Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

I clicked the subscribe option on a coffee brand's Shopify store and found exactly one sentence underneath it. Not a benefit, not a reason to commit, just the legal disclaimer, ending in the words "if permitted." That's the most common subscription setup on Shopify by a mile: somebody installs an app, switches on a 10% discount, and waits for recurring revenue that never shows up. In this episode I walk through the five places on your store where a subscription should be sold and probably isn't, why a credit beats a discount every time, and the fifteen-minute fix you can ship before dinner tonight.

KEY TAKEAWAYS

Why does paid commitment change how much a customer spends with you?

Can anyone actually find the subscription on your Shopify store?

Is 10% off enough, and what should sit alongside it?

What five lines belong under your subscribe button?

Why does a use-it-or-lose-it credit outperform a straight discount?

How do you sell a subscription to someone who already said no?

⭐️ Support our amazing sponsors that make this show possible ⭐️
SATHI
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

How do I recover abandoned carts on Shopify? Ask anyone at a trade show and they'll tell you the answer is AI. My guest built a company doing the exact opposite. Steve Lequerica is the COO of LiveRecover, where real humans text the customers who bail at your checkout. Baymard says just over 70% of carts get abandoned. Steve's agents convert 21% of the conversations they start, roughly triple what a good automated Shopify SMS flow pulls on its best day. One brand recovered $147,000 in a single week. Real people, apparently, still work.

So if you're asking yourself "Do abandoned cart text messages actually work on Shopify?" or "Should I use AI or real humans to recover abandoned carts on Shopify?", this episode is for you!

KEY TAKE-AWAYS:

The legal distinction almost no Shopify merchant knows about: why a real person can text someone who abandoned checkout without opting in, but your automated flow legally cannot

For every 1 customer who redeems a discount code, 3.7 buy without one. So why is everyone still leading with 10% off?

What happened when a shopper asked a competitor's AI agent "are you really a human?" The answer is why this episode is called what it is

The abandoned cart is almost never about price. So what is it actually about?

The brand that rebuilt its entire shipping program into three tiers using nothing but text message transcripts

Why 21% recovery beats the 6% you get from automation, and what's actually happening inside those conversations

The post-purchase play: turning one-time buyers into subscribers with a text from an actual person

What the best brands do differently in their first 30 days (it takes about 10 minutes and a Slack channel)

The black box between TikTok Shop and Shopify that's swallowing your customer phone numbers

🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW:
* LiveRecover: https://www.liverecover.com/
* LiveRecover on the Shopify App Store: https://apps.shopify.com/liverecover
* LiveRecover pricing: https://www.liverecover.com/pricing
* Steve Lequerica on LinkedIn: https://www.linkedin.com/in/steve-lequerica-589b207a/
* Human vs AI SMS, LiveRecover's data breakdown: https://www.liverecover.com/knowledge/human-vs-ai-sms-cart-recovery
* Your Customers Hate Chatbots: https://www.liverecover.com/knowledge/your-customers-hate-chatbots-heres-the-proof
* Baymard Institute cart abandonment research: https://baymard.com/lists/cart-abandonment-rate
* Klaviyo: https://www.klaviyo.com/
* Postscript: https://postscript.io/
* Attentive: https://www.attentive.com/
* SubSummit: https://subsummit.com/
* Bold Commerce: https://boldcommerce.com/

🎁 SPECIAL OFFER FOR LISTENERS:
Steve is giving Shopify1Percent listeners what he's calling "Free Summer." Sign up through this show and you get LiveRecover free through the end of the summer. No charge, no catch. Mention you heard about it here, or reach out to Steve directly.

Support our amazing sponsors that make this show possible 👇
⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

🌟 EPISODE 4 OF OUR 20 PART REPEAT COMMERCE SERIES 🌟
Most Shopify stores run the same reorder strategy: one reminder, 30 days after purchase, sent to everyone identically forever. So the customer who bought one bag of coffee and the customer who bought six both get pinged on day 30, when one is out and the other has five months in the cupboard. In this episode I break down why the second order is the most important order in your entire customer relationship, and why almost nobody works on it. You'll get the four plays that actually earn it, starting with the big one: timing the nudge to each customer's real behaviour instead of a fixed day. Plus how to build it yourself in Shopify Flow (now free on every plan), and a new number to start tracking that most merchants have never measured. This is episode four of the Repeat Commerce series, and it adds two lines to your Repeat Commerce Scorecard.

GET YOUR SCORECARD 
Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/ 

🌟 In the episode I mentioned an exclusive offer for rePete with $10,000 in free reorders. You can access that directly here: https://repete.me/jay 

KEY TAKEAWAYS

Why is the second order the hinge your whole business swings on?

What three things does a static 30-day reorder timer completely ignore?

How do you find your real reorder window and build a trigger around it?

Why can a perfectly timed nudge still fail at the checkout step?

When should you use a discount to win a reorder, and when does it backfire?

How many second orders does your store actually get each month, and how do you find out?

⭐️ Support our amazing sponsors that make this show possible ⭐️
SATHI
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

Your Shopify dashboard says forty percent of your customers come back, but that number is quietly answering a different question than the one you think you asked. In this episode I pull apart the three behaviours Shopify blends into one returning customer rate, and I show you how to build the honest number underneath it: your elective second-purchase rate, the share of customers who chose to come back without a subscription doing the work. We build a proper cohort on the whiteboard where a proud 40% becomes a 25% that tells the truth, I show you how to pull yours with Sidekick in about ten minutes, and I give you a simple four-profile grid to know exactly what to do next. This is episode three of the Repeat Commerce series, and it adds two more lines to your Repeat Commerce Scorecard.

GET YOUR SCORECARD 
Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/ 

KEY TAKEAWAYS

Why isn't revenue or ROAS enough to tell you if your store is actually healthy?

Is Shopify's returning customer rate wrong, or is it just answering a different question?

How do subscriptions quietly inflate your repeat rate and hide a leak?

How do you build a proper cohort to find your true elective second-purchase rate?

What's the fastest way to pull this number using Sidekick on any Shopify plan?

Which of the four repeat-commerce profiles is your store, and what should you do about it?

⭐️ Support our amazing sponsors that make this show possible ⭐️
SATHI
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

Episode two of the Repeat Commerce series, and this is the one where retention stops being a vibe and becomes a dollar amount. Last episode you pulled two numbers from your Shopify admin; today those numbers earn their keep. I build a fictional coffee brand on the whiteboard and run the experiment everyone quotes but nobody calculates: what a five point lift in repeat purchase rate is actually worth, and what buying that exact same growth through ads would cost instead. Same top line, opposite sign. Plus, your sticky note from episode one officially graduates into the Repeat Commerce Scorecard, a running retention audit of your own store that we'll add to every episode. It's a free download so you can follow along for the rest of the series.

GET YOUR SCORECARD - https://www.shopify1percent.com/downloads/repeat-scorecard/ 
Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store! 

 

KEY TAKEAWAYS

What did the famous "5% retention = 25 to 95% more profit" stat actually study, and does it apply to Shopify stores?

What's the difference between a five percent lift and a five percentage point lift (and why do merchants mix them up)?

How do you calculate what a five point repeat rate improvement is worth to your store in ninety seconds?

Why can two strategies produce identical revenue and do opposite things to your bank account?

What does investing in retention actually look like beyond sending more newsletters?

What's the Repeat Commerce Scorecard, and how do you start yours today?

⭐️ Support our amazing sponsors that make this show possible ⭐️
SATHI
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend