It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business? Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't. I would also love to hear your thoughts on how you feel about trends and whether or nott they work for you. Come let me know on instagram where you can find me @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Key Takeways Trends don’t last for very long; if you create branding based on a trend, within a year the trend will have moved on If you change your branding regularly you risk breaking trust with your audience and clients If you jump on a trend at the right time, it can have a good imapct and work well Some trends can get boring really quickly and become oversaturated Episode Highlights 1:14 Trends in visual branding 2:10 why rebranding frequently causes problems 4:10 Ways to use trends in your small business visual branding 6:41 trends within your visual content 9:35 Questions to ask yourself before jumping on a trend Mentioned in the episode Trending reel with Liz Mosley and Hannah Isted
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Creative Challenges I Did for Fun (That Accidentally Boosted My Business)
Over the last 5 years of running my business I have set myself various creative challenges. I never really went into them thinking about the impact that they might have on my business but every single one of them has had a really significant impact and they have often led me to other very exciting opportunities. In this episode I share with 4 of those challenges, what I learnt from doing them and the other opportunities that came my way as a result, and I encourage you to think about the impact creative challenges might have for you. I would also love to hear your thoughts on what my next creative challenge should be! Come let me know on instagram where you can find me @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Key Takeways Creative challenges can speed up your learning process and your progress Creative challenges increase your discipline and consistency Creative challenges exercise your playful creative muscle Trying a different format or limiting yourself on purpose increases creativity Episode Highlights 1:38 My first creative challenge experience 2:03 What I love about a challege 5:15 The Pattern Challenge 7:44 The Rejection Challenge 8:33 Unexpected results and opportunities from challenges 9:26 40 Lessons Challenge Mentioned in the episode Hannah Isted 30 Day reel challenge final reel Rejection Challenge Podcast episode How persuing rejection transformed my business blog
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Why I’m Saying No to an AI Avatar (and Showing Up as Me Instead)
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link) This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why. I would love to know what you think - is this something you have thought about? I would love to carry on the conversation on social media so come let me know your thoughts. You can find me @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Key Takeaways AI is never going to replace human interaction and authentic connection AI avatar may be usual for helping you show up online for your business, but weigh it up for yourself ‘Perfect’ isn’t as interesting as ‘authentic’ Episode Highlights 0:30 why I wanted to cover AI as a subject 1:30 my immediate reaction to having an AI avatar 3:20 Versions of AI tools available 4:56 The pressure to present 6:00 The appeal of an AI Avatar 8:20 A warning for using an AI Avatart Mentioned in the episode Biz Paul
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The Secret Power of Brand Values: Stay Aligned & Avoid Bad Opportunities
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link) Have you ever considered what your brand values are? Whenever I teach clients and students about branding I always bang on about how important your brand values are as part of your brand foundation and strategy. They aren't hard to work out and are often very similar to your personal values especially if you're a small business owner. In this episode, I share what my brand values are, a super simple excersize for working out what yours might be, and I also share some stories from pals on social media who shared with me how their values have impacted different situations they have found themselves in in their business! I would love to hear what you think of this episode, so please do let me know on Instagram where I’m @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Key Takeaways Our values are often passed down to us and become formed over time. Having brand values helps you to make better decisions for your business Brand values help you to steer your business in the right direction Brand values help you maintain your integrity in your business Brand values are like boundaries for your business - lines you draw that you do not cross As you change as a person, your brand values will change. It’s good to check in with brand values to make sure they are aligned with who you are Episode Highlights 0:49: What are brand values? 3:10: My Brand values 6:48: Exercise to figure out your brand values 11:10: How brand values look and work in your business 12:33: Real life examples of how brand values work Mentioned in the episode rode pod mic Brand Values Cheat Sheet Flash Sale - Design your Own Branding
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Tips for DIYing your own branding
This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link) In need of a brand but don't yet have enough budget to hire a professional? On today's episode of Building your Brand podcast I am giving you my top tips for DIYing your own branding. Whether its because you're a creative and want to do your branding yourself or you need some branding to bride the gap between now and when you can afford to outsource your branding, this episode is for you. I am also putting my course Design Your Own Branding ON SALE as I will be retiring the course after this round. Get it now while it's still available! I hope you really enjoy this episode and find it useful. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! Key Takeaways If you have a small budget but not enough for branding hire a photographer; it's the most valuable use of your money at this stage Your brand values will be similar or the same as your personal values It's important to keep asking yourself 'What do I want my customers to feel' all through the process of develioping your branding Episode Highlights 2:32 Deciding on brand values 3:12 Defining a mission statement 4:22 Brand personality 6:20 How to create a moodboard that helps you 7:31 Bare minimum elements needed to create branding 9:38 File formats needed 10:02 Colour guidelines 12:07 Fonts for branding 13:50 How photography can help 14:56 Adding illustrations to your branding Mentioned in the episode colour.adobe.com - accessability checker My blog post: recommeded brand photographers Hannah Bacon templates Flash Sale - Design your Own Branding
Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.
Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)