The Alldus Podcast - AI in Action

Today's guest is Martin Duffy, Head of GenAI at PWC Ireland. Founded in 1866, PwC Ireland is one of the country's leading professional services firms, providing audit, tax, consulting, deals and technology services. By combining deep industry expertise with a global network, PwC helps organisations drive transformation, solve complex business challenges and create sustainable value in an increasingly digital world.
Martin is a senior data and analytics consultant with over 30 years of experience helping organisations harness data to drive better business outcomes. He specialises in analytics strategy, building high-performing analytics functions and advancing organisational analytics maturity. With extensive experience across the financial services, public sector and manufacturing industries, Martin helps organisations unlock the full value of their data and make smarter, data-driven decisions.
In the episode, Martin discusses:
0:00 His journey from early neural networks to modern GPT scale AI evolution
2:08 How their Client Zero AI journey shifted to human-centric trust approach
3:42 Their focus on automating tasks to drive AI adoption and trust
7:05 How Personal AI wins drive adoption and organisational growth choices
9:48 Top AI leaders combine governance, responsibility and growth mindset
11:00 How AI success blends leadership and grassroots adoption
12:01 Irish firms lag due to caution, process redesign and operating model maturity
13:21 The need to choose mindset, lead visibly and prioritise people change

Today's guest is Sumeet Vaidya, Co-Founder and CEO at Crafting. Founded in 2021, Crafting is an AI infrastructure platform that enables engineering teams to deploy autonomous coding agents in secure, production-like environments. Designed for enterprise organizations, the platform allows AI agents to write, test, validate and ship software using real infrastructure, data and dependencies. Crafting helps businesses accelerate software delivery while maintaining enterprise-grade security, reliability and operational control.
Sumeet is an experienced engineering leader and entrepreneur focused on solving complex challenges that improve productivity. He has built and scaled high-performing teams across developer tools, consumer products, marketplaces and enterprise integrations. As an angel investor and advisor, he helps founders achieve product-market fit, strengthen their technology and business strategies, and build scalable companies. Sumeet is passionate about enabling teams to solve meaningful problems and create lasting impact.
In the episode, Sumeet talks about:
0:00 His journey from big tech roles to startup founder
2:27 Crafting’s shift from improving developer tooling to now enabling AI agents
4:43 Betting on AI agents despite industry skepticism
7:36 Building an enterprise-first AI agent infrastructure for scaling globally
11:57 Why Agents need real testing capabilities to succeed
15:43 Why engineering leaders are caught between AI hype and practical execution pressure
19:46 The need for engineers to focus on outcomes and founders to understand motivationTo find out more about all the great work happening at Crafting, check out the website www.crafting.dev

Today's guest is Kim Beene, Solution Sales Executive- Federal ITx at ServiceNow. Founded in 2003, ServiceNow is a leading enterprise cloud platform that enables organizations to automate, optimize and transform digital workflows across IT, HR, customer service and business operations. By connecting people, processes and technology on a single platform, ServiceNow helps businesses improve efficiency, eliminate manual tasks, enhance employee and customer experiences, and accelerate digital transformation at scale.
Kim is a ServiceNow and IT Service Management leader with over 17 years’ experience in the ServiceNow ecosystem and more than 20 years in ITSM. Kim played a key role in the growth of Highmetric (now NewRocket), supporting ServiceNow solution delivery, customer success and platform adoption. Passionate about empowering teams, improving processes and building strong client relationships, Kim combines deep technical expertise with the ability to translate complex technology into meaningful business outcomes.In the episode, Kim discusses:
0:00 Her career journey from service desk analyst to 1,000+ ServiceNow implementations
2:25 Helping Army and Air Force modernize projects and assets
3:39 Why successful implementations require leadership, change management and clear goals
5:41 Advice to create internal champions by using the platform from day one
7:28 Why empathetic leadership builds stronger teams and lasting professional relationships
11:06 Successful AI adoption depends on people, training and change management
14:24 Her advice to believe in yourself and build a career that helps others
17:19 Great leaders inspire others through empathy, learning and knowledge sharing
19:50 Finding work/life balance to prioritize family, time and life’s moments
23:14 Excitement for ServiceNow growth, leadership and future opportunities

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Today's guest is Barbara Middelkoop - Meijsen, ServiceNow Solution Architect at Aramco Europe. Founded in 1933, Aramco is one of the world’s largest integrated energy and chemicals companies. With over 90 years of history, Aramco play a central role in global energy supply, producing oil, gas and petrochemicals at scale. The company focuses on reliable energy delivery while investing in lower-carbon technologies and innovation to support a more sustainable energy future.
Barbara is an experienced consultant who bridges the gap between users, organizations and technology. She excels at translating functional user requirements into reliable technical solutions, while keeping organizational goals and process integrity in focus. Barbara can clearly communicate complex ideas and also turn them into practical implementation. She works well with a wide range of stakeholders and approaches challenges creatively, finding solutions when obstacles arise to ensure successful outcomes.
In the episode, Barbara talks about:
0:00 Her journey from Watchmaker to tech, finding passion for ServiceNow
3:14 With teams like gears, digital work offers flexible solutions
4:45 Her belief that leaders learn from all and help others grow
5:40 Her day-to-day-role bridging technical and functional sides to improve processes
8:02 Why people often cling to old habits instead of embracing new solutions
9:09 Advice to practice in a personal ServiceNow instance to learn effectively
10:36 Learning from others and attending events in the ServiceNow community
12:22 How Community involvement broadens perspective and offers supportive learning
13:00 Why she’s excited to implement AI in ServiceNow to improve efficiency