Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Shopify's official backup instructions include the step "copy and paste your blog posts," and that tells you most of what you need to know about who's responsible for your store's data. I read all sixteen sections of Shopify's terms of service, and section 9.9 says that when an app you installed modifies or deletes your data, Shopify isn't responsible. You are. Same goes for your staff, your freelancer, and the AI agents more merchants are handing the keys to. I walk through the four free safety nets already sitting in your Shopify admin, exactly where each one stops, and the 15-minute Undo Map that shows what your store could actually get back today.

Download the Shopify Undo Map -->>  https://www.shopify1percent.com/downloads/undo-map/

KEY TAKEAWAYS

If an app, a staff member, or an AI agent wipes your products, who is responsible under Shopify's terms?

Why should you archive Shopify products and never delete them?

What do the four free safety nets in your Shopify admin cover, and where does each one stop?

Is a CSV export really a backup if your images come out as links?

What five questions should you ask any Shopify backup app before you trust it?

How do you build an Undo Map for your store in 15 minutes?

⭐️ Support these amazing partners who make this show possible 👇
REWIND
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

EPISODE CHAPTERS
0:00 Shopify's official backup steps (yes, it says copy and paste)
0:25 Today's 1% win: the Undo Map
2:20 Shopify is a great landlord, and your admin has no trash can
3:25 300 SKUs deleted three days before Black Friday
5:35 What one hour of downtime costs your store
6:05 Part 1: What Shopify actually protects
7:15 Free win: archive products, never delete them
8:25 Part 2: What the terms of service put on you
10:50 Quick win: tighten staff permissions
11:35 Section 9.9: when an app changes or deletes your data
15:45 Part 3: The four free safety nets in your admin
18:45 CSV exports and where they stop
21:30 The free 10-minute backup routine
22:05 Part 4: The undo gap
23:20 How one badly sorted spreadsheet wrecks 1,400 prices
24:55 What an automated undo looks like
29:25 Five questions to ask any backup tool
30:40 Do this today: build your Undo Map
33:00 Recap

RESOURCES & LINKS MENTIONED IN THE EPISODE

The Undo Map, free one-page worksheet: 

https://www.shopify1percent.com/downloads/undo-map/  

Rewind, automated Shopify backups (30 days free for listeners): https://www.shopify1percent.com/rewind/

Shopify Help Center, Backups and duplication: https://help.shopify.com/en/manual/shopify-admin/duplicate-store

Shopify Help Center, Duplicating themes: https://help.shopify.com/en/manual/online-store/themes/managing-themes/duplicating-themes

Shopify Help Center, Editing theme code (rolling back Liquid files): https://help.shopify.com/en/manual/online-store/themes/theme-structure/extend/edit-theme-code

Shopify Help Center, Using CSV files to import and export products: https://help.shopify.com/en/manual/products/import-export/using-csv

Shopify Terms of Service (sections 7, 9.6 and 9.9): https://www.shopify.com/legal/terms

Shopify developer docs on product deletion: https://shopify.dev/docs/api/admin-graphql/latest/payloads/ProductDeletePayload

Rewind case study, Whisker Seeker Tackle: https://rewind.com/resources/store-has-products-deleted-before-black-friday/

Who is actually buying from your Shopify store? Brice McBeth's team told him the average order on his salon furniture business was $900. Brice says that customer didn't exist. It was two customers: a stylist replacing a broken chair for about $350, and an owner furnishing an entire salon for $15,000 to $25,000. Any ad built for the $900 guy would have missed both. He's the founder of Neurograph and Reap Commerce, and he spent an hour showing me how many brands are marketing to someone who isn't there.

💡 KEY TAKE-AWAYS:

The three random guys test: how Brice got strangers to tell him the truth about his site, and the exact way he worded the question so they would.

He deleted 25 staff profiles from his agency's About page and replaced them with one story. Leads went up 68%. Why a team page can talk a customer out of buying before you ever speak to them.

Data doesn't lie, but it sure will gaslight you. What a $900 average order hid, and why Brice says most brands are making the same mistake.

A 20% discount on a 35% margin product needs a 133% lift in orders just to break even on profit. Brice's math, and why most founders guess 20%.

Why my kids asking "what's frills, Dad?" at the grocery store is the same lesson as Brice's ugly $300 template.

King Charles and Ozzy Osbourne are the same persona on paper. What Neurograph looks at instead, and the three-word phrase that turned out to be driving an entire cohort's purchases.

⭐️ Support these amazing sponsors who make this show possible 👇
REWIND
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 
🛠️ RESOURCES & LINKS MENTIONED IN SHOW:
- Reap Commerce: https://reapcommerce.com
- Neurograph: https://neurograph.io
- Brice McBeth on LinkedIn: https://www.linkedin.com/in/bricemcbeth
- Submit a question for our listener Q&A episodes: https://shopify1percent.com

Brice is offering Shopify1Percent listeners a complimentary persona diagnostic. Book it at reapcommerce.com. He says nine and a half times out of ten he finds a market opportunity the brand had no idea existed.

Can AI customer service actually grow a Shopify store?
Andrei Negrau, co-founder and CEO of Siena AI, told me about a CPG brand that kept seeing the same thing in its support conversations. Customers were asking for smaller sample sizes. So the brand built a sample version of every product. Andrei says that one pattern generated millions in sample sales in 2025, before counting the people who then upgraded to full size. No survey. No focus group. The answer was sitting in tickets they were already closing.

So if you're asking yourself "how do I use AI on my Shopify store for something other than answering tickets?" or "what is my support data actually telling me?", this episode is for you. Andrei has been building autonomous CX agents since 2023, and Siena works with brands doing $20 million a year all the way up to brands doing billions.

💡 KEY TAKE-AWAYS:
- The CPG brand that found one repeated request in its own support tickets and turned it into millions in new product revenue.
- Why Andrei calls Ask Siena "Claude Code for CX", and the kind of question it answers that Shopify Sidekick can't.
- Siena's HexClad case study shows automation up 65% and tickets routed to humans down 20% in 60 days. Andrei says the software wasn't the reason.
- The single question that tells you which AI tool to use for which job. It has nothing to do with the model.
- What happens when a customer uploads a video of a broken product, and whether AI can tell they faked it to get a refund.
- I pitched Andrei a "true fan module" live on the mic. He started working out how much of it Siena can already do.

⭐️ Support these amazing sponsors who make this show possible 👇
REWIND
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:
- Siena AI: https://www.siena.cx
- Andrei Negrau on LinkedIn: https://www.linkedin.com/in/negrau
- Siena AI on LinkedIn: https://www.linkedin.com/company/siena-ai
- HexClad customer story: https://www.siena.cx/customer-stories/hexclad-customer-service-automation
- Our first ever episode, with Lisa Popovici, co-founder of Siena AI: https://www.shopify1percent.com/why-isnt-every-shopify-store-using-ai-for-customer-service/

Andrei's advice on getting started: book a demo at siena.cx and his team will tell you straight whether it's a fit.

It's siena.cx with one N. I have typed it wrong more times than I want to admit.

I was on a product page in Chrome the other day and a little prompt dropped down beside the URL bar offering to analyze the reviews for me. Not the store asking. Chrome asking. So I clicked it, expecting a summary of the reviews sitting right there on the page, and that isn't what I got at all. This episode is about what that actually means for your store, and why the reflex most merchants will have (get more five-star reviews) is usually the wrong first move. I walk through the three separate Google systems that get mashed together in everyone's head, then four moves: audit it, trace it, feed it, change it. The one in the middle is the whole point.

💡 KEY TAKEAWAYS

What are the four completely different problems hiding behind one bad AI review summary?

Why does Gemini in Chrome pull information that isn't on your product page?

How can Google have 500 of your reviews and still not connect them to the right product?

Which Google review systems does your review app actually support, and how would you know?

When should you ask for a review on a mattress versus a pair of shorts?

Is it okay to give a customer a discount for leaving a review?

⭐️ Support the amazing sponsors that make this show possible ⭐️
OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

REWIND
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

MENTIONED IN THIS EPISODE

Google's Rich Results Test: https://search.google.com/test/rich-results

Google Merchant Center: https://merchants.google.com

Google Product Ratings basics (50-review minimum, GTIN matching): https://support.google.com/merchants/answer/14620705

Google Product Ratings eligibility and review feed requirements: https://support.google.com/merchants/answer/14549080

Google Store Ratings overview (how country-level ratings are calculated): https://support.google.com/merchants/answer/190657

Shopify Help Centre, manage your Shop product reviews (the 1 to 180 day setting): https://help.shopify.com/en/manual/online-sales-channels/shop/product-reviews/manage

Shopify Help Centre, Shop product review guidelines for merchants: https://help.shopify.com/en/manual/online-sales-channels/shop/product-reviews/merchant-guidelines

StatCounter Global Stats, browser market share: https://gs.statcounter.com/browser-market-share

BrightLocal Local Consumer Review Survey 2026: https://www.brightlocal.com/research/local-consumer-review-survey/

Why do my Shopify subscribers cancel after the first order? Thomas Lalas has analysed real-time data from more than 2,000 ecommerce brands, and he says most lose up to 80% of their customers inside 90 days. The best ones still lose half. He also found the biggest cancellation spike lands on the exact day you rebill, which usually means the customer never knew they were subscribed. He calls it the accidental renewal. If you run a subscription on Shopify, that one is worth sitting with. We got into the math, the fix, and the one stat of his I pushed back on.

So if you're asking yourself "How do I get more repeat customers on Shopify?" or "Why is my Shopify subscription churn so high?", this episode is for you.

💡 KEY TAKE-AWAYS:
- Why the biggest spike in cancellations happens on the exact day you rebill, and what your billing reminder should say instead
- The three numbers in your offer that have to match, and why "too much product" is the top cancellation reason at most brands
- Up to 80% of subscribers are gone within 90 days. The best brands still lose half. What they do differently.
- Why asking someone to claim a discount they were already getting makes them stay longer
- The stat of Thomas's I disagreed with on air, using Bold's own support data
- What to actually put in a free gift, and why branded merch usually gets thrown out

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:
- Retention Economics (the book) on Amazon: https://www.amazon.ca/Retention-Economics-Customers-Escaping-Unlocking/dp/B0FR3T3HC7
- Retention Economics direct from Thomas: https://artecomm.thrivecart.com/retention-economics-hardcover
- Thomas's free weekly newsletter: https://artecomm.co/retentioneconomist
- Thomas Lalas on LinkedIn: https://www.linkedin.com/in/thomaslalas/
- The Art of eComm: https://www.theartofecomm.com/
- Atlas, the P&L simulator that comes free with the book
- Hooked by Nir Eyal, referenced on random rewards

🎁 LISTENER OFFER: The first five people who comment on YouTube, comment on Spotify, or leave a review on Apple Podcasts with one thing they learned from this episode get a free copy of Thomas's book, on me. Email me at jay@shopify1percent.com once you've done it and I'll ship it out.

⭐️ Support our amazing sponsors that make this show possible ⭐️
REWIND
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind 

OMNISEND
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend