—and how these bold moves led to massive exposure.Plus, Brad offers powerful advice for authors at every stage: From balancing a day job while building your writing career to maintaining flexibility and staying true to your core values as you grow. If you’re looking to unlock the secrets behind successful book marketing and gain insight into what it really takes to make a lasting impact in the literary world, this episode is a must-listen!Learn more about his book here: https://a.co/d/amtJYp0Visit Brad's website here: www.bradstulberg.comIf you're interested in connecting further or have any questions, feel free to email me at [email protected] our website here: www.advancedamazonads.com

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