Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

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Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance.

So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you!

💡 KEY TAKE-AWAYS:

Why is "blue" the most useless filter on your entire Shopify store?

How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped

The reason even Nike and Nordstrom can't actually show you every blue product they sell

How some brands are hitting 1.6x bigger carts and 3.5x conversion just by changing the way shoppers pick a color

No black is the same black, and that tiny difference is quietly costing you sales you'll never see

Color isn't a word, it's a three-dimensional data point (and yes, that should change how you think about your catalog)

The only things that belong in your top nav are the ones that lead to money, so why is "shop by color" sitting in everyone's footer?

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

Hoppn (Infinite Color Search): https://hoppn.com/

Infinite Color Search on the Shopify App Store: https://apps.shopify.com/infinite-color-search-by-hoppn

Spyder Surfboards (go try the color wheel live): https://spydersurf.com/

Natalie Martin (shop by color, right in the header): https://nataliemartin.com/

Body Glove: https://www.bodyglove.com/

Bridger Hart on LinkedIn: https://www.linkedin.com/in/bridger-hart-760376178/

Carson Hart on LinkedIn: https://www.linkedin.com/in/carsonhart/ 

🎁 Special offer for listeners: Bridger and Carson are personally running live demos and walkthroughs for brands right now (the actual founders, not a sales bot reading a script). Grab a time at https://hoppn.com/get-started

⭐️ Brought to you by SATHI, the best affiliate platform built for Shopify brands. Listeners get early access at MySATHI.io  20% off with code: JAY ⭐️

Shopify just shipped its Spring '26 Edition with over 150 updates, and most of them won't touch your store this quarter. So I read every one, clicked into the help docs behind the marketing, and pulled the 11 I'd actually turn on if this were my business. The idea running through almost all of them is that there's now a fourth place your customers buy, inside AI chats like ChatGPT, Copilot, Perplexity, and the Shop app, and those assistants read your product data, not your beautiful homepage. I cover what each feature does, who should care, and the exact next step, then hand you the single 1% job to do tonight.

KEY TAKEAWAYS

Is your product data actually set up to show up when someone shops inside ChatGPT or the Shop app?

Could Campaign Autopilot run ads next to your existing setup, for the price of the ad spend alone?

What can Sidekick do now that it works inside your other apps and not just Shopify?

Are you still publishing theme changes live at midnight when Rollouts can schedule and A/B test them?

If wholesale buyers reorder about four times more often, why is B2B still switched off in your admin?

What's the one product description you should rewrite before you touch anything else?

CHAPTERS

0:00 The fourth place your customers are buying
2:30 Feature 1 — Shopify Catalog + Agentic Home
8:00 Feature 2 — Campaign Autopilot, free on paid plans
11:45 Feature 3 — Sidekick now works inside your apps
17:15 Feature 4 — Analytics upgrades: Insights and annotations
21:15 Feature 5 — Rollouts: schedule and A/B test your theme
25:15 Feature 6 — Run your store from Claude, ChatGPT, or Perplexity
30:00 Feature 7 — B2B comes to Basic, Grow, and Advanced
35:00 Feature 8 — Shopify Markets and Managed Markets
39:15 Feature 9 — Multi-entity selling on Shopify Plus
41:30 Feature 10 — POS v11 and the unified cart
45:15 Feature 11 — Smarter discovery in the Shop app
48:15 Three honorable mentions
50:30 Your 1% job for tonight

⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. Our listeners get early access at MySATHI.io  20% off with code: JAY

The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them.

In this episode, three people who've watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world's largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture.

EXCLUSIVE OFFER mentioned in the webinar is available here: https://repete.me/obvi 

WE DISCUSSED: 

The 80/20 of repeat revenue. Why about 20% of your repeat customers subscribe and the rest reorder on their own with nothing managing them, plus the exact Shopify Sidekick query to find your number in two minutes.

"Subscription fatigue" is misunderstood. Fewer than 20% of cancellations happen because someone stopped wanting the product. They cancel the commitment, not the demand. (And the stat that lands hard: consumers underestimate their subscription spend by about $133 a month, roughly 2.5x.)

The Netflix effect. Paul on how a single $1 price hike pushes customers to audit and cancel everything, and why he left Chewy despite loving autoship.

Jobs to be done, applied to retention. The job (replenishment) never changed. The tool has to evolve. The map versus GPS reframe that makes predicted commerce click.

Why "optional" beats "committed." The counterintuitive relationship analogy: when there's no breakup, customers actually stay longer.

What an AI reorder agent actually does. How rePete learns each customer's pace and nudges them at the right time, message, and channel for a one-click reorder. The intelligence layer behind every channel, not just another email or SMS tool.

ABOUT THE GUESTS

Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks.
LinkedIn: https://www.linkedin.com/in/ronak06/

Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world's largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman's Box) and is one of the most connected voices in the subscription industry.
LinkedIn: https://www.linkedin.com/in/paulcchambers/

Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete.

 

⭐️ Please support our amazing sponsors that make this possible ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

Why is my Shopify store getting traffic but no sales?
If that one keeps you up at night, welcome to the club. The average Shopify store converts just 1.4% of its traffic, and the glory days of a steady 3% are long gone. Translation: 99 of every 100 visitors you fought for leave without buying a thing. Picture that in a real store and you'd lose it. Online, we just shrug and go buy more ads. This episode is your wake up call. Adam Pearce, one of the most awarded CRO experts alive, shows you exactly where your Shopify store is leaking money and how to plug it.

So if you're asking yourself "How do I increase my Shopify conversion rate?" or "Why is my Shopify store getting visitors but not converting them into customers?", this episode is for you!

⭐️ Please support our amazing sponsors that make this possible ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

💡 KEY TAKE-AWAYS:

What if everything you've been told about "reducing friction" on your Shopify store is flat out wrong?

The free search bar tweak that lifted conversions 25 to 35% every single time Adam tested it

Why your average order value, not your conversion rate, is the metric quietly draining your profit

The "Metric on Fire" method for knowing exactly what to fix first instead of guessing and praying

Why "subscribe and save" stopped working, and what actually keeps Shopify customers coming back in 2026

The tiny bit of copy you can add below your buy button that earned one brand a 13% lift (and a 30% bump in AOV)

The ice bath habit that doubles as the single highest-value CRO move most merchants are too scared to do

🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW:

Blend Commerce (Adam's Shopify CRO agency): https://blendcommerce.com

CRO Benchmarks Tool (free, see how your Shopify store stacks up): https://benchmarks.blendcommerce.com

Adam Pearce on LinkedIn: https://www.linkedin.com/in/shopifyexpertadampearce/

eCom Collab Club (monthly Shopify and eCommerce meetup in London)

Microsoft Clarity (free heatmaps and session recordings): https://clarity.microsoft.com

Google Analytics 4 (GA4): https://analytics.google.com

Hotjar (heatmapping tool): https://www.hotjar.com

Shopify1Percent is the podcast for Shopify merchants who want real, tactical CRO and growth advice they can actually use to make their store 1% better every episode. Hit subscribe.

A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don't know exists (and that some have accidentally turned off), and the exact product-data fixes that decide whether AI recommends you or your competitor. The best part? Unlike traditional SEO, this is a level playing field — the deck just got reshuffled, and the most readable store wins, not the biggest one.

Key takeaways

When you ask ChatGPT for the best product in your category, does your store even show up — or does a competitor you don't respect?

Is your Agentic Storefronts setting actually switched on, or did someone on your team quietly turn it off?

Can a robot tell what your best-seller is — or did you name it "The Hugger"?

Are your reviews telling AI why customers love you, or just collecting "5 stars, love it"?

Does every key product have at least 10 real FAQs, written the way a customer would ask an AI?

Are your category pages working as hard as your product pages? (AI and Google often rank them ahead.)