In this episode, Tim sits down with Christen Carter, founder of Busy Beaver Buttons & Merch, to explore how a DIY punk project grew into a decades-long business rooted in creativity, community, and resilience. Christen shares the scrappy early days of building a niche product for an overlooked audience, how she navigated major shifts in technology and demand, and the lessons she’s learned about leadership, hiring, and staying true to her values as the company scaled. The conversation also goes deep on money—covering scarcity mindset, early financial experiences, real estate decisions, and the balance between saving for the future and enjoying life today. Along the way, Christen offers an honest look at burnout, risk-taking, and what it actually takes to build something that lasts.
Christen's question for Tim: how do you coach people whose income can fluctuate depending on what their business is doing to know when to save or spend like on a vacation or something fun?
Key takeaways:
Christen shares how she started Busy Beaver as a DIY punk project, spotting a niche for small custom buttons that no one else was really serving.
She describes her early, scrappy approach to growth—reaching out to record labels, building within creative communities, and going direct-to-customer from the start.
Christen reflects on the shift from doing creative work to running a company, including learning operations, HR, and building systems from scratch.
She talks about how peer-to-peer learning and entrepreneurial communities helped her understand finance, forecasting, and how businesses actually work.
Christen shares how early life experiences shaped a lasting scarcity mindset and discusses her long-term financial approach, including cautious decision-making, investing in real estate, and actively working to balance saving with actually enjoying her life.
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Busy Beaver Buttons & Merch