How Michelle Hu Built Étoile Into a Multimillion-Dollar Beauty Accessories Brand
In this episode of The Beauty Sessions, Sophie Blowfield sits down with Michelle Hu, founder and CEO of Étoile - the beauty accessories brand that's brought calm to the chaos of our beauty routines. What started as a chaotic morning in 2016 - getting ready in the dark with shocking lighting and constantly misplaced items - sparked the idea for a business that would transform how we organize and experience our beauty rituals.Michelle unpacks the scrappy early days of building from her bedroom with pixelated imagery and a living room converted into a warehouse, the moment she nearly ran out of cash and questioned if she'd make it, and the game-changing iPhone timelapse video that went viral and catapulted sales. Tune in to discover the strategic insights behind turning everyday beauty chaos into a multimillion-dollar solution, why scrappy content can outperform big-budget production, and how Michelle's approach to intimate, transformative beauty rituals is reshaping the accessories category.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Étoile on Instagram
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How Alex Goldney Built Brands for Modern Brides and Luxury Skiers
In this episode Sophie Blowfield sits down with Alex Goldney, founder of Née and Slope Siren, for a conversation about building modern luxury brands that solve real problems. After her own frustrating name-change experience following her wedding, Alex identified a major gap in the market and created Née - the elevated name-change brand that's become the go-to gift for modern brides. In the same year, she launched Slope Siren, a luxury women's skiwear label that merges high fashion with performance.In this episode, Alex shares her journey from corporate digital marketing to founding two successful brands simultaneously. Plus, all the beauty secrets, what it's like living between Miami and Paris, and the upcoming product launches that are set to expand the Née universe.I hope you enjoy!Follow Sophie Blowfield on InstagramFollow The Beauty Sessions on InstagramFollow Alex Goldney on InstagramFollow Née on InstagramFollow Slope Siren on Instagram
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How Neada Deters Created Lesse Skincare with Ritual Over Routine
In this episode of The Beauty Sessions, Sophie Blowfield sits down with Neada Deters, founder of LESSE - the simplified, elevated ritual of clinically advanced, active botanical skincare. Born and raised in Sydney by the ocean, Neada moved to New York after studying art history and theory, where she worked as a beauty editor before founding LESSE seven years ago. Neada reveals how her beauty editor background built an exhaustive archive of ingredient knowledge, why Australia ingrained a reverence for nature while New York demands uncompromising results, and how her philosophy of "ritual, not routine" transforms skincare from perfunctory to emotional.Tune in to discover the strategic insights behind building a luxury skincare brand, why refusing investor pressure can actually elevate your brand, and how Neada's approach to distilling nature's most potent actives into clinically advanced solutions represents skincare's future.I hope you enjoy!Follow Sophie Blowfield on InstagramFollow The Beauty Sessions on InstagramFollow Neada Deters on InstagramFollow Lesse on Instagram
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How Darcy Moore Turned Scent Into a Tool for Personal Empowerment
In this episode, Sophie Blowfield sits down with Darcy Moore, founder of Belnu – the clean luxury fragrance brand redefining the industry through mood-enhancing scents, 100% ingredient transparency, and emotional connection. After years leading creative and art direction at Apple and running her own design studio, Darcy built Belnu – creating fine fragrances that don't just smell beautiful, but serve as tools for personal empowerment.Darcy reveals her transition from design leadership to fragrance entrepreneurship, how scent became her emotional anchor and the strategy behind Belnu's stunning visual identity. This is essential listening for beauty entrepreneurs, fragrance enthusiasts, and anyone curious about building transparent luxury brands.I hope you enjoy!Follow Sophie Blowfield on InstagramFollow The Beauty Sessions on InstagramFollow Darcy Moore on InstagramFollow Belnu on Instagram
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How Noel Capri went from Model to Beauty Founder with Nicoya Organics
In this episode of The Beauty Sessions, Sophie Blowfield sits down with Noel Capri, model and founder of Nicoya Organics - the 100% certified organic skincare brand proving clean beauty doesn't have to compromise on luxury. Noel unpacks how this brand was born from a deeply personal mission and her unique perspective on building a beauty brand while navigating two worlds as both model and founder. Tune in to discover the strategic insights behind building organic luxury skincare with integrity and how Noel's approach to uncompromising purity and performance represents the future of clean beauty done right.I hope you enjoy!Follow Sophie Blowfield on InstagramFollow The Beauty Sessions on InstagramFollow Noel Capri on InstagramFollow Nicoya on Instagram
Welcome to The Beauty Sessions - Beauty's new strategic authority.
Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant.
From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love.
The Beauty Sessions: Your insider access to beauty's most strategic minds.
Ireland