Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

I was on a product page in Chrome the other day and a little prompt dropped down beside the URL bar offering to analyze the reviews for me. Not the store asking. Chrome asking. So I clicked it, expecting a summary of the reviews sitting right there on the page, and that isn't what I got at all. This episode is about what that actually means for your store, and why the reflex most merchants will have (get more five-star reviews) is usually the wrong first move. I walk through the three separate Google systems that get mashed together in everyone's head, then four moves: audit it, trace it, feed it, change it. The one in the middle is the whole point.

💡 KEY TAKEAWAYS

What are the four completely different problems hiding behind one bad AI review summary?

Why does Gemini in Chrome pull information that isn't on your product page?

How can Google have 500 of your reviews and still not connect them to the right product?

Which Google review systems does your review app actually support, and how would you know?

When should you ask for a review on a mattress versus a pair of shorts?

Is it okay to give a customer a discount for leaving a review?

⭐️ Support the amazing sponsors that make this show possible ⭐️
OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

REWIND
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

MENTIONED IN THIS EPISODE

Google's Rich Results Test: https://search.google.com/test/rich-results

Google Merchant Center: https://merchants.google.com

Google Product Ratings basics (50-review minimum, GTIN matching): https://support.google.com/merchants/answer/14620705

Google Product Ratings eligibility and review feed requirements: https://support.google.com/merchants/answer/14549080

Google Store Ratings overview (how country-level ratings are calculated): https://support.google.com/merchants/answer/190657

Shopify Help Centre, manage your Shop product reviews (the 1 to 180 day setting): https://help.shopify.com/en/manual/online-sales-channels/shop/product-reviews/manage

Shopify Help Centre, Shop product review guidelines for merchants: https://help.shopify.com/en/manual/online-sales-channels/shop/product-reviews/merchant-guidelines

StatCounter Global Stats, browser market share: https://gs.statcounter.com/browser-market-share

BrightLocal Local Consumer Review Survey 2026: https://www.brightlocal.com/research/local-consumer-review-survey/

Why do my Shopify subscribers cancel after the first order? Thomas Lalas has analysed real-time data from more than 2,000 ecommerce brands, and he says most lose up to 80% of their customers inside 90 days. The best ones still lose half. He also found the biggest cancellation spike lands on the exact day you rebill, which usually means the customer never knew they were subscribed. He calls it the accidental renewal. If you run a subscription on Shopify, that one is worth sitting with. We got into the math, the fix, and the one stat of his I pushed back on.

So if you're asking yourself "How do I get more repeat customers on Shopify?" or "Why is my Shopify subscription churn so high?", this episode is for you.

💡 KEY TAKE-AWAYS:
- Why the biggest spike in cancellations happens on the exact day you rebill, and what your billing reminder should say instead
- The three numbers in your offer that have to match, and why "too much product" is the top cancellation reason at most brands
- Up to 80% of subscribers are gone within 90 days. The best brands still lose half. What they do differently.
- Why asking someone to claim a discount they were already getting makes them stay longer
- The stat of Thomas's I disagreed with on air, using Bold's own support data
- What to actually put in a free gift, and why branded merch usually gets thrown out

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:
- Retention Economics (the book) on Amazon: https://www.amazon.ca/Retention-Economics-Customers-Escaping-Unlocking/dp/B0FR3T3HC7
- Retention Economics direct from Thomas: https://artecomm.thrivecart.com/retention-economics-hardcover
- Thomas's free weekly newsletter: https://artecomm.co/retentioneconomist
- Thomas Lalas on LinkedIn: https://www.linkedin.com/in/thomaslalas/
- The Art of eComm: https://www.theartofecomm.com/
- Atlas, the P&L simulator that comes free with the book
- Hooked by Nir Eyal, referenced on random rewards

🎁 LISTENER OFFER: The first five people who comment on YouTube, comment on Spotify, or leave a review on Apple Podcasts with one thing they learned from this episode get a free copy of Thomas's book, on me. Email me at jay@shopify1percent.com once you've done it and I'll ship it out.

⭐️ Support our amazing sponsors that make this show possible ⭐️
REWIND
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

I clicked the subscribe option on a coffee brand's Shopify store and found exactly one sentence underneath it. Not a benefit, not a reason to commit, just the legal disclaimer, ending in the words "if permitted." That's the most common subscription setup on Shopify by a mile: somebody installs an app, switches on a 10% discount, and waits for recurring revenue that never shows up. In this episode I walk through the five places on your store where a subscription should be sold and probably isn't, why a credit beats a discount every time, and the fifteen-minute fix you can ship before dinner tonight.

KEY TAKEAWAYS

Why does paid commitment change how much a customer spends with you?

Can anyone actually find the subscription on your Shopify store?

Is 10% off enough, and what should sit alongside it?

What five lines belong under your subscribe button?

Why does a use-it-or-lose-it credit outperform a straight discount?

How do you sell a subscription to someone who already said no?

⭐️ Support our amazing sponsors that make this show possible ⭐️
SATHI
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

How do I recover abandoned carts on Shopify? Ask anyone at a trade show and they'll tell you the answer is AI. My guest built a company doing the exact opposite. Steve Lequerica is the COO of LiveRecover, where real humans text the customers who bail at your checkout. Baymard says just over 70% of carts get abandoned. Steve's agents convert 21% of the conversations they start, roughly triple what a good automated Shopify SMS flow pulls on its best day. One brand recovered $147,000 in a single week. Real people, apparently, still work.

So if you're asking yourself "Do abandoned cart text messages actually work on Shopify?" or "Should I use AI or real humans to recover abandoned carts on Shopify?", this episode is for you!

KEY TAKE-AWAYS:

The legal distinction almost no Shopify merchant knows about: why a real person can text someone who abandoned checkout without opting in, but your automated flow legally cannot

For every 1 customer who redeems a discount code, 3.7 buy without one. So why is everyone still leading with 10% off?

What happened when a shopper asked a competitor's AI agent "are you really a human?" The answer is why this episode is called what it is

The abandoned cart is almost never about price. So what is it actually about?

The brand that rebuilt its entire shipping program into three tiers using nothing but text message transcripts

Why 21% recovery beats the 6% you get from automation, and what's actually happening inside those conversations

The post-purchase play: turning one-time buyers into subscribers with a text from an actual person

What the best brands do differently in their first 30 days (it takes about 10 minutes and a Slack channel)

The black box between TikTok Shop and Shopify that's swallowing your customer phone numbers

🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW:
* LiveRecover: https://www.liverecover.com/
* LiveRecover on the Shopify App Store: https://apps.shopify.com/liverecover
* LiveRecover pricing: https://www.liverecover.com/pricing
* Steve Lequerica on LinkedIn: https://www.linkedin.com/in/steve-lequerica-589b207a/
* Human vs AI SMS, LiveRecover's data breakdown: https://www.liverecover.com/knowledge/human-vs-ai-sms-cart-recovery
* Your Customers Hate Chatbots: https://www.liverecover.com/knowledge/your-customers-hate-chatbots-heres-the-proof
* Baymard Institute cart abandonment research: https://baymard.com/lists/cart-abandonment-rate
* Klaviyo: https://www.klaviyo.com/
* Postscript: https://postscript.io/
* Attentive: https://www.attentive.com/
* SubSummit: https://subsummit.com/
* Bold Commerce: https://boldcommerce.com/

🎁 SPECIAL OFFER FOR LISTENERS:
Steve is giving Shopify1Percent listeners what he's calling "Free Summer." Sign up through this show and you get LiveRecover free through the end of the summer. No charge, no catch. Mention you heard about it here, or reach out to Steve directly.

Support our amazing sponsors that make this show possible 👇
⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

🌟 EPISODE 4 OF OUR 20 PART REPEAT COMMERCE SERIES 🌟
Most Shopify stores run the same reorder strategy: one reminder, 30 days after purchase, sent to everyone identically forever. So the customer who bought one bag of coffee and the customer who bought six both get pinged on day 30, when one is out and the other has five months in the cupboard. In this episode I break down why the second order is the most important order in your entire customer relationship, and why almost nobody works on it. You'll get the four plays that actually earn it, starting with the big one: timing the nudge to each customer's real behaviour instead of a fixed day. Plus how to build it yourself in Shopify Flow (now free on every plan), and a new number to start tracking that most merchants have never measured. This is episode four of the Repeat Commerce series, and it adds two lines to your Repeat Commerce Scorecard.

GET YOUR SCORECARD 
Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/ 

🌟 In the episode I mentioned an exclusive offer for rePete with $10,000 in free reorders. You can access that directly here: https://repete.me/jay 

KEY TAKEAWAYS

Why is the second order the hinge your whole business swings on?

What three things does a static 30-day reorder timer completely ignore?

How do you find your real reorder window and build a trigger around it?

Why can a perfectly timed nudge still fail at the checkout step?

When should you use a discount to win a reorder, and when does it backfire?

How many second orders does your store actually get each month, and how do you find out?

⭐️ Support our amazing sponsors that make this show possible ⭐️
SATHI
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend