Stop Nickel & Diming Your Way to Bankruptcy: The $7K Customer Retention Mistake
Is that $20 fee really worth losing a $7,000 customer?In this episode of the Profit Cleaners Podcast, Brandon Schoen tackles a common mistake that’s quietly costing cleaning business owners thousands—charging customers extra for skipped cleans or changes in service frequency.Sparked by a lively debate in the Profit Cleaners Facebook community, Brandon breaks down why prioritizing short-term profits over long-term relationships can sabotage your brand’s growth. Backed by real data and examples from his own highly successful cleaning business, he shares a better approach: focus on customer lifetime value, build remarkable experiences, and create loyal, long-term clients.In this episode, you’ll learn:Why customer retention matters more than minor service feesHow to calculate and protect lifetime customer value (LTV)The hidden ROI of surprise-and-delight momentsWhen to be flexible, when to set boundaries—and how to do both smartlyHow premium service leads to long-term profitabilityWhether you’re just starting out or looking to scale, this episode will shift your mindset and give you practical tools to build a resilient, customer-first business.Want to learn how top cleaning businesses create lasting customer loyalty? Join thousands of others in the Profit Cleaners Facebook Group or visit profitcleaners.com to access tools, coaching, and strategies for building a high-retention, premium brand.Highlights:(02:26) Why charging extra for skipped cleans might be hurting your business more than helping it(04:45) – Understanding the lifetime value (LTV) of a recurring cleaning customer(07:58) – Handling bad reviews with proactive service (and turning them into 5 stars)(09:59) – What kind of story is your brand telling? Cheap vs. premium experiences(11:48) – Scripts and systems to handle skipped cleans without damaging the relationship(15:00) – Are you making deposits or withdrawals in your customer relationships?(15:23) – Final thoughts: How to build brand loyalty that outlasts your competitionLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
--------
18:01
--------
18:01
The AI Tools You Need to Streamline Competitive Research for Your Cleaning Business
Are you still manually reviewing competitor feedback? You run the risk of falling behind because your biggest competition is leveraging AI to gain market insights in just minutes.In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share a practical and forward-thinking approach to competitive research using artificial intelligence. Recorded live at a recent Profit Cleaners event, this episode introduces two highly effective tools that are transforming how cleaning business owners analyze the market and make data-driven decisions.You’ll discover how to extract and evaluate Google reviews from competing businesses, identify customer sentiment trends, and generate clear, actionable insights without sifting through spreadsheets for hours. The Brandons also discuss how these tools are being used in their own business to track KPIs, visualize growth metrics, and improve team efficiency—all while keeping operations streamlined and focused.This episode is your step-by-step guide to modernizing your market research process and staying ahead of the curve in a rapidly evolving industry. Listen now and start making smarter, faster business decisions with the power of AI!Highlights:(00:51) Why you should read your competitors’ reviews — and how to automate it with AI(04:26) How PhantomLocal converts Google reviews into usable CSV files.(07:51) Leveraging Julius AI to uncover patterns and business insights(09:57) Recognizing what customers love through 5-star review patterns(14:57) Creating review trends and customer sentiment graphs in minutes.(18:22) Automating reporting and KPI analysis for better team visibility(22:18) Staying up to date with AI through curated tools and channels like Skill Leap AI(24:32) Empowering your team with AI tools to increase efficiency and customer satisfactionLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
--------
21:52
--------
21:52
From Zero to $13K: Our Newest Business Launch (The Good, Bad & Ugly)
What does it truly take to launch a new cleaning business location and generate $13,000 in revenue within the first two weeks?In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share an inside look at their recent market expansion into Las Cruces, New Mexico. From initial planning and hiring challenges to strategic marketing and operational execution, they walk through the critical steps, hard-earned lessons, and surprising outcomes of the launch.Gain insight into how:the team secured a physical office to rapidly boost local SEOthey leveraged community partnerships and free cleanings to build brand presencethey handled setbacks such as staffing issues and billing disruptionsWhether you're prepping for your first expansion or scaling your operations to the next level, this episode delivers real-world lessons, practical strategies, and a few well-earned laughs along the way. Listen now!Highlights:(00:05) Why podcasting takes a backseat to building a real business(01:10) The Las Cruces launch goals: 200 bi-weekly customers and a branded car(02:26) Why giving away free cleans is weirdly profitable(03:46) Early hiring mistakes — and how to course-correct quickly(06:41) The Google My Business hack that got them ranked instantly(09:22) Website SEO confusion — and why location-specific pages matter(13:05) Leveraging local partnerships with real estate pros(14:39) How one five-star review can unlock five new clients(17:00) Launch delays, billing issues, and how to stay on track(21:12) How to negotiate favorable commercial lease terms(25:07) Managing a location remotely — and effective(27:06) The 90-day target: Adding 8 bi-weekly clients per week(31:22) Top 3 takeaways: Planning, patience, and relationship-buildingLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
--------
33:00
--------
33:00
From Real Estate to Residential Cleaning: Scaling Through Strategic Acquisition with Grin and Rochelle Alan
In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey are joined by Grin and Rochelle Alan — two real estate investors who made a bold pivot into the cleaning industry by acquiring an underperforming cleaning business rather than starting from scratch.You’ll hear how their background in flipping properties gave them a unique lens to identify opportunity in the cleaning space, and how they used creative deal structures, like seller financing and clawback clauses, to mitigate risk during the acquisition process.Grin and Rochelle share how they transitioned from managing rental portfolios to managing two cleaning teams — one for short-term rentals and another for residential clients. Learn how they implemented Profit Cleaners’ systems, streamlined operations, and began scaling with confidence, all while navigating team training, customer retention, and operational handoffs.If you’ve ever considered buying a cleaning business — or want to understand the key steps in scaling one quickly and sustainably — this episode is for you. Listen now!Highlights:(01:17) Transitioning from real estate to cleaning business(04:32) Why buying a business can accelerate success faster than building from zero(06:35) How they selected cleaning as their industry of choice — and what made it scalable(08:57) Operating short-term rental vs. residential cleaning teams efficiently(11:11) Identifying operational inefficiencies in the acquired business(16:03) Financing the acquisition: SBA loans, seller terms, and the power of a clawback clause(22:45) Implementing the Profit Cleaners training and systems post-acquisition(30:09) Transitioning the team to a 3-person cleaning system — and how it improved efficiency(36:36) Using culture, training, and incentives to drive growth and retention(40:32) The importance of complementary strengths in business partnershipsLinks/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
--------
42:41
--------
42:41
Proven Strategies for Entering a New Market
In this episode of The Profit Cleaners podcast, Brandon Schoen and Brandon Condrey share their firsthand experience on expanding into a new market successfully. They break down the essential steps for researching a new location, identifying key opportunities, and building a strong customer base from day one.From leveraging real estate professionals and local networks to implementing strategic marketing initiatives, The Brandons discuss how to position your business for success in a competitive landscape. They also reveal key insights on hiring, local SEO, and customer acquisition to ensure a seamless launch.Whether you're expanding an established business or launching in a brand-new market, this episode is for you. Tune in now!Looking to expand your cleaning business with a proven strategy? Get expert guidance and access to step-by-step frameworks in The Profit Cleaners Mastermind. Visit profitcleaners.com/masterclass to learn more and start scaling your business today.Highlights:(01:10) – The role of realtors and community leaders in market expansion.(02:52) – The competitive advantage of reliability and professionalism.(05:40) – Creative ways to integrate cleaning services into home buying packages.(07:30) – The importance of competitor research in identifying market gaps.(09:50) – Evaluating market potential: Key indicators of a thriving economy.(13:15) – Best practices for hiring and training teams in a new location.(15:30) – How to use review cleans to boost brand credibility and SEO.(18:45) – Local marketing strategies that create strong brand awareness from the start.Links/Resources Mentioned:Profit Cleaners Website Watch the FREE Masterclass: https://profitcleaners.com/masterclass)Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
About Profit Cleaners: Grow Your Cleaning Company and Redefine Profit
Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.
Listen to Profit Cleaners: Grow Your Cleaning Company and Redefine Profit, Open Book with Anthony Scaramucci and many other podcasts from around the world with the radio.net app
Ireland