The Room Where It Happened

CEO of Football Australia James Johnson takes us behind the scenes of hosting the most successful Women's World Cup in history, revealing why major events need strategic purpose, not just political visibility. He shows how real legacy isn't a buzzword, it's a measurable strategy that must begin years before the first whistle.

From the Matildas' historic run becoming the most-watched television event in Australian history, to unlocking government funding by aligning sport with public health policy, James makes the case that the deepest legacy of any major event is a permanent cultural shift, one felt far beyond the final whistle.

This is the blueprint for how sport can change a nation, not just entertain one.

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Former F1 driver Nico Rosberg traded the adrenaline of the racetrack for the high-stakes world of venture capital, leveraging his unique F1 access to build a powerhouse fund managing over €200M.

In this episode, Nico breaks down the brutal reality of reinventing his identity after reaching the absolute peak of elite sport, and how a lifetime of racing failures completely inoculated him against the fear of failing in business.

This conversation also exposes what most athletes and entrepreneurs get wrong about building a network and how Nico uses his network strategically to connect tech founders, investors, and legacy corporations. He shares why you must ruthlessly add value before asking for anything, and why success requires setting clear finish lines to avoid an endless, unhappy pursuit.

More on Rosberg Ventures here: https://rosberg.ventures/

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Why do good companies go bad? Eric Ries reveals forces corrupting companies right as they are at their most successful - from
Blockbusters activist shareholders inadvertently setting the company on a path to bankruptcy, to the British health company forced to sell to a cigarette giant.

Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great by Eric Ries is publishing on 28th May (Penguin Life, £17.99)

Eric also reveals how companies can avoid the corruption, and the surprising examples of when things are done right.

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Award winning author and entrepreneur Daniel Priestley joins us to reveal how AI has become the ultimate power shift, turning global knowledge into a universal commodity. He introduces the "AI Cake", a strategic internal nervous system every business must build, to explain why traditional information gatekeepers are becoming obsolete.

We go behind the scenes of a £170k legal dispute where Daniel bypassed six-figure fees by using Claude to identify critical oversights missed by human counsel. This serves as a case study in using AI to disrupt established professional services and solve complex problems in hours rather than months.

Despite the technology’s power, Daniel argues that AI is purely "rocket fuel" that lacks conviction. Since AI has no "gut feel" or skin in the game, human purpose remains the only factor that provides direction. Without vision, the most advanced models simply spin their wheels.

This episode explores the shifting economic pendulum as land and labor give way to the era of "Enterprise.”

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The ambition of a family business meets the influence of the A-list in a story that redefined British advertising.

In this episode, Warburtons chairman Jonathan Warburton reveals how a bakery from Bolton bypassed the traditional corporate playbook to land global icons like Sylvester Stallone, Robert De Niro, and Samuel L. Jackson.

Jonathan breaks down the high-stakes world of celebrity negotiation, explaining why he treats Hollywood stars as collaborators rather than just paid endorsements. He dives into the "Hollywood grapevine", where legends like Morgan Freeman and Samuel L. Jackson compares notes on the brand, and explores how a personal, values-led approach convinced global legends to trade the red carpet for a delivery van.

It’s a look at what happens when a legacy brand stops playing safe and starts playing for keeps, where the gap between a global hit and a total flop comes down to a single letter and a handshake.

Bio: Since 2001, Jonathan Warburton has served as Chairman, transforming the family business into a national brand. After early experience at Unilever, he joined Warburtons at 23, rising through sales and marketing to lead their iconic family-led TV campaigns.

This year, the company is celebrating its 150th anniversary. For more details https://www.warburtons.co.uk/

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