From Real Estate to Residential Cleaning: Scaling Through Strategic Acquisition with Grin and Rochelle Alan
In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey are joined by Grin and Rochelle Alan — two real estate investors who made a bold pivot into the cleaning industry by acquiring an underperforming cleaning business rather than starting from scratch.You’ll hear how their background in flipping properties gave them a unique lens to identify opportunity in the cleaning space, and how they used creative deal structures, like seller financing and clawback clauses, to mitigate risk during the acquisition process.Grin and Rochelle share how they transitioned from managing rental portfolios to managing two cleaning teams — one for short-term rentals and another for residential clients. Learn how they implemented Profit Cleaners’ systems, streamlined operations, and began scaling with confidence, all while navigating team training, customer retention, and operational handoffs.If you’ve ever considered buying a cleaning business — or want to understand the key steps in scaling one quickly and sustainably — this episode is for you. Listen now!Highlights:(01:17) Transitioning from real estate to cleaning business(04:32) Why buying a business can accelerate success faster than building from zero(06:35) How they selected cleaning as their industry of choice — and what made it scalable(08:57) Operating short-term rental vs. residential cleaning teams efficiently(11:11) Identifying operational inefficiencies in the acquired business(16:03) Financing the acquisition: SBA loans, seller terms, and the power of a clawback clause(22:45) Implementing the Profit Cleaners training and systems post-acquisition(30:09) Transitioning the team to a 3-person cleaning system — and how it improved efficiency(36:36) Using culture, training, and incentives to drive growth and retention(40:32) The importance of complementary strengths in business partnershipsLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
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42:41
Proven Strategies for Entering a New Market
In this episode of The Profit Cleaners podcast, Brandon Schoen and Brandon Condrey share their firsthand experience on expanding into a new market successfully. They break down the essential steps for researching a new location, identifying key opportunities, and building a strong customer base from day one.From leveraging real estate professionals and local networks to implementing strategic marketing initiatives, The Brandons discuss how to position your business for success in a competitive landscape. They also reveal key insights on hiring, local SEO, and customer acquisition to ensure a seamless launch.Whether you're expanding an established business or launching in a brand-new market, this episode is for you. Tune in now!Looking to expand your cleaning business with a proven strategy? Get expert guidance and access to step-by-step frameworks in The Profit Cleaners Mastermind. Visit profitcleaners.com/masterclass to learn more and start scaling your business today.Highlights:(01:10) – The role of realtors and community leaders in market expansion.(02:52) – The competitive advantage of reliability and professionalism.(05:40) – Creative ways to integrate cleaning services into home buying packages.(07:30) – The importance of competitor research in identifying market gaps.(09:50) – Evaluating market potential: Key indicators of a thriving economy.(13:15) – Best practices for hiring and training teams in a new location.(15:30) – How to use review cleans to boost brand credibility and SEO.(18:45) – Local marketing strategies that create strong brand awareness from the start.Links/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
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33:54
You're Invited to Our Live Event: Unlock the Secrets of a 7-Figure Cleaning Business
In this episode of The Profit Cleaners podcast, Brandon Schoen and Brandon Condrey drop some massive news that could 10X your cleaning business in 2025—an exclusive live mastermind event that takes you behind the scenes of their $5 million cleaning empire.The Brandons pull back the curtain on their Albuquerque-based operation, revealing how their systems, AI-powered sales strategies, and industry secrets have helped students double, triple, and even 10X their businesses. Plus, they tackle the importance of networking, overcoming bottlenecks at every stage of growth, and why some cleaning business owners stay stuck for 10+ years while others scale effortlessly.If you’re serious about scaling your business, saving years of trial and error, and maybe even seeing how 70 cleaners manage to show up without losing their minds, this is the episode (and event) for you!Limited spots available! Secure your place at the live event now!Highlights:(01:15) – The power of networking and learning from top industry professionals(02:31) – Breaking through revenue ceilings and scaling beyond common barriers(03:00) – How AI-driven sales and automation are transforming cleaning businesses(04:10) – Exclusive behind-the-scenes insights into a high-performing operation(05:20) – The importance of real-world experience in optimizing business systems(06:52) – Building strategic partnerships and fostering lasting business relationships(08:29) – Why taking action now can save years of trial and error(10:24) – Proven success principles for rapid business growthLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
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13:08
Overcoming Fear to Thrive in a Competitive Market
In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey discuss how to overcome limiting beliefs and leverage an abundance mindset to grow and scale your cleaning business. The Brandons share powerful insights on how to thrive in a competitive market by utilizing modern technology, focusing on customer experience, and differentiating yourself from long-established competitors.Through their own experience of building a multi-seven-figure business in a fragmented market, they demonstrate that you don’t need a massive customer base to achieve success. The episode highlights the benefits of embracing competition, understanding the needs of your target market, and identifying areas where your competitors fall short.You’ll learn how to stand out in your market, attract clients, and use innovative strategies to dominate the cleaning industry, no matter how saturated your area may seem. Tune in now!Highlights:(02:15) Why an abundance mindset is crucial for success in the cleaning industry.(03:10) How to calculate the number of customers needed to reach seven figures in revenue.(06:00) The advantage of competing against established businesses.(08:40) How analyzing competitor reviews can inform your business strategy.(11:30) The benefits of collaborating with competitors and viewing the market as a shared opportunity.(13:00) Why creating a unique value proposition can help you stand out from the competition.(16:10) How leveraging technology can enhance your customer experience and streamline operations.(17:30) The importance of focusing on customer experience to differentiate your business.(19:40) Why focusing on what you do best is key to building a successful business.Links/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
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22:06
Predict Your Revenue and Win the Cleaning Super Bowl
Ever wondered what the Super Bowl and your cleaning business have in common? More than you think!In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey share powerful strategies for business owners to accurately predict sales revenue and build a winning team—using insights from the world of professional sports.Drawing inspiration from NFL coaching tactics, the Brandons discuss how top teams like the Philadelphia Eagles analyze game footage to refine performance. They reveal how cleaning business owners can adopt a similar approach by reviewing sales call recordings to identify opportunities for improvement, boost conversion rates, and achieve sustainable growth.You will learn how to create a sales "playbook," conduct effective role-playing sessions, and develop data-driven dashboards to track key performance indicators (KPIs). With practical advice on managing sales teams, handling customer objections, and setting measurable goals, this episode offers a comprehensive guide to driving predictable business success.Whether you're leading a cleaning company or managing a sales team in any industry, tune in to discover actionable techniques to enhance your business performance and take your revenue forecasting to the next level!Highlights:(01:20) The importance of adopting a Super Bowl-winning mindset to achieve business success.(02:28) How analyzing both your own and competitors' performance can lead to better business strategies.(04:35) Why recording and reviewing sales calls as a team is crucial for improving sales techniques.(05:25) How "inspect what you expect" applies to tracking sales performance and growth.(06:55) The importance of asking open-ended questions to keep sales conversations productive.(07:16) Why reviewing both successful and failed sales calls helps refine sales strategies.(08:50) How practicing difficult customer scenarios prepares teams for real-world challenges.(12:28) The benefits of predicting customer responses and using data to forecast revenue.(13:47) How tracking metrics like call-to-close ratios and conversion rates boosts sales efficiency.(18:42) Why repetition and practice are essential for building a championship sales team.(20:01) How consistent training and sales call reviews lead to predictable business success.Links/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
About Profit Cleaners: Grow Your Cleaning Company and Redefine Profit
Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.
Listen to Profit Cleaners: Grow Your Cleaning Company and Redefine Profit, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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