Door Hanger Marketing: An Effective Tool for Driving Long-Term Growth
What if a simple, low-cost door hanger could generate recurring cleaning clients for months—or even years—after it’s placed?In this episode of the Profit Cleaners Podcast, Brandon Schoen takes you behind the scenes of their Las Cruces, NM market launch, revealing how a strategically managed team, a clear tracking process, and a refined approach transformed an old-school tactic into a consistent lead generator.You’ll hear how lessons from a failed campaign—where hundreds of door hangers ended up in the trash—led to a more accountable, results-driven system, including recruiting motivated college students, offering performance incentives, and requiring photographic proof for every delivery. Blending timeless, in-person marketing with modern tools like WhatsApp, Brandon shows how this approach builds both immediate leads and long-term brand recognition.You’ll also learn how reciprocity turns a free service into loyal customers, how to engage homeowners with concise, friendly scripts, and how to amplify your reach through community partnerships, Chamber of Commerce events, and strategic giveaways.Don’t miss this episode—listen now and discover how to turn a simple door hanger into a powerful client growth tool.Accelerate your growth with proven marketing strategies that connect you directly to your ideal clients. Explore more tested, high-impact tactics for cleaning business success at profitcleaners.com .Highlights:(00:36) — Why traditional marketing strategies remain effective in new markets(02:26) — Learning from a failed campaign to ensure future success(04:25) — Recruiting motivated workers to cover 8,000+ homes(05:45) — A concise, effective door-knocking script for building rapport(07:42) — Incentivizing team members to actively engage with prospects(08:19) — Using WhatsApp for real-time tracking and accountability(08:56) — Leveraging Chamber of Commerce events for community visibility(09:39) — Increasing exposure with strategic giveaways and raffles(10:17) — Applying the principle of reciprocity to grow your client base(11:06) — The importance of consistency, professionalism, and follow-throughLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent
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