The Room Where It Happened

Before athletes became global brands, there were a handful of people shaping the strategy behind the scenes. In this episode, founder and CEO of ARETÉ Simon Bayliff takes us inside the decisions that built “Brand Beckham,” and the close working relationship that underpinned it; built on trust, alignment, and a shared focus on performance first.

He breaks down how Beckham’s brand was carefully constructed, from defining what made him marketable to choosing partnerships that delivered real impact. It’s also a look at how that model has evolved, and why today’s top athletes are no longer just talent, but full-fledged businesses driven by the decisions made in the room.

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How does a £20,000 family loan turn into a £300 million global brand? For Tom Beahon, it all began with his parents remortgaging their home to support him and his brother’s dream of creating Castore. That early sacrifice sparked a relentless drive to succeed and made failure not an option.

Tom Beahon takes us through the early hustle, from hiding in train toilets to avoid paying fares, to camping in magazine office lobbies to get meetings. He talks about the struggles of paying himself and his brother just £1,000 a month for three years while building the business and how their £2 million partnership with Andy Murray gave Castore the credibility and authority to secure international partnerships with Premier League teams and Formula One.

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Spencer Matthews’ journey from reality TV star to the founder of a £100M business is a story of transformation, grit, and resilience. In this episode, Spencer talks about his personal evolution from battling alcohol to building Clean Co, a brand that’s revolutionizing the alcohol-free space.

He takes us through the defining moments that changed everything, including the £1M investment offer from Nicole Quinn at Lightspeed and the explosive growth that saw the company hit £2M in sales in its first year, followed by a £20M raise at an £80M valuation.

But success didn’t come without its setbacks. Spencer also shares the challenges of a rushed US launch, the near-collapse of the business, and how a down round and massive product write-offs almost derailed everything. He reflects on the lessons he’s learned along the way, the importance of staying involved in every part of the business, adapting when plans fail, and how Clean Co became a symbol of resilience.

It’s a conversation about transformation, overcoming obstacles, and building a business that not only survives but thrives against the odds.

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With Toy Story 5 & Hoppers releasing this year, The Chief Creative Officer of PIXAR, Pete Docter, joins The Room Where It Happened to break down 40 years of Pixar's history.

Pete directed Monsters Inc., Up, Inside Out, & Soul, and has worked with some of animation and technology's biggest icons, including, John Lasseter, Steve Jobs, and Andrew Stanton, just to name a few.

In this episode we dive into all of Pixar's behind-the-scenes stories, discuss the incredibly detailed creative process, and break down some of the studio's biggest hits such as Toy Story, Cars, and Monsters Inc.

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What’s stopping Gen Z from becoming millionaires? In this eye-opening conversation, Tim Armoo uncovers the harsh realities young entrepreneurs face, from crushing competition to a rapidly shifting landscape. Have side hustles truly replaced traditional entrepreneurship, or are they just a distraction?

Tim reveals why the road to success is harder than ever and how the game is changing for the next generation of business leaders.

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