Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

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What's the one thing AI can't copy about your Shopify store? Everything else is up for grabs. AI can clone your site in a weekend, rewrite your product pages, and undercut your ads before lunch. Matt Edmundson has built, sold, and failed at 20+ Shopify and eCommerce brands since 1998, generating over £75 million in sales, and he's convinced the only real moat left is you. With 61% of Google searches now ending without a click and ad costs climbing every year, the brands winning on Shopify aren't the ones spending more. They're the ones nobody can be. This one gets tactical fast.

So if you're asking yourself "How do I compete with AI on Shopify?" or "How do I build a Shopify business worth selling?", this episode is for you!

💡 KEY TAKE-AWAYS:

Why the same Shopify business at the exact same revenue can sell for a 3x multiple or a 9x multiple, and the one factor that decides it

The acquisition strategy Matt uses to buy brands without actually paying for them

What happens to your store's value the day you can disappear for three months and nothing breaks

Why "AI slop" product pages are quietly turning your Shopify store beige, and how to spot if yours is one of them

The six channels you need for organic traffic now that Google, YouTube, and social search are all at parity

The llms.txt trick (and the little footer link) Jay's testing to get AI to actually recommend his brand correctly

Why your repeat purchase rate, not your ad spend, is the number that builds a business worth wanting

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

Aurion (Matt's company): https://www.auriondigital.com/

The eCommerce Podcast (Matt's show): https://www.ecommerce-podcast.com/

Matt Edmundson (personal site, STORY-SEO framework, 90-day Instagram challenge): https://www.mattedmundson.com/

Matt on LinkedIn: https://www.linkedin.com/in/mattedmundson/

Vegetology (Matt's vegan supplement brand): https://www.vegetology.com/

Profit First by Mike Michalowicz: https://mikemichalowicz.com/

Naked Nutrition: https://nakednutrition.com/

Descript (transcription and editing): https://www.descript.com/

Aqua Voice (voice dictation): https://withaqua.com/

llms.txt spec (just Google "llms.txt" if the link changes): https://llmstxt.org/

This is episode one of my new Repeat Commerce series, a run of about 20 episodes all about the business of the second order, the third order, and the tenth. I'm starting with the argument the whole series is built on: repeat commerce should be the default way you build a Shopify store, not the thing you get to later. The average new customer now costs merchants around $29 in losses while the average repeat sale makes about $39 in profit, so the second order isn't a bonus, it's the actual business. In this one I break down the three lies that got ecommerce hooked on acquisition, and I walk you through pulling two numbers in your Shopify admin that most merchants have never looked at. Grab those numbers before the next episode, because we're going to spend this series moving them.

KEY TAKEAWAYS

Why does the average new customer now lose you money on the very first order?

What are the three lies that got ecommerce addicted to acquisition?

Is retention really an email problem, or is it a design decision you're skipping?

Why does waiting until you scale to fix repeat make it harder, not easier?

Where do you find your true repeat purchase rate in Shopify (and how is the default number fooling you)?

What counts as a healthy repeat rate for your specific category?

⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY ⭐️

⭐️ Try SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY ⭐️

Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance.

So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you!

💡 KEY TAKE-AWAYS:

Why is "blue" the most useless filter on your entire Shopify store?

How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped

The reason even Nike and Nordstrom can't actually show you every blue product they sell

How some brands are hitting 1.6x bigger carts and 3.5x conversion just by changing the way shoppers pick a color

No black is the same black, and that tiny difference is quietly costing you sales you'll never see

Color isn't a word, it's a three-dimensional data point (and yes, that should change how you think about your catalog)

The only things that belong in your top nav are the ones that lead to money, so why is "shop by color" sitting in everyone's footer?

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

Hoppn (Infinite Color Search): https://hoppn.com/

Infinite Color Search on the Shopify App Store: https://apps.shopify.com/infinite-color-search-by-hoppn

Spyder Surfboards (go try the color wheel live): https://spydersurf.com/

Natalie Martin (shop by color, right in the header): https://nataliemartin.com/

Body Glove: https://www.bodyglove.com/

Bridger Hart on LinkedIn: https://www.linkedin.com/in/bridger-hart-760376178/

Carson Hart on LinkedIn: https://www.linkedin.com/in/carsonhart/ 

🎁 Special offer for listeners: Bridger and Carson are personally running live demos and walkthroughs for brands right now (the actual founders, not a sales bot reading a script). Grab a time at https://hoppn.com/get-started

⭐️ Brought to you by SATHI, the best affiliate platform built for Shopify brands. Listeners get early access at MySATHI.io  20% off with code: JAY ⭐️

Shopify just shipped its Spring '26 Edition with over 150 updates, and most of them won't touch your store this quarter. So I read every one, clicked into the help docs behind the marketing, and pulled the 11 I'd actually turn on if this were my business. The idea running through almost all of them is that there's now a fourth place your customers buy, inside AI chats like ChatGPT, Copilot, Perplexity, and the Shop app, and those assistants read your product data, not your beautiful homepage. I cover what each feature does, who should care, and the exact next step, then hand you the single 1% job to do tonight.

KEY TAKEAWAYS

Is your product data actually set up to show up when someone shops inside ChatGPT or the Shop app?

Could Campaign Autopilot run ads next to your existing setup, for the price of the ad spend alone?

What can Sidekick do now that it works inside your other apps and not just Shopify?

Are you still publishing theme changes live at midnight when Rollouts can schedule and A/B test them?

If wholesale buyers reorder about four times more often, why is B2B still switched off in your admin?

What's the one product description you should rewrite before you touch anything else?

CHAPTERS

0:00 The fourth place your customers are buying
2:30 Feature 1 — Shopify Catalog + Agentic Home
8:00 Feature 2 — Campaign Autopilot, free on paid plans
11:45 Feature 3 — Sidekick now works inside your apps
17:15 Feature 4 — Analytics upgrades: Insights and annotations
21:15 Feature 5 — Rollouts: schedule and A/B test your theme
25:15 Feature 6 — Run your store from Claude, ChatGPT, or Perplexity
30:00 Feature 7 — B2B comes to Basic, Grow, and Advanced
35:00 Feature 8 — Shopify Markets and Managed Markets
39:15 Feature 9 — Multi-entity selling on Shopify Plus
41:30 Feature 10 — POS v11 and the unified cart
45:15 Feature 11 — Smarter discovery in the Shop app
48:15 Three honorable mentions
50:30 Your 1% job for tonight

⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY

The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them.

In this episode, three people who've watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world's largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture.

EXCLUSIVE OFFER mentioned in the webinar is available here: https://repete.me/obvi 

WE DISCUSSED: 

The 80/20 of repeat revenue. Why about 20% of your repeat customers subscribe and the rest reorder on their own with nothing managing them, plus the exact Shopify Sidekick query to find your number in two minutes.

"Subscription fatigue" is misunderstood. Fewer than 20% of cancellations happen because someone stopped wanting the product. They cancel the commitment, not the demand. (And the stat that lands hard: consumers underestimate their subscription spend by about $133 a month, roughly 2.5x.)

The Netflix effect. Paul on how a single $1 price hike pushes customers to audit and cancel everything, and why he left Chewy despite loving autoship.

Jobs to be done, applied to retention. The job (replenishment) never changed. The tool has to evolve. The map versus GPS reframe that makes predicted commerce click.

Why "optional" beats "committed." The counterintuitive relationship analogy: when there's no breakup, customers actually stay longer.

What an AI reorder agent actually does. How rePete learns each customer's pace and nudges them at the right time, message, and channel for a one-click reorder. The intelligence layer behind every channel, not just another email or SMS tool.

ABOUT THE GUESTS

Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks.
LinkedIn: https://www.linkedin.com/in/ronak06/

Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world's largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman's Box) and is one of the most connected voices in the subscription industry.
LinkedIn: https://www.linkedin.com/in/paulcchambers/

Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete.

 

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