Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

How do I get more customers to subscribe on Shopify? Jordan Narducci, founder and CEO of DTCPG, says start with the discounts you're already giving away. The Absorption Company was stacking a bundle discount with a subscribe discount and telling shoppers it was 10% off. Their best product didn't even have a subscribe option. Jordan says fixing what was already there pushed opt-in above 50%. All told, the brand went from 18% to 73% in about six months. His audit sparked it, but he's quick to add he can't take full credit. Their team's execution did a lot of it.

So if you're asking yourself "what's a good subscription opt-in rate for a Shopify store?" or "how do I stop subscribers from canceling after the second box?", this episode is for you. Same goes if your subscribe and save is still a flat 10% you set and forgot. Jordan says those are his favorite brands to work with, because there's so much opportunity.

💡 KEY TAKE-AWAYS:

The opt-in rate Jordan says means you've got a real problem, and the one product page setting he says can add up to 10 percentage points by itself.

Why the welcome discount sitting in your email pop-up only reaches about 5% of shoppers, and what a Chewy executive told the Momentous team to do with it instead.

What Jordan calls usage to frequency alignment, and why upselling a subscriber to a two-pack on a monthly cadence sets them up to cancel.

Why Jordan says he's never seen quarterly subscriptions fail, and how his subscribe more, save more ladder can lift AOV without dragging down take rate.

Why I think the first three months of a subscription work like a $50 bottle of wine, and what Fatty15 tells its customers to expect month by month.

Why a skip isn't always a save, and why Jordan tests $20 off against 20% off once an order passes $100.

⭐️ Support the amazing partners who make this possible 👇
🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There are no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS with code JAY30: https://www.shopify1percent.com/omnisend/

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

DTCPG: https://www.dtcpg.co/

DTCPG case studies (The Absorption Company and GHOST results): https://www.dtcpg.co/case-studies

Jordan Narducci on LinkedIn: https://www.linkedin.com/in/jordan-narducci/

Jordan Narducci on X: https://x.com/TheLTVGuy

DTCPG on LinkedIn: https://www.linkedin.com/company/dtcpg/

The Absorption Company: https://www.absorbmore.com/

GHOST: https://www.ghostlifestyle.com/

Momentous: https://www.livemomentous.com/

Chewy: https://www.chewy.com/

MOSH: https://moshlife.com/

Fatty15: https://fatty15.com/

More from Jordan, including his bio and where to find him: https://www.shopify1percent.com/guests/jordan-narducci/

PDF to go with this episode: https://www.shopify1percent.com/downloads/tip-of-the-spear/ 

If you push your flat hand against  piece of wood, nothing goes in. But put that same amount of push behind a perfectly sharp point, and it cuts right through. Same amount of work, different focus.

We're all working hard. Most Shopify businesses won't lose because of lack of effort. They'll lose because the effort wasn't focused, or it was focused in the wrong direction. 

I was a competitive archer most of my life, even winning a few national championships. There's a lot you can learn from how an arrow works that will help you grow your Shopify business! 

Grab the free Spear Map, put the tip of the spear on next week's calendar, and make your Shopify business 1% better.

💡 BIG IDEAS & TAKE-AWAYS:

What did a woman with 9 cats teach Procter & Gamble about what customers are really buying?

How can AI read every review and support ticket you've ever received and tell you why people actually buy from your Shopify store?

Which of the 6 common Shopify bottlenecks is holding your store back right now?

Why are the sharpest Shopify stores building a team of AI agents with one job each?

What's the archery number that tells you if your week is tail-heavy, and how much of your time needs to sit at the tip to fix it?

🛠️ RESOURCES & LINKS:
I mentioned the Spear Map on the show. It's a free one-page worksheet that walks you through your point, your edges, what comes off your plate, and the FOC math for your week. You'll find it on this episode's page at: https://www.shopify1percent.com/downloads/tip-of-the-spear/ 

The prompt for finding your point: export your reviews and support tickets, remove customer names and emails, upload them to ChatGPT or Claude, and paste this:

"Read every one of these. Ignore generic phrases like 'I love it' and 'great quality.' What do customers say they count on us for, in their own words? Give me the top 5 themes, how often they show up, and 3 real quotes for each."

Your week's FOC (front of centre): take the share of your hours spent on your point and edges, and subtract 50. Half and half is dead centre. 62% of your week is 12% FOC. 70% is 20%, which archers call extreme.

 

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

 
Here are a few of the links and resources mentioned on the show:

Shopify, connecting your store to AI tools (ChatGPT, Claude, Grok): https://help.shopify.com/en/manual/apps/connecting-ai-tools

Grok Bot by xAI: https://x.ai/bot

ChatGPT: https://chatgpt.com

Claude: https://claude.ai

Harvard Business Review, "Make Time for the Work That Matters" (Birkinshaw and Cohen, 2013): https://hbr.org/2013/09/make-time-for-the-work-that-matters

Gloria Mark, Attention Span: https://gloriamark.com/

Alex Hormozi with Ryan Daniel Moran on Capitalism.com, "the offer is the tip of the spear" (transcript): https://www.capitalism.com/wp-content/uploads/2021/07/Alex-Hormozi-How-To-Make-Offers-So-Good-People-Feel-Stupid-Saying-No-Transcript.pdf

Charles Duhigg, The Power of Habit (the Febreze story): https://charlesduhigg.com/the-power-of-habit/

Gary Keller and Jay Papasan, The ONE Thing: https://www.the1thing.com/

Eliyahu Goldratt, The Goal: https://en.wikipedia.org/wiki/The_Goal_(novel)

Jim Collins, the "stop doing" list: https://jimcollins.com/article_topics/articles/best-new-years.html

Peter Drucker, "Managing for Business Effectiveness" (HBR, 1963): https://hbr.org/1963/05/managing-for-business-effectiveness

Dan Martell, Buy Back Your Time: https://www.buybackyourtime.com/

Dr. Ed Ashby's arrow FOC research: https://cpw.state.co.us/Documents/Hunting/EHU/UpdatePrologue-UnderstandingFOC.pdf

Steve Jobs at WWDC 1997, "focusing is about saying no": https://allaboutstevejobs.com/videos/misc/wwdc_1997_closing_chat

Bold Commerce: https://boldcommerce.com

How do I find influencers for my Shopify store? Yash Chavan says start with the people who already bought from you. One Australian brand ran his Sherlock agent on its orders and found a customer with 2.5 million Instagram followers. She’d ordered 11 times in a year, and they had no idea. Yash, the founder and CEO of SATHI and SARAL, thinks Shopify brands should track an influencer list the way they track an email list. Every brand knows its email list size. Ask me how many influencers we have and I’d be guessing.

So if you’re asking yourself “how do I find influencers who already buy from my Shopify store?” or “what commission should I pay creators in my affiliate program?”, this episode is for you. Same goes if you’ve ever found out a celebrity was wearing your product because you happened to be scrolling at the right moment.

💡 KEY TAKE-AWAYS:

How Yash turns “awareness” into a number he calls PPD, posts per day, and the simple math to measure yours.

Why 100 creators with 5,000 followers can beat one creator with 5 million, and how to find the first dozen for your creator army without scrolling TikTok all night.

The VIP move I’d make the day an influencer orders from you (Yash calls it seven-star support), long before anyone mentions an affiliate program.

How to find creators who actually want affiliate deals, so you’re not stuck when they ask for a big cheque upfront.

Why Yash says to pay some creators 5% of the revenue their ads drive, and the CPA drop he actually sees on partnership ads (lower than Meta’s number, still worth having).

The commission range Yash says works, and why a $15 lipstick and a chair shouldn’t share an attribution window.

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

SATHI: https://www.mysathi.io

SATHI Sherlock: https://www.mysathi.io/feature/sherlock

SATHI Match: https://www.mysathi.io/feature/match

SATHI Inner Circle setup guide: https://help.mysathi.io/en/articles/35-how-to-set-up-inner-circle

SARAL: https://www.getsaral.com

Yash’s first Shopify1Percent episode: https://www.shopify1percent.com/sathi/

Episode 91, building a creator and affiliate pipeline: https://www.shopify1percent.com/build-the-ultimate-affiliate-creator-pipeline-for-your-shopify-store/

CreatorIQ State of Creator Marketing report: https://www.businesswire.com/news/home/20251001030782/en/Creator-Marketing-Enters-the-Era-of-Efficacy-Brands-Demand-Scalable-ROI-as-Creator-Budgets-Surge-171-CreatorIQ-Report-Finds

Meta’s partnership ads research, as reported by PPC Land: https://ppc.land/meta-says-partnership-ads-cut-incremental-purchase-costs-45-in-emea-tests/

Yash’s offer for listeners: join the waitlist at https://www.mysathi.io with code JAY to jump the line and get a longer trial. And if you install SATHI, Omnisend or Rewind, email AirPods@Shopify1Percent.com to be in the running for a pair of AirPods 5. I give a pair away every month to a listener using one of the show’s partners.

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

This is a special one: the full recording of our live webinar with Dan Laframboise from Rewind, in the feed now because the clock matters. Black Friday really starts November 1, when your store goes into a change freeze. Shopify backs up its platform, not your store’s data, and there’s no undo button. Dan deletes products live, brings them back, and walks through the 10-question Store Resilience Scorecard. Listen before your freeze.

Download the Resilience Scorecard PDF to go along with this episode here: https://www.shopify1percent.com/downloads/resillience-scorecard/

💡 KEY TAKE-AWAYS:

Does Shopify actually back up your store? We asked the live audience, and the real answer surprises a lot of merchants

Why a CSV export isn’t a backup (and what that means for your product photos)

Who’s most likely to break your Shopify store before Black Friday? Rewind says human error is behind 85% of data loss

Dan deletes a product on a live stream and brings it back in seconds, then wipes all 39 and runs a bulk restore

Should you restore one item or roll the whole store back to a date? When you’d use each, and how far back your versions go

How 11,000 mistakenly edited products came back in 30 minutes

The 10-question Store Resilience Scorecard, from bulk pricing apps and CSV imports to AI tools, and what your score out of 10 says about your risk

How a staging store with one-way sync (up to 10 stores) lets you test changes before they touch your live store

Monitoring that runs your key flows up to checkout every 24 hours, or whenever your theme changes

Why Black Friday really starts November 1, and what your change freeze should lock down

Is it too late to add a backup app this close to Black Friday? Dan explains why it isn’t

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

Full webinar replay on YouTube (the live demos are easier to see than hear): https://youtu.be/pP__VDE8irg

Store Resilience Scorecard and What to Do Next (free two-page PDF): https://www.shopify1percent.com/downloads/resillience-scorecard/

Rewind (backup, restore and undo for Shopify): https://www.shopify1percent.com/rewind/

Shopify1Percent: https://www.shopify1percent.com

🎁 Listener offer: Rewind’s free trial is normally 7 days. Shopify1Percent listeners get 30 days free at https://www.shopify1percent.com/rewind/. A backup app doesn’t change anything in your store, so it’s safe to add even this close to Black Friday.

Download the PDF to go with this episode here: https://www.shopify1percent.com/downloads/black-friday-segment-plan/ 

Most Shopify stores send the same Black Friday email to the customer who bought an hour ago and the subscriber who hasn't opened anything since spring. In this episode I walk through the 3 questions that sort your list into 5 audiences, what each one should get, and when to stop emailing them. We follow a made-up coffee store and a customer named Dana through the whole sale, then build every segment in Shopify and Omnisend, including the one setting that sends "Still thinking about it?" to people who already bought.

KEY TAKEAWAYS
• Which 3 questions sort your whole email list before Black Friday, and why does the order matter?
• Why should someone who bought 2 hours ago drop out of every promo, and what do they get instead?
• Why keep one public offer for every audience, even your best customers?
• Which automatic resend setting can email buyers by mistake during a sale?
• Who's the sixth group, and how can emailing them hurt every other inbox?
• What single number tells you if your Black Friday emails worked?

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

CHAPTERS
0:00 The purchase the next email ignored
0:51 5 audiences, 3 questions and a sixth group
2:08 Why split your list this Black Friday
4:20 The 3 questions that sort your list
7:20 Audience 1: Engaged subscribers who haven't bought
8:41 Audience 2: First-time customers
9:50 Audience 3: Loyal customers and early access
11:11 Audience 4: Lapsed customers
12:28 Audience 5: People who bought during the sale
13:37 Same offer, 5 different first lines
15:55 Following Dana through Black Friday weekend
18:06 The 3 tests every follow-up has to pass
20:38 Building the segments in Shopify for free
21:39 Building the 5 audiences in Omnisend
24:31 Where the 11:00 email came from
27:29 Stopping the Saturday pile-up
28:10 Countdown timers and send time optimization
29:12 The sixth group that gets nothing
32:40 Do this today
33:37 How to know if it worked
34:25 Recap