All About Beer

While walking through the beer shop, you must have noticed a brewery’s rebrand of packaging materials/signage. Sometimes it’s a slight tweak of a logo or a color change, but sometimes it’s a massive reshuffling to something brand new. Why do breweries rebrand and what are its purposes? In this episode, we will talk to a designer who helps breweries achieve their perfect branding and a brewery currently going through the process of rebranding. Both will discuss the challenges and reasons as to why breweries need to remain fresh in an ever changing beer landscape. This Episode is Sponsored by:Visit RochesterLooking to explore a new city with a vibrant beer scene? Put Rochester, NY, at the top of your list! Located in the Finger Lakes region and along Lake Ontario, Rochester is a top beer destination, home to over two dozen breweries – including New York State’s oldest, Genesee Brewing. Enjoy everything from hazy IPAs to crisp lagers, award-winning breweries, beer festivals, and tasting events all year long. There’s always something fresh on tap in Rochester! Start planning your trip today at VisitRochester.com.Estrella GaliciaEstrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906.Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”Hosts: Em Sauter and Don TseGuests: Nolen Strals, Billy Rudolph, Craig MokoskieSponsors: Estrella Galicia, All About Beer. Visit RochesterTags: Art, Marketing, RebrandingPhoto: Round Trip BrewingThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Grant Wood of Bero interviews Lee Lord of Narragansett Beer. This Episode is Sponsored by:Firsd TeaHoliday times are the right time for a nice gingerbread stout. Firsd Tea has ginger- the defining flavor of this zesty holiday classic. Combine ginger with cinnamon, vanilla, and other flavors to create your distinctive holiday brew. Email [email protected]  to find out more.Stomp StickersStomp Stickers is a proud member of the Brewers Association that produces a wide variety of printed brewery products such as beerlabels, keg collars, coasters, beer boxes and much more. Stomp’s website features an easy-to-use design tool, low quantity orders, fast turn times, and free domestic shipping. Visit StompStickers.com and use code BREWER for 15% off your first order.Malteurop Malting CompanyMalteurop Malting Company (MMC) is based in North America—specializing in growing and producing quality malts for the craft beer and distilling industries. With local farms and Malthouses spread across the United States, Canada, and Mexico, MMC's commitment to excellence is fully ingrained into every batch it produces, ensuring breweries and distilleries of any size can create the finest beverages on the planet. Visit www.malteuropmaltingco.com to learn how MMC can support your malting needs. Contact MMC at [email protected] or (844) 546-MALT (6258) for questions or to place your order.Host: Grant WoodGuest:  Lee LordSponsor: Firsd Tea, All About Beer, Stomp Stickers, Malt EuropTags: Brewing, Rhode Island, History, BarleywinePhoto Credits:  Courtesy of Grant Wood and Lee LordThe following music was used for this media project:Music: Hip Hop Intro 06 by TaigaSoundProdFree download: https://filmmusic.io/song/9533-hip-hop-intro-06License (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://linktr.ee/taigasoundprod ★ Support this podcast on Patreon ★

Situated near the Finger Lakes region of New York State, Rochester is not only a beer-lovers paradise - with 31 breweries in Monroe County - but is also home to numerous museums and outdoor activities.  The area is based in agriculture which reflects not only in Rochester’s food scene, but also in their beer scene, with many local breweries making beer that showcases the local bounty.This is a bonus episode of the All About Beer Podcast with Don Tse and Em Sauter brought to you by Visit Rochester. This Episode is Sponsored by:Visit RochesterLooking to explore a new city with a vibrant beer scene? Put Rochester, NY, at the top of your list! Located in the Finger Lakes region and along Lake Ontario, Rochester is a top beer destination, home to over two dozen breweries – including New York State’s oldest, Genesee Brewing. Enjoy everything from hazy IPAs to crisp lagers, award-winning breweries, beer festivals, and tasting events all year long. There’s always something fresh on tap in Rochester! Start planning your trip today at VisitRochester.com.Hosts: Don Tse and Em SauterGuests: Paul Leone, Dean Jones Sponsors: Visit RochesterTags: Rochester, NYPhoto: Visit RochesterThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

The most popular sub-style in beer at the moment, the India pale ale or IPA has had a very storied history, or has it? The most overwrought tale in beer is that the IPA was a new style loaded with hops to survive the long voyage to India and when it got there for all the colonists to drink, it was sparkling and delicious, unlike anything people had ever seen before. But is this merely a tall tale or does it hold some truth? On this episode we talk with beer writer Pete Brown about IPA’s history, its myths and its creation into one of the most told origin stories in beer. This Episode is Sponsored by:Visit Rochester Looking to explore a new city with a vibrant beer scene? Put Rochester, NY, at the top of your list! Located in the Finger Lakes region and along Lake Ontario, Rochester is a top beer destination, home to over two dozen breweries – including New York State’s oldest, Genesee Brewing. Enjoy everything from hazy IPAs to crisp lagers, award-winning breweries, beer festivals, and tasting events all year long. There’s always something fresh on tap in Rochester! Start planning your trip today at VisitRochester.com.Festival of Wood and Barrel-Aged BeerIf you appreciate the precision of barrel-aged beer, you got to check out the Festival of Wood and Barrel-Aged Beer in ChicagoYou’ll get access to more than 350 beers, ciders, meads and perrys from 13 style categories brewed by the world’s top barrel-aged brewers—all under one roof. The Festival of Wood and Barrel-Aged Beer in Chicago takes flight November 22nd and 23rd in Chicago.Grab your crew and get your tickets now and at Fobab.comEstrella GaliciaEstrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906.Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.”Hosts: Em Sauter and Don TseGuest: Pete BrownSponsors: Estrella Galicia, Festival of Wood and Barrel-Aged Beer, All About Beer. Visit RochesterTags: IPA, History, Brewing Photo: by Paul FennThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★