Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

• Former Shopify Employee is Disrupting Preorders: Why Full Price Up Front is Killing Your Sales w/ Diana Birsan Co-Founder @ Downpay

  What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you. Key Take-aways Partial payments build trust and increase conversions, especially for high-ticket, made-to-order products. Merchants using Downpay have seen up to a 47% increase in conversion rates. Buy Now Pay Later (BNPL) solutions like Klarna or Afterpay can cost merchants 6–10% of every sale and often aren’t ideal for custom or delayed delivery products. Downpay integrates natively with Shopify’s checkout — no duplicate orders, no analytics mess. Storing cards on file and setting custom charge triggers (on delivery, fulfillment, or X days later) gives merchants control. Offering deposits can tap into buyer psychology, including the powerful “sunk cost fallacy” to reduce cancellations. Downpay is especially effective for furniture, jewelry, saunas, motorcycles, and even events or workshops. It can be installed and launched within minutes, with no disruption to your current checkout flow. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Diana Birsan on LinkedIn: https://www.linkedin.com/in/dianabirsan/ Downpay: https://shopify.pxf.io/mO1RND Flair Delivery Scheduler: https://www.getflair.io Shopify Flow: https://bit.ly/shopify-flow Shopify Plus Info: https://shopify.pxf.io/YR0WNe Bold Commerce Apps: https://www.boldcommerce.com/shopify Special Offer: Try Downpay with a 14-day free trial. Plans start at just $9.99/month with low transaction fees. Custom pricing available for merchants doing over $100K/month.

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• 🏆 SHOPIFY 1% WINS: What Actually WILL Kill Your Business

  Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be either. Key Take-aways 🧠 Your business is a reflection of your habits When your health and mindset suffer, so does your creativity, motivation, and decision-making. 💪 The four pillars of personal performance Exercise, sleep, nutrition, and mindfulness—when one falls, they all do. ⏳ Create space for thinking Your best ideas won’t come from your inbox. They’ll come when you’re walking the dog or in the shower. 📉 Burnout is a silent killer More businesses fail because the founder checks out—not because the strategy was bad. ⚡ Flow state is your secret weapon You can’t get into flow without a solid foundation. But once you’re in, it’s a superpower.   🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

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• 🏆 SHOPIFY 1% WINS: The One Call That Doubled Our Customer Lifetime Value

  What if one simple phone call could double your Shopify customer lifetime value? In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human touch could be your biggest Shopify retention hack. Key Take-aways 📞 A single phone call post-purchase can double activation rates 💬 Human interaction builds trust, boosts LTV, and increases review rates 🔥 Don’t call them customers until they buy twice — treat them like leads until then 📦 Set up simple filters in your Shopify dashboard to track who to call 🎯 Even a bad support call can drive higher retention than no call at all 🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

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• 🏆 SHOPIFY 1% WINS: "What Would it Look Like if it Were Easy?"

  In this episode, I unpack two deceptively simple questions that could radically change how you approach your Shopify business: “What would this look like if it were easy?” and “What should go on your do-not-do list?” Most entrepreneurs waste 80% of their time on tasks that barely move the needle. Let’s flip that. If you’re aiming to grow faster and work smarter, this one’s for you. Key Take-aways: 💡 Ask better questions, get better results. The right question can unlock simpler, smarter paths in your business. 📉 Cut the noise. Most Shopify merchants are drowning in to-dos that don’t grow revenue. Time to trim. 🚫 Create a “Do Not Do” list. Seriously. Some things just need to be deleted, not delegated. 🤖 Leverage tools & AI. Easy often means automated – use tech to make your workflow lighter. 📈 Focus on needle-movers. 95% of your results likely come from 5% of your actions. Prioritize like a pro.   🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Smart Passive Income Podcast by Pat Flynn: https://www.shopify1percent.com/

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• 🏆 SHOPIFY 1% WINS: The One Thing the Best Subscription Brands Do Different.

  Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—they’re doing all three. And it’s working. Big time. Key Take-aways ☕ Replenishment isn’t enough: If your subscription is just product delivery, you’re replaceable 📦 Top brands mix models: The best combine replenishment, curation, and access to drive LTV 💰 Subscription fatigue is real: Your customers will churn unless there's more value than just the product 🎯 Access wins loyalty: VIP perks, exclusive content, or founder calls keep subscribers hooked 📊 It’s not theory—it’s data: Top-performing Shopify brands are using this blended model already 🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Bold Commerce: https://boldcommerce.com Shopify1Percent Podcast: https://www.shopify1percent.com

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