The Perfume Making Podcast

• The Emotional Palette - Using Colour to Connect with Consumers

  This week Karen is joined on the show by Karen Haller, an expert in behavioural colour psychology and author of ‘The Little Book of Colour’, to discuss how colour shapes our experience of scent. The first thing any consumer sees when they interact with your product is the colours, and whether you mean it or not, the consumer will have an emotional response to that colour. In this fascinating interview, Karen shares her vast knowledge on the use of colour, how it makes us feel and behave and how you can use colour to maximum effect to influence your customers and elevate your brand. KEY TAKEAWAYS Karen tried a variety of careers before she arrived at colour psychology. She explains how an epiphany moment with a brown hat and teal feathers opened a whole new world to her. Karen discusses how brands use colour, both its hue and saturation, to form consumers' preconceptions around the scent and taste of a product. Whether we want to or not, we make assumptions on products as soon as we see the colours. Karen explains why this happens and the importance of aligning the colours of your brand to your product. Karen outlines how you can use colour to add aspects to your branding that you might not otherwise be able to afford. BEST MOMENTS “One of the biggest myths of colour psychology is that all hues of the same colour give us the same response.” “We see colour before anything else and colour is an emotion.” “If your branding and ethos doesn’t align with your colours then your customers will be turned off.” EPISODE LINKS Karen Haller Website The Little Book of Colour Karen Haller Instagram VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

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• The Essence of Roses - From Harvest to Heart

  This week Karen is talking to Silvia Yonkova, founder of Rose Overdose, a company that grows roses and produces stunning fragrances from them. But, on top of this, Silva also hosts a yearly ‘Rose Retreat’ where budding perfumers can experience what it’s like to harvest roses and work with organic materials. In this interview with Karen, Silvia shares her family's rich history with roses, what inspired her to move into the world of perfumery and gives details of her not-to-be-missed retreat. KEY TAKEAWAYS Silvia grew up in a family of rose growers. However, when she was young she began to notice a huge difference between the roses her family grew and those available to the public. She explains how this set her on her journey to perfumery. Synthetic rose materials are used in most perfume creations. Silvia explains why this is the case which leads the ladies into a discussion about the differences between natural and synthetic rose materials. Silvia explains what happens at her rose retreats and how she aims to give visitors a different experience from the standard tourist one. Despite her rich history with and love for roses, as Silvia explains to Karen, it was her desire to show the world that Bulgaria doesn’t just smell of roses that led her to perfume making. BEST MOMENTS “What makes the Bulgarian rose so unique is that it is unapologetic.” “Don’t be in a rush to create your fragrances. Enjoy the journey and let the materials reveal themselves to you.” “What you smell with synthetic rose materials is not what roses actually smell like. There is no comparison.” EPISODE LINKS Rose Overdose Website Rose Overdose Retreat Rose Overdose Instagram VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind In-person class ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

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• Experience of a Lifetime - An Interview With Pia Long Part 2

  Following on from last week’s episode, Karen is once again joined by Pia Long for part 2 of her interview. In this second part, Pia gets into the passionate side of her career. As she explains to Karen, she has long been an outspoken advocate for regulation reform and fragrance compliance. She explains her views to Karen, and how her work and advocacy led her to be the recipient of unexpected recognition. KEY TAKEAWAYS In 2024 Pia received the ‘Septimus Piesse Visionary Award’ from the Institute of Art and Olfiction for her advocacy work around regulations, she explains to Karen the work behind the award. Candle fragrances are one of the most challenging areas of perfumery. Pia explains why and gives a breakdown of the regulations involved. Pia talks about the state of regulations in the fragrance trade today and why it is a perfect entry point for people looking to break into the industry. Pia discusses her creative vision, the things that inspire her perfume making and the importance she places on having a story around her brand and scents. BEST MOMENTS “A lot of people don’t understand that a fragrance is a fragrance.” “For the first time since IFRA was founded we’re seeing a shift toward regulations that are so overwhelming that people can’t cope.” “We take time perfecting our products so that we do justice to them, not just as a novelty.” EPISODE LINKS Olfiction Website VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind In-person class ABOUT THE GUEST Pia Long is a Finnish-born, UK-based perfumer working in Buckinghamshire at Olfiction, the fragrance lab she co-founded with Nick Gilbert in 2016. Her career in the industry spans four decades, during which she has created a multitude of perfumes and product fragrances. She is a member of the International Society of Perfumer Creators, a member of the British Society of Perfumers, on the Executive Board of IFRA UK and a recipient of the Septimus Piesse Visionary Award from the Institute of Art and Olfaction. Some of her recent creations include fragrances for Eau de Boujee, Vallense, Zoologist, Beaufort, Lindsay April and Atrium.” ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

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• Experience of a Lifetime - An Interview With Pia Long Part 1

  This week Karen is delivering the first of a two-part interview with Pia Long, head perfumer at Olfiction. Pia has worked in almost all areas of the perfume industry from sales and marketing to product development and quality control. She has, to use a cliche, seen and done it all. In the first part of this interview, Pia goes into depth about her incredible journey from student to master and talks with Karen about the changes she has seen in the industry over the years that give her hope that the budding perfumers of today may not have to journey the long, hard road she faced. KEY TAKEAWAYS Pia breaks down her fascinating journey that led her from a language school in Finland to working in TV and film in London and how a very early mid-life crisis led her into the world of perfumery. Karen and Pia discuss how the vast number of roles within the creative industry often teach you transferable skills that may not be instantly recognisable. The ladies discuss how much the online community of perfumers has changed over the years and how, unlike when they both began, there is a world of knowledge and support at your fingertips. Despite the advances in the accessibility to education and resources it still can be extremely difficult to break into the perfume industry. Karen and Pia discuss the concept of gatekeeping and what you can do to get past it. BEST MOMENTS “It's extremely difficult to break into the perfume industry, but if you have passion and determination it is possible.” “The process itself should give you a kick, it shouldn't be about wanting to become famous or being known as a genius.” “What most people don’t realise is that problem solving is very much a feature of the job when you’re a perfumer.” VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

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• Back to Basics Part 4 - Why The Fragrance Journal is the Best Tool You’re Not Using

  This week marks the final episode in Karen’s back to basics mini series, and as a special treat, she is focusing on something that often gets overlooked - fragrance journaling. Although many people don’t have one, a fragrance journal is a key tool to helping you progress as a perfumer. Whether its notes on your formulation or mood boards for inspiration, your journal should be your personal bible for your perfume making journey. In this episode, Karen breaks down why you should have one, what to put in it and how you can then use that information to take your perfume making skills to the next level. KEY TAKEAWAYS A fragrance journal is an underused tool in perfume making, but Karen aims to change that as she explains the many invaluable reasons for having one. What exactly do you write in a fragrance journal? Karen details the many wonderful and important pieces of information that should go into your journal to help you progress. It’s not just notes that go into your journal. Karen explains how you can utilise digital technology to take your journal to the next level. Once you’ve added information to your journal, then what? As Karen reveals, this is only half of the process, and, where the real learning starts. BEST MOMENTS “A journal helps you sharpen your skills and create perfumes with more confidence.” “A journal means you're not relying on your own memory. It gives you a record of what works and what doesn’t.” “If you regularly review your entries and apply what you have learnt, it will help you to become a better perfumer. EPISODE LINKS Master your materials Fast Track Your perfume making with an in person class Artisan Perfumery Mastermind VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email

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