Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, ...
The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode of Nudge, he shares all the secrets.
Thomas’s newsletter: https://www.sciencesays.com
Subscribe to the Nudge newsletter: https://nudge.ck.page/profile
Get the bonus episode: https://nudge.ck.page/2a6d523eea
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22:48
Can I create a viral YouTube video?
In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.
Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb
Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji
Sign up for the Nudge Newsletter: https://nudge.ck.page/profile
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28:02
I shrunk Britain’s #1 bread. Did anyone notice?
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread.
Methods of Persuasion: https://www.kolenda.io/books
Grace Forell’s podcast: https://tinyurl.com/38hu99bu
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22:35
Can I persuade 20 strangers to listen to Nudge?
Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tactics that anyone can use. So, I put his advice to the test. I’ve found 40 strangers and asked them if they’d listen to Nudge, but for 20 I used Brian’s ‘pre-suasion’. Did it work? Tune in to find out.
Brian’s LinkedIn: https://www.linkedin.com/in/brianfahearn/
Brian’s website: https://influencepeople.biz/
Learn more about Voxpopme: https://www.voxpopme.com/
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31:29
Lessons from the longest study on human happiness
What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if there is a scientific answer to this question. Is there a study that reveals the secrets behind the good life?
Yes, there is. It’s the longest study on human happiness ever conducted. Today, I spoke to Marc Schulz, the associate director of that study, and he shared the results.
What causes a happy life? Find out on today’s episode of Nudge.
Marc’s book The Good Life: https://tinyurl.com/3fzcwuhp
Access the Bonus Episode: https://nudge.ck.page/8c8b5f6c05
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
Ireland