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The Platform Economist

Mohammed Brückner
The Platform Economist
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  • Databricks! From Monoliths to Modernity – Cloud Lakehouse Transformation
    FinanzenGnome AG knew the feeling of hitting the limits of creaking infrastructure. Their data warehouse was a relic—imposing, monolithic, anything but flexible. Enter their bold leap: a cloud-first data lakehouse on Azure Databricks, Delta Lake at the core, and a Medallion Architecture for elegant data structuring. With Unity Catalog, they finally put the scattered threads of governance and security back into order, while performance gains through Liquid Clustering turned day-old reports into fresh, actionable insights. The result? Real-time analytics, an AI backbone, and a relentless focus on trustworthy data—nothing less than a reinvention for a once-static reporting culture.This episode is presented by platformeconomies.com – and if you are interested in matters of architecture, make sure to get my book on IT Architecture today: ⁠https://a.co/d/gK7YzOL⁠ (US) / ⁠https://amzn.to/3OkwqE9⁠ (DE)
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  • Pixels and Power Plays – How Google’s Hardware Gambit Challenges the Smartphone Status Quo
    Can Google’s Pixel turn the tables on Samsung and reshape what Android truly means? We’re taking a close look at the tech giant’s leap into hardware—where massive R&D, sharp AI tricks, and next-level photography try to knock on the door of smartphone relevance. Supply chains, scaling challenges, and a world of partners claiming slices of the pie all converge here. This isn’t just about gadgets; it’s a high-stakes move to protect Google’s advertising engine and push Android’s boundaries. The Pixel’s fate may just tell us whether AI is about to become the phone’s main event—or just another feature on the box.This episode is presented by platformeconomies.com - and if you are interested in matters of architecture, make sure to get my book on IT Architecture today: ⁠https://a.co/d/gK7YzOL⁠ (US) / ⁠https://amzn.to/3OkwqE9⁠⁠ (DE).
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  • Is it AI Search that matters now - not SEO?
    What happens when 96% of web traffic could vanish overnight? Google’s AI Overviews are rewriting the rules, serving up instant answers before you ever hit a link. That means fewer clicks for everyone — except maybe Neil Patel. Small publishers, niche bloggers, even your favorite weird recipe site are feeling the squeeze as algorithms curate consensus and flatten expertise into soundbites. And yes, sometimes that means glue ends up on pizza.The open web is fighting back with podcasts, newsletters, and paywalls — but will it be enough to outsmart an algorithm that doesn’t care who gets left behind? The future isn’t just about convenience; it’s about whether we’re willing to trade curiosity for speed or demand something better from our digital overlords. This episode is presented by platformeconomies.com - and if you are interested in matters of architecture, make sure to get my book on IT Architecture today: ⁠https://a.co/d/gK7YzOL⁠ (US) / ⁠https://amzn.to/3OkwqE9⁠ (DE)
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  • Meta’s Scale AI Power Play – Data, Ethics, and the Great Model Shift
    Who really controls the stream behind AI? Meta’s massive stake in Scale AI triggered chaos for companies downstream—especially for firms like “CogniSynth,” who suddenly found their most sensitive data pipelines exposed. Rapid boardroom decisions, ethical headaches, and operational shakeups followed as trust in the whole industry took a hit. Hidden in the noise: grueling realities for the people actually labeling that data, and the pressing question of quality muddling AI itself. CogniSynth’s pivot? A bold move to prioritize their data pipeline, shifting fast from pouring resources into bigger models to fine-tuning the stuff that actually feeds them—aiming for smarter, leaner, more dependable results.This episode is presented by platformeconomies.com – and if you are interested in matters of architecture, make sure to get my book on IT Architecture today: ⁠https://a.co/d/gK7YzOL⁠ (US) / ⁠https://amzn.to/3OkwqE9⁠ (DE)
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  • Domain Prices going up - telling a story about modern infra
    AWS is shaking up its Route 53 pricing for popular TLDs like .com, .net, and .org starting July 1, 2025. Rising registry fees are at the heart of this move, reminding us that even core internet plumbing isn’t immune to change. If you’re juggling a portfolio of domains or plotting your renewal strategy, these shifts could hit your bottom line. This episode unpacks what’s driving the increases and how organizations can stay sharp—balancing operational excellence with financial discipline and security as part of their digital asset playbook.This episode is presented by platformeconomies.com - and if you are interested in matters of architecture, make sure to get my book on IT Architecture today: ⁠https://a.co/d/gK7YzOL⁠ (US) / ⁠https://amzn.to/3OkwqE9⁠ (DE)
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About The Platform Economist

For CIOs, CTOs, Enterprise Architects, Software Developers, and anyone responsible for delivering tangible results from technology investments. We challenge conventional wisdom, debate the future of Java, dissect architecture audits, and provide actionable insights you can use today. Keywords: IT Strategy, Enterprise Architecture, Cloud Computing, Microsoft Licensing, Software Development, Agile, DevOps, Architecture Audits, Java, LLMs, CDPs, Digital Transformation, Business Value, IT Leadership, Technology Cost Optimization, Innovation, Strategic Alignment. Subscribe now and join in!
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