The Pro Church Tools Show with Brady Shearer
Pro Church Tools

Latest episode
901 episodes
- GET YOUR CHAOS SCORE: https://prochur.ch/3T8zQzz
The more you announce, the less they listen. But every ministry you turn down walks away feeling like their event doesn't matter.
Today, we'll unpack the weekly bulletin - one place where everything gets seen without stealing a second of Sunday.
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Table of Contents:
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0:00 - Intro
3:11 - The 7 Building Blocks
4:30 - Building Block #5: Create the Weekly Bulletin
7:04 - Why Did The "Old" Weekly Bulletin Fail?
10:34 - Setting Up The Digital Bulletin
17:58 - The Reason The Bulletin Works
24:23 - How To Promote The Digital Bulletin
28:21 - Final Thoughts
IMPORTANT LINKS
- Get Your Chaos Score: https://prochur.ch/3T8zQzz
- The 7 Building Blocks PDF: https://prochur.ch/building-blocks
- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
GET IN TOUCH
🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: https://www.instagram.com/bradyshearer/
🎵 TikTok: https://www.tiktok.com/@bradyshearer
🐦 Twitter: https://twitter.com/bradyshearer
ABOUT ME
Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years. - GET YOUR CHAOS SCORE: https://prochur.ch/3TNrMnO
Your biggest event gets under-promoted. A tiny ministry floods the feed - because one passionate leader pushed hard.
Today, we'll unpack the playbooks that answer "how will my event get promoted?" before anyone asks - what channels, what timing, what assets.
=============================
Table of Contents:
=============================
0:00 - Intro
1:27 - The 7 Building Blocks
4:00 - Building Block #4: Supply Promotions Playbooks
7:50 - Step 1 - Take Inventory of Every Channel
14:14 - Step 2 - Define Your Promo Formats
14:44 - Sprinkle Promos
16:43 - Sprint Promos
17:52 - Smuggle Promos
20:38 - Equipping Leaders With the Promotions Playbooks
26:52 - Example Promotional Playbook for Level 1
41:27 - Final Thoughts
IMPORTANT LINKS
- Get Your Chaos Score: https://prochur.ch/3TNrMnO
- The 7 Building Blocks PDF: https://prochur.ch/building-blocks
- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
GET IN TOUCH
🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: https://www.instagram.com/bradyshearer/
🎵 TikTok: https://www.tiktok.com/@bradyshearer
🐦 Twitter: https://twitter.com/bradyshearer
ABOUT ME
Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years. - GET YOUR CHAOS SCORE: https://prochur.ch/4ylExWR
Announce everything, and people tune out. Cut back, and entire ministries vanish.
Today, we'll unpack Building Block #3 - giving every ministry a home so visibility no longer depends on stage time - with real examples from churches already running it.
=============================
Table of Contents:
=============================
0:00 - Intro
6:25 - Building Block #3: Give Each Ministry A Home
9:11 - Real Church Testimony
10:36 - What is a Post Collection?
20:20 - The SEO benefit of Post Collections in an AI-Search world
22:30 - Examples from outside the church world
23:49 - Organizing your communications
25:26 - Alex's Post Collections
27:07 - Small Group Post Collections
29:42 - How this play into The 7 Building Blocks?
31:40 - Why are we doing Free Church Communications Makeovers?
37:04 - Do Post Collections work outside of Nucleus?
38:06 - The Secret Post Collection You'll Love
IMPORTANT LINKS
- Get Your Chaos Score: https://prochur.ch/4ylExWR
- Free Communications Makeover: https://www.makeover.church
- The 7 Building Blocks PDF: https://prochur.ch/building-blocks
- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ
- Life Abundant Post Hub: https://www.lifeabundant.info/posts
- Nucleus Posts Demo: https://life-demo.nucleus.church/posts
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
GET IN TOUCH
🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: https://www.instagram.com/bradyshearer/
🎵 TikTok: https://www.tiktok.com/@bradyshearer
🐦 Twitter: https://twitter.com/bradyshearer
ABOUT ME
Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years. - GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP
More announcements. More stage time. More reminders.
That's how most churches try to get people to listen - but across the audits we've run, the average service crams in 7 announcements and points people to 8.7 different destinations, and the more we say, the less they hear.
Today, we'll install Building Block #2: a six-part publish policy that decides what your church says from stage, where every promo points, and how to move people from awareness to action.
=============================
Table of Contents:
=============================
0:00 - Intro
5:01 - Recap of Building Block #1
5:57 - Building Block #2: Publish Policy
8:24 - Policy Item #1: Awareness Is Not Interest
16:35 - Policy Item #2: Sunday Is Not Your Savior
18:48 - Policy Item #3: The More You Announce, the Less They Listen
25:35 - Policy Item #4: Inspiration Over Information
38:49 - Policy Item #5: One Destination for Every Promo
43:26 - Policy Item #6: Values Dictate Voice
IMPORTANT LINKS
- GET YOUR CHAOS SCORE: https://prochur.ch/4fyiowP
- The 7 Building Blocks PDF: https://prochur.ch/building-blocks
- The Church Communications Masterclass: https://youtu.be/aETNv9BoDzQ
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
GET IN TOUCH
🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: https://www.instagram.com/bradyshearer/
🎵 TikTok: https://www.tiktok.com/@bradyshearer
🐦 Twitter: https://twitter.com/bradyshearer
ABOUT ME
Well hey there! I'm Brady Shearer, the creator and director of Pro Church Tools. I started this channel more than 10 years ago. Today our company is a team of 30+ creatives dedicated to helping your church navigate the biggest communication shift in 500 years. - GET YOUR CHAOS SCORE: https://prochur.ch/4p2CGSk
Sunday announcements drag. Too many events, too much competition for attention, ministries quietly fighting to be heard from the stage. But the problem isn't effort - it's the lack of a system underneath. This is The 7 Building Blocks, our summer blueprint for fixing church communications, and today we start with Block 1: assigning a level to every ministry. We'll break down the four communication levels and audit two real churches to show you exactly what no hierarchy sounds like from the stage.
=============================
Table of Contents:
=============================
0:00 - Intro
0:37 - Why Churches Struggle with Communications
2:46 - The 3 Problems of Church Communications
8:02 - The 7 Building Blocks
9:53 - Building Block #1: Assign Levels To Every Ministry
16:21 - Church Announcement Example #1
35:43 - Church Announcement Example #2
IMPORTANT LINKS
- Get Your Chaos Score (Free 38-Point Diagnostic): https://prochur.ch/4p2CGSk
- The 7 Building Blocks PDF: https://prochur.ch/building-blocks
- The Church Communications Masterclass: https://www.youtube.com/watch?v=aETNv9BoDzQ
THE 167 NEWSLETTER
📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com
GET IN TOUCH
🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com
JOIN THE COMMUNITY
📸 Instagram: https://www.instagram.com/bradyshearer
🎵 TikTok: https://www.tiktok.com/@bradyshearer
🐦 Twitter: https://twitter.com/bradyshearer
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About The Pro Church Tools Show with Brady Shearer
Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.
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- Stations and podcasts to bookmark
- Stream via Wi-Fi or Bluetooth
- Supports Carplay & Android Auto
- Many other app features


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