Worldbuilding for Masochists

One of the things that can make a novel memorable is its atmosphere. So what do we mean, exactly, when we use that word, and how do we craft it? Guest H. M. Long joins us to attempt to answer that question amid the nebulous, numinous clouds of vibes and aesthetics.

Not every author's going to interpret it the same way, but it's a bit about the mood, a bit about how the setting creates the mood, a bit about the characters' sensory experiences and their memories of those sensory experiences, a bit about what details you use to pull the reader into the character's experience of the world. It's a bit about weather, a bit about lighting, a bit about the score and soundtrack you're trying to put in a reader's head. Writers can use common shorthands, familiar references, quick sketches of setting, vocabulary choices, and other tools to hack their reader's minds and invoke a particular energy and vibrance for their story.

[Transcript for Episode 176]

Our Guest: 

Hannah (H. M.) Long is a Canadian fantasy author. She inhabits a ramshackle cabin in Ontario with her family, but she can often be spotted snooping about museums or wandering the Alps.

​Hannah writes for Titan Books and is the author of the Four Pillars Quartet (Hall of Smoke), the Winter Sea Trilogy (Dark Water Daughter), the Entwined Duology (2026), Ashmarked (2027), and more.

​For the latest updates, follow Hannah on TikTok (@hmlongbooks), Instagram (@hmlongbooks), and Twitter (@hannah_m_long).

From creatures to avoid in the woods to superstitions about numbers, folklore not only gives us inspiration for stories, but also stories for the characters in your world to tell. So where do folktales come from, and how can we use them in our worldbuilding? Amélie Wen Zhao joins us to investigate the roots of folkloric monsters and their narrative potential!

We talk about the sometimes blurry lines between folklore, mythology, fables, and legends. Sometimes, that distinction is about the scale of the story: are we talking about the creation of the world, or are we talking about the little creature that lives in your oven to keep your bread warm? Folklore is often more personal as well as more localized, and thus the stories are often very culturally-specific -- and that means they can communicate a lot about your characters' beliefs and values, representative of the world they've grown up in! You also get to decide... are these creatures only stories within your world, or are they really real there?

[Transcript for Episode 175]

Our Guest: Amélie Wen Zhao was born in Paris and grew up in Beijing, where she spent her days reenacting tales of legendary heroes, ancient kingdoms, and lost magic at her grandmother’s courtyard house.

She attended college in the United States and now resides in New York City, working as a finance professional by day and fantasy author by night.

In her spare time, she loves to travel with her family in China, where she’s determined to walk the rivers and lakes of old just like the practitioners in her novels do.

We often start the worldbuilding process with a lot of exciting ideas, shiny notions, and fun experiments -- so then, how do you make it make sense? Even in an invented world with its own history, geography, magic, and other special conditions, we generally still want it to feel like the society could plausibly have developed as we're presenting it. Guest Andrea Stewart joins us to discuss how we can create systems of power and culture-making in invented worlds that still reflect how real people really behave.

[Transcript for Episode 174]

Our Guest: Andrea Stewart is the daughter of immigrants, and was raised in a number of places across the United States. Stewart is a Sunday Times Bestselling author whose short stories can be found in such venues as Beneath Ceaseless Skies, Daily Science Fiction, Galaxy’s Edge, and others. Her debut epic fantasy novel, The Bone Shard Daughter, was a finalist for the Locus Award for Best First Novel, the British Fantasy Award for Best Novel, the Goodreads Choice Award for Fantasy and Debut Novel, and the BookNest Award for Best Traditionally Published Novel. She now lives in sunny California, and in addition to writing, can be found herding cats, looking at birds, and falling down research rabbit holes

There comes a time in the life of every author when they have to do that truly terrifying thing: Talk about their book. In this special crossover episode with SFF Addicts, we talk about talking about writing!

A lot of that involves the beast we all face these days: social media. Branding, marketing, algorithms, trends, parasocial relationships -- It's a lot. How much do you really need to do, and how can you set boundaries around your public and private selves?

But there are also times and places an author may need to talk about their book beyond social media and marketing. Sometimes, you have to do it in (gasp!) real life! What techniques can we use to get more comfortable with public speaking? What's good etiquette for being on a panel at a convention or conference? How can you engage with readers one-on-one in a way that makes them see you as an interesting person, not just a book-shilling Gollum incapable of taking about anything except your precious? We share our experiences and offer our perspectives on navigating those situations!

Our Guests:

SFF Addicts is a weekly sci-fi, fantasy and writing craft podcast co-hosted by Adrian M. Gibson and fellow authors M.J. Kuhn and Greta Kelly, bringing you interviews and writing masterclasses with your favorite SFF authors.

Past guests include: George R.R. Martin, Brandon Sanderson, Jim Butcher, Robin Hobb, James S.A. Corey, Scott Lynch, Christopher Paolini, Martha Wells, Joe Abercrombie, John Scalzi, Chuck Wendig, Fonda Lee, Mark Lawrence, Adrian Tchaikovsky, Nicholas Eames, Michael J. Sullivan, Andrea Stewart, Travis Baldree, Mary Robinette Kowal, Gareth L. Powell, Hugh Howey, Robert Jackson Bennett, Rebecca Roanhorse, Chelsea Abdullah, RJ Barker and many more.

The full episode archive can be found here. You can also subscribe to the FanFiAddict YouTube channel, where all episodes are available in full video.

The Book of Spores anthology is a mind-altering, multi-genre anthology, featuring 16 strange stories by authors from the FanFiAddict book blog and SFF Addicts Podcast.
Kickstarter | Pre-order here
 

Adrian M. Gibson is an award-winning Canadian SFF author, podcaster and illustrator (as well as occasional tattoo artist). He was born in Ontario, Canada, but grew up in British Columbia. He studied English Literature and has worked in music journalism, restaurants, tattoo studios, clothing stores and a bevy of odd jobs.

In 2021, he created the SFF Addicts podcast, which he co-hosts with fellow authors M. J. Kuhn and Greta Kelly. The three host in-depth interviews with an array of science fiction and fantasy authors, as well as writing masterclasses.

Adrian has a not-so-casual obsession with mushrooms, relishes in the vastness of nature and is a self-proclaimed “child of the mountains.” He enjoys cooking, music, video games, politics and science, as well as reading fiction and comic books. He lives in Quito, Ecuador with his wife and sons.

His debut novel is MUSHROOM BLUES, which is available to purchase here.

www.adrianmgibson.com
@adrianmgibson on Instagram, Bluesky, X and Threads
M.J. Kuhn is a fantasy writer by night and a mild-mannered marketer and business owner by day. She is the internationally bestselling author of Among Thieves  and Thick as Thieves, cohost of SFF Addicts podcast, and lives in the metro Detroit area with her very spoiled cats, Evie and Thorin Oakenshield.

www.mjkuhn.com
@mjkuhnbooks on Instagram and TikTok
 
Greta Kelly is the author of the critically acclaimed adult fantasy novels THE FROZEN CROWN, THE SEVENTH QUEEN and THE QUEEN OF DAYS (Voyager) and the co-host of SFF ADDICTS Podcast. Her writing has also appeared in Nerdist, i09 and Writer’s Digest. 
She currently lives in the U.S. with her husband EJ, and daughters Lorelei and Nadia who are doing their level-best to take over the world. 

You can follow her on Instagram, Twitter and TikTok @gretakkelly.

www.gretakkelly.com

It's our first episode of 2026, and that means it's time for another listener Q&A episode!

From nitty-gritty craft details like writing good dialogue and measuring your pacing to broader concepts like "How do you make worldbuilding fun again after burnout?", we answer your burning questions about the work we do and how we do it.

And as a sidebar: If you want to be eligible to nominate for the 2026 Hugo Awards -- perhaps, say, for your favorite worldbuilding podcast? -- you need to secure a WSFS Membership by January 31st!

[Transcript for Episode 172]