In this episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey examine one of the most important business decisions cleaning company owners face: when and how to raise prices. As operating costs continue to increase across the industry, they explain why strategic price adjustments are often necessary to maintain profitability while continuing to deliver exceptional service.
Drawing from their own recent experience, the Brandons discuss implementing multiple price increases within a short period, including how rising fuel costs influenced their pricing strategy. They share the lessons they learned, why most customers responded positively, and how building trust through consistent value makes pricing conversations significantly easier.
They also explore current trends shaping the residential cleaning industry, including growing consumer demand, changing perceptions of professional cleaning services, and why more households now view recurring cleaning as an investment in time savings, mental well-being, and overall quality of life. They also discuss practical ways cleaning businesses can differentiate themselves by emphasizing convenience, efficiency, and customer experience rather than competing solely on price.
Finally, the Brandons provide an update on the evolution of their own pricing philosophy, explaining why they are moving away from competitor-based pricing in favor of a gross margin approach. They discuss the importance of understanding business financials, making data-driven decisions, and continually refining systems to build a more profitable and sustainable cleaning company.
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Highlights:
(00:56) An overview of current cleaning industry trends and why more than half of cleaning businesses have recently increased their prices.
(03:10) How consistently delivering value strengthens customer trust and minimizes cancellations during price adjustments.
(04:26) Key industry statistics on consumer demand, average pricing, and the continued growth of residential cleaning services.
(05:54) How emphasizing speed, convenience, and efficiency can create a competitive advantage beyond price alone.
(09:21) The importance of transparency, value-based messaging, and customer communication when adjusting pricing.
(11:18) An update on the next phase of Profit Cleaners and the transition toward a more strategic pricing model.
(13:01) The value of continuous learning, system improvement, and financial awareness in building a business designed for long-term success.
Links/Resources Mentioned:
Profit Cleaners Website
Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
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