Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

• 10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast

  ⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️   Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales. The good news is, all of them are easy to fix!  This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes." 🔑 Key Take-aways 🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this crucial touchpoint that takes just 60 seconds to improve. 🔄 Subscriptions Aren't Enough - 92% of subscribers want more than just regular deliveries. Convert "subscribers" to "members" with exclusive pricing, early access, and partner benefits. 📋 Optimize Your Main Menu - Everything in your main menu should lead to money. Include trending items and sales collections to drive conversions. 🎯 Understand the Job of Your Website - Your site isn't just for selling; it's for building relationships, gathering customer data, and telling your brand story. 🥇 Focus on Your Top 1% of Customers - Your best customers can generate up to 40% of revenue. Find your true fans and build for them instead of worrying about those who leave. 📝 Create Compelling Product Pages - Treat product pages like landing pages with action shots, annotated photos, rich descriptions, and social proof. 🧠 Develop Authentic Brand Content - As AI-generated content becomes ubiquitous, authentic storytelling becomes more valuable for building trust. 💰 Get Off the Paid Ad Nipple - Diversify beyond increasingly expensive ads by focusing on owned channels like email, SMS, SEO, and blogs. 👥 Power Up Your Referral Program - Creating exclusive, limited, high-value referral opportunities can drive exponential growth through viral sharing. 🌎 Don't Ignore International Markets - Shopify Markets makes it easier than ever to expand beyond your home market for significant growth opportunities. Resources & Links Mentioned in the Show Master & Dynamic: https://www.masterdynamic.com/ Timbuk2: https://www.timbuk2.com/ Harney & Sons Tea: https://www.harney.com/ Tactical Baby Gear: https://tacticalbabygear.com/ Shopify Markets: https://www.shopify.com/markets Bold Commerce Apps: https://boldcommerce.com/ Jobs To Be Done Framework: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done BIG THANKS TO OUR SPONSORS Omnisend - The only email & SMS tool I use for the Shopify stores I manage. Create powerful, personalized email and SMS automations and campaigns that turn casual visitors in to relationships, and long-term REPEAT shoppers 🙌 Try Omnisend for free here: shopify1percent.com/omnisend    Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

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• Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)

  🎁 Special Offer for Listeners at the bottom 👇 Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today! 🎯 Key Takeaways ✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈 🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️ 🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡 🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑 🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰 📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲 ⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳ 📌 Resources & Links Mentioned in the Show Abra Promotions – https://bit.ly/abra-promos  Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/ Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app  Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart  Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball  🎁 Special Offer for Listeners! Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀

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• B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)

  B2B is not a business model, it’s a channel. In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands. Key Takeaways: ✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth. ✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering. ✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape. ✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution. ✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable. 🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams. LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v   

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• Ecommerce is Just Math - Let's Break it Down "Growth on Shopify" w/ Ken Ott from Metacake

  Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things. 🔹 What You’ll Learn in This Episode: ✔️ The #1 overlooked system that separates struggling stores from 8-figure brands ✔️ Why most brands are leaving money on the table by ignoring their existing customers ✔️ Pricing secrets that let you charge more—and actually increase sales ✔️ How to turn one-time buyers into raving fans who promote your brand for free ✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting) 💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices. This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge    LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v   

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  57:51
• Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription

  🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps:  https://www.shopify1percent.com/p/trivia/  💡 Episode Highlights: Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify.  💣 The knowledge bombs he drops in this episode are insane! 💣 Key Takeaways – Are You Making These Subscription Mistakes? ✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing? ✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn? ✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy? ✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue? ✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value? Subscription Growth by the Numbers 📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers. 📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement? 💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions. 🎙️ Host: Jay Myers 🎙️ Guest: Matthew Holman (Subscription Prescription) LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v   

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