The introduction of the first computer. The boom of the dotcom renaissance. Now, the dawn of AI. The throughline across each of these momentous inflections in o...
Today’s digital environment is noisier than ever. For brands to stand out, they need to be hyper-relevant to their customers. That’s where the power of data comes in.
In this episode of The AI Forecast, we’re joined by marketing expert Zontee Hou. Not only does Zontee have 20 years of experience in the marketing industry, she’s also the author of Data-Driven Personalization, the founder of Media Volery, the managing director of consultancy Convince & Convert, and the host of the Data-Driven Decisions podcast. To put it lightly, she is pretty busy!
Zontee and our host Paul Muller dive into the challenges and opportunities in data-driven marketing - starting with the gap in data collection among marketers, the balance between precision marketing and consumer privacy, and the current state of AI in marketing. Zontee also highlights the necessity of building proprietary data to maintain a competitive edge in the market.
Stay in touch with Zontee:
Zontee Hou on LinkedIn
Convince & Convert
Data-Driven Decisions Podcast
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44:52
Technology Is Only As Good As the People Using It
The emergence of AI has undeniably changed the business landscape, with leaders across the globe racing to implement the technology for fear of falling behind their peers.
But to orchestrate a successful digital transformation and harness the full power of AI, businesses must prioritize cognitive neuroscience and human behavior alongside the technological advancements of AI.
Kamales Lardi is our latest guest on The AI Forecast. Kamales is the CEO of Lardi & Partner Consulting, a consulting firm that helps companies drive digital transformation initiatives, from strategy to execution. She’s also the author of the best-selling book, The Human Side of Digital Transformation. Kamales explains how technology is only as good as the people using it and how organizations can turn to cognitive neuroscience to better understand how to nudge their people successfully towards technology - like AI.
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44:51
What Ethical AI Really Means
As AI continues to advance, the ethical use of the tool has been widely (and hotly) debated. Often described as a double-edged sword, AI offers both transformative potential while also raising significant ethical questions. When and how should AI be used? Who is accountable if something goes wrong? Will AI actually take over the world?
On this episode of The AI Forecast, Olivia Gambelin, AI ethicist and author of Responsible AI: Implement an Ethical Approach in Your Organization, engages us in a transparent and candid conversation on the practical application of ethics to technological and AI innovation. Despite a 24/7 news cycle, she reminds us that there are many nuanced layers to implementing AI across businesses and industries. Like most tools, the question isn’t whether or not businesses should implement AI, but how they can do so ethically.
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39:08
Welcome to the Fifth Industrial Revolution
On this episode of The AI Forecast, Mike Walsh talks us through what he calls the fifth and latest industrial revolution – and that’s AI. Mike is a futurist and expert in disruptive technologies. He’s a best-selling author, host of the Between Worlds podcast, and CEO of Tomorrow – a global consultancy helping organizations adapt to the challenges of the digital age.
With this fifth industrial revolution as the backdrop, Mike explores the rise of digital labor with AI agents and how the technology will transform business and the customer experience, what AI regulation looks like from a global lens, and what kind of leader will succeed with AI.
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38:10
Turning Adversity into Advantage
After going legally blind at 21, Chad Foster’s life flipped on its head. He had to re-learn how to be an active participant in society, starting with finishing his university degree. His life-altering experience at 21 had changed the course of Chad’s life, teaching him to crave the uncomfortable experiences because that’s where growth lies.
After a successful career as a business executive, and after becoming the first blind executive to graduate Harvard Business School, Chad is now a best-selling author of Blind Ambition, a memoir based on his life. In addition to writing about his experience, Chad also inspires audiences to turn adversity into an advantage as a prominent keynote speaker. Chad joins The AI Podcast to discuss his journey and how data became his superpower.
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Like and subscribe to The AI Forecast to stay up to date on the latest episodes. You can watch the video version of this episode on The AI Forecast YouTube page.
About The AI Forecast: Data and AI in the Cloud Era
The introduction of the first computer. The boom of the dotcom renaissance. Now, the dawn of AI. The throughline across each of these momentous inflections in our digital lives has been data. But the presence of data doesn’t mean immediate insights and results. It’s the architectures and systems in place that determine the true value—and trust—of data. In this podcast by Cloudera, The AI Forecast: Data and AI in the Cloud Era explores the past, present, and future of enterprise AI with today’s leading companies and industry experts. You don’t want to miss this.
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