

Buying a Marketing Agency in the Age of AI
13/1/2026 | 31 mins.
In this episode the hosts break down a $4.3M SBA‑eligible niche digital marketing agency serving legal clients, exploring its strong growth, high margins, client retainer model, and the risks around leverage and industry uncertainty.Business Listing – https://quietlight.com/listings/15442269/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.💰 Sponsored by:Tonnesen Accounting Services - Tonnesen provides full quality of earnings reports trusted by buyers, lenders, and brokers on over $500 million in deals each year. Fast, detailed, and affordable. Visit tonnesenaccountingservices.com or connect with Josh Tonnesen on LinkedIn for a free consult.Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.comIn this installment of Acquisitions Anonymous, Bill and Michael are joined by Capital Pad co‑founder Travis Jamison to review an eight‑year‑old digital marketing agency focused on lead generation and strategic advertising for legal firms. With nearly $2M in revenue and ~50% year‑over‑year SDE growth, the agency boasts roughly $1M in income at ~50% net margins, 65 active clients on retainer, and no concerning client concentration. The seller has built a team of about 10 people, works only 20 hours a week, and the business is SBA‑eligible — though with a caveat around debt coverage if the new owner wants to draw a salary.Key Highlights:- Business Size & Growth: ~$2M revenue, ~50% net margins, ~47% year‑over‑year SDE growth.- Model: Digital marketing agency specializing in legal firm lead generation and retainers.- Client Base: ~65 active clients averaging ~$3,200/mo each with no heavy concentration risk.- SBA Notes: Eligible for SBA lending, but high multiple means max leverage might preclude owner salary.- Risks Noted: Changing digital marketing landscape, debt coverage concerns, founder dependency on relationships.Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [email protected]

Buying a Cold DM Business? Watch This First
09/1/2026 | 24 mins.
In this episode the hosts roast an Instagram mass‑DM SaaS deal pitched on Acquire.com, tearing into its tiny revenue, questionable value proposition, platform‑risk exposure, and why it’s probably not worth buying.Business Listing – https://app.acquire.com/startup/KyPEOStFQyc5IElJIxbZfkbeWnE3/VRURAPXgQl3oGbimEwyP?utm_medium=email&_hsenc=p2ANqtz-9PQ_NffkgAJrVAnAt7GRNQAS61UOlqqm9Pj6fEzkwirlwcj5NUB6UdXSTHBZs7yK96zJUPq16CTLeJSDcOBm3jGYePVg&_hsmi=394180933&utm_content=394180933&utm_source=hs_emailWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.💰 Sponsored by:Viso Business Capital — Get the right SBA loan tailored to your acquisition needs with Heather Endresen’s firm. Sign up for a free live Q&A on SBA loans at https://www.visocap.net and click “Zoom Sign Up” in the top-right corner.Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.comThis week on Acquisitions Anonymous, the hosts open with some light banter about cold weather vibes and injury stories before diving into a deal that might be right up someone’s wheelhouse: an Instagram mass‑DM automation software targeted at agencies and small businesses. With an asking price of $235,000 — roughly 5.9× profit and 4.6× revenue — the tool claims 25% year‑over‑year growth, 80% margins, and the ability to send “unlimited personalized” DMs at scale. Sounds spicy — until the panel starts slicing it apart.Key Highlights:- Instagram DM outreach SaaS asking $235,000, with ~$51K TTM revenue.- Tiny scale: ~100–250 customers, ~$3.5K/mo revenue, ~$2.7K/mo profit.- Competes in a crowded, low‑barrier space with low switching costs.- Major platform risk — could be shut down by Instagram at any time.- Hosts emphasize better strategies: niche positioning or “done‑for‑you” services.Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [email protected]

This Energy Efficiency Business Looks Great… Until You Dig In
06/1/2026 | 26 mins.
In this episode the hosts hilariously critique a New England insulation and energy‑efficiency contractor deal, debating subsidy dependency, normalized EBITDA red flags, and whether it’s a business worth owning.Business Listing – https://drive.google.com/file/d/1x1fQmCWxkw0Jzbhc-vGwR89oK25r91Lm/view?usp=drive_linkWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.💰 Sponsored by:Acquisition Lab – Your fast-track to business ownership. Get hands-on support, world-class resources, and join a top-tier community of acquisition entrepreneurs. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous!Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.comThis week on Acquisitions Anonymous, Michael, Heather, and Mills tackle a unique deal in the home services world — a premier insulation and energy‑efficiency contractor operating in New England with roughly $5.3M in annual sales and a normalized EBITDA of about $671K. The business benefits from utility‑run programs like MassSave and EnergyWise, which drive much of its lead flow, but the panel quickly zeroes in on the risks inherent in those subsidy‑dependent revenue streams and skinny net margins once normalized adjustments are factored in.Key Highlights:- New England insulation & energy efficiency contractor with $5.3M revenue.- Revenue driven heavily by utility subsidy programs (MassSave/EnergyWise).- Normalized EBITDA ~ $671K but thin net margins after realistic adjustments.- Discussion on dependency risk of government/utility funding.- Debate over true profitability once owner labor and capex are normalized.Subscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [email protected]

Best of Acquisitions Anonymous - $3.5 Million Horse School?!
02/1/2026 | 30 mins.
In this episode, the hosts break down a high-margin farrier training school in Idaho with strong social media presence, lucrative real estate, and serious lifestyle business appeal.Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.💰 Sponsored by:Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.comTonnesen Accounting Services - Tonnesen provides full quality of earnings reports trusted by buyers, lenders, and brokers on over $500 million in deals each year. Fast, detailed, and affordable. Visit tonnesenaccountingservices.com or connect with Josh Tonnesen on LinkedIn for a free consult.This episode covers one of the most compelling lifestyle businesses ever discussed on the show: an equestrian industry school (farrier training) based in Idaho. Priced at $3.5M, including $2.2M worth of real estate, the business generates $477K in annual cash flow on $1.1M in revenue. The school offers technical hoof-care certifications ranging from 3 to 36 weeks and operates year-round.Key Highlights:- Asking Price: $3.5M including $2.2M real estate- EBITDA: ~$477K on $1.1M revenue (~45% margin)- 740K+ social followers drive student demand- Runs remotely, relies on local horses—no herd ownership- Ideal for horse lovers; founder’s brand is crucial to continuitySubscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [email protected]

Best of Acquisitions Anonymous - The $250K Port-A-Potty Business?!
30/12/2025 | 33 mins.
In this episode, the hosts dig into a port-a-potty rental company with $4.1M in revenue and a $2M price tag, revealing a capital-heavy, route-based business that's either a blue-collar dream or an operational nightmare.Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.💰 Sponsored by:Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.comAcquisition Lab – Your fast-track to business ownership. Get hands-on support, world-class resources, and join a top-tier community of acquisition entrepreneurs. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous!In this gritty episode, the team breaks down a portable toilet rental business based in the southeastern U.S., generating $4.1M in revenue with $1.5M in EBITDA and listed for $2M—less than 1.5x earnings. The business includes over 1,000 units, 5 trucks, and a property with a discharge pond and mobile home.Key Highlights:- Asking Price: $2M; Revenue: $4.1M; EBITDA: $1.5M- Includes 1,000+ toilets, 5 trucks, real estate with discharge pond- 60% revenue from recurring construction jobs; 40% from events- High capex, driver and routing challenges, regulatory scrutiny- Seller likely fatigued; business could scale with better ops and techSubscribe to weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking here Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations. For inquiries or suggestions, email us at [email protected]



Acquisitions Anonymous - #1 for business buying, selling and operating