Building your Brand

• Behind the scenes of my branding process

  In this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my client partnerships. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review!   Key Takeaways Collaboration and Communication Are Essential: The most successful branding projects happen when there's open, honest communication and a true sense of collaboration between designer and client. Clear feedback and regular updates lead to better results and a more enjoyable process for both parties. Client Involvement Builds Confidence: Involving clients at every stage; from initial mood boards to final design tweaks, helps them feel confident in their new branding and ensures the end result truly fits their needs. Clarity Is Kindness: Direct, honest feedback from clients (even if it's blunt) is invaluable. It allows the designer to make the right adjustments quickly and creates a trusting and productive working relationship.   Episode Highlights 1:15: The client project: rebranding for Sally Webster and creating a physical journal 4:30: Lessons learned about the importance of communication in client work 7:00: The value of client collaboration and honest feedback 11:00: Step-by-step breakdown of the branding process 12:50: How to get in touch if you want to work with me in 2026   Mentioned in the Episode Sally Webster: Love How You Eat   If you're looking for branding or a rebrand in 2026, I am taking on new clients so do get in touch with me and we can book a discovery call  

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• Patricia van den Akker: The Power of Teaching in Your Creative Business

   Something that really inspires me in the small business world is how many turn their hands to teaching online, myself included. I remember teaching my very first workshop online to over 350 people around the world during lockdown and absolutely LOVING it. Since then I've taught lots more and created group courses that I'm so proud of which is why I was thrilled to chat to Patricia van den Akker, director of the Design Trust, business advisor, trainer and coach. Patricia's worked with thousands of creatives over the last 20 years and she's recently written a book called Teaching Creative Workshops in Person and Online. So if you already teach as part of your business or it's something that you are interesting in adding, then I think you're gonna find today's episode so, so valuable where we talk all about how to host workshops and teach really, really well.    Episode Highlights 05:06 Patricia shares a tip for online teaching and workshops: "launch before you're ready" to stop procrastinating, noting that getting paid increases commitment 11:59 Discussion on why teaching is beneficial for creative small business owners, including the reality that services are often currently easier to sell than product 16:59 Patricia discusses the psychology of pricing, noting that "when people don't pay, they don't value it" and that charging can actually increase student commitment . 30:00 Patricia outlines her framework for teaching by asking three key questions: "Why do you want to teach?", "What do you teach?", and "How do you teach?" . 39:56 A discussion on facilitation and the realization that often "we teach what we need to learn," and that students frequently learn more from each other than from the teacher . About the Guest: Patricia van den Akker Patricia van den Akker is the Director of The Design Trust, a creative business advisor, trainer, and coach. She has over 25 years of experience working with craftspeople, designer-makers, and applied arts professionals. Book: Teaching Creative Workshops in Person and Online Website: http://thedesigntrust.co.uk Instagram & Facebook: The Design Trust ‌ I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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• Overcoming discomfort by embracing it

  In today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth.  'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of discomfort that is just right for me - uncomfortable but not totally out of reach. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!  If you enjoyed this episode please leave a 5* rating and review!   Key Takeaways: "Capacity for Discomfort" is More Useful Than "Comfort Zone" Instead of fixating on leaving your comfort zone, focus on gradually increasing your tolerance for discomfort in ways that are healthy and sustainable. Growth Happens in Manageable Steps You don't need to leap into the deep end; taking one step at a time, with realistic self-belief, leads to more sustainable progress. Discomfort is a Sign of Growth, Not Failure Feeling nervous or uncomfortable is normal and often means you're on the right track. Over time, what once felt scary becomes routine. Everyone's Journey is Unique Your capacity for discomfort, the risks you can take, and the support you have will look different from others. Comparing yourself to others isn't helpful; focus on your own path.   Episode Highlights: 0:31: The Problem with "Get Out of Your Comfort Zone": I discuss why the phrase can be unhelpful without nuance and context. 3:57: I share my own journey with my comfort zone  7:07: The Value of Discomfort: I talk through how discomfort signals growth and how repeated exposure reduces anxiety over time. 12:00: I talk about the importance of accepting both positive and negative emotions in business and life.   Mentioned in the episode: Charlotte Lewis Speaking Confidence 

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• Jason Tamou: Why Influencer Marketing is Crucial for Your Brand

  Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand? This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing. Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe. He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on how you can start building your personal brand and land paid partnerships. Episode Highlights 02:40 - Jason's viral journey: hitting 2 million TikTok followers in 18 months by creating recipe content and being called an "idiot sandwich" by Gordon Ramsay. 06:55 - Why big brands like Adobe rely on influencers, who act as "life consultants" to guide people across niches like finance, fitness, and creative editing. 13:00 - Advice for smaller businesses: starting with UGC (User-Generated Content) is the most cost-efficient way to get creator recognition without paying for their platform's reach. 20:15 - The power of enthusiasm: Jason shares a story of a creator landing a partnership not because of their large following, but because of their consistent effort, passion, and involvement in the community. 24:55 - Why influencer fees are justified: creators wear a minimum of ten hats, including editing, business management, and community engagement. You're paying for years of audience-building, not just one video.   About the Guest: Jason Tamou Jason Tamou is a former Social Media Manager for Adobe (UK channels) and is currently working as a freelance editor and social media consultant, helping small businesses and individuals build their personal brands and confidence in social media. Instagram (Creator Account): @‌jasontamou LinkedIn: Jason Tamou I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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• Starting the conversation: My identity crisis

  In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative.  I'd really love to know what you think about the labels and titles we give ourselves and whether or not you can resonate with my slight identity crisis! Come let me know your thoughts over on instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast. I really hope you enjoy this episode   Key Takeaways The Changing Nature of Careers: Careers are no longer defined by a single job or title for life. It's increasingly common to have multiple roles, pivot between professions, and build a career from diverse income streams. This shift can create identity challenges, but it also offers freedom to redefine yourself over time. Personal Branding: Choosing Your Narrative: You have the power to decide how you present yourself to the world. Personal branding isn't about sharing everything—it's about strategically highlighting the aspects of your identity that feel authentic and meaningful to you. Giving Yourself Permission to Claim a Title: You don't need external validation to call yourself a designer, writer, or any other title. If you're doing the work, you can claim the label. Overcoming imposter syndrome often starts with giving yourself permission to own your chosen identity.   Episode Highlights 0:53 Rich Webster setting the scene for my identity crisis 1:23 Titles we give ourselves in our businesses and how we draw identity from them 4:13 How titles and career paths have changed in society over the years 5:14 Who gets to decide what the labels are? 6:06 Personal takeaways 7:16 Why we use labels and titles and why maybe we sometimes shouldn't   Mentioned in the Episode Rich Webster's Episode - Build your brand by working less Christine Gritmon's Episode - Why you need a personal brand more than ever   If you enjoyed this episode please leave a 5* rating and review!

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