Building your Brand

In this episode, I'm sharing four brands I genuinely love and feel deeply loyal to — not just because of their products, but because of the missions they're built on. Each one shows how having a clear purpose, strong values, and a quality product can create lasting trust, emotional connection, and long-term brand loyalty.
Come tell me which brands you're loyal to and why; I'd love to know!
Key Takeaways:
Building your brand around a clear mission will attract loyal customers When your brand stands for something meaningful and consistently lives it out, people don't just buy once; they recommend you, return to you, and feel emotionally invested in your success.
Pairing purpose with quality creates trust and longevity A powerful mission alone isn't enough; delivering a genuinely great product builds credibility, repeat business, and long-term sustainability for your brand.
Telling human stories gives your brand depth and meaning When your brand highlights real people, real impact, and real change, it builds empathy, trust, and a deeper connection that goes far beyond features or pricing.
 
Episode Highlights:
00:24 – Why mission-led brands create strong loyalty and trust
02:38 – Madlug: how dignity and storytelling build brand loyalty
05:26 – Who Gives A Crap: sustainability, humour, and ethical business
08:29 – Manumit Coffee: employment, dignity, and social impact
10:33 – Tony's Chocolonely: ethical supply chains and purpose-driven design
13:31 – What mission-led brands can teach you about your own business
 
Mentioned in the episode:
Madlug
Who Gives a Crap
Manumit Coffee
Tony's Chocolonely
 
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I am welcoming back my good pal and friend of the show Andy Lambert, who was actually one of my very first guests back on episode 43! Since then, the social media landscape has changed dramatically, and Andy has gone from co-founding ContentCal to becoming a Senior Product Marketing Manager at Adobe.
In this episode, Andy gives us a veritable masterclass on LinkedIn, explaining why it is currently the single best platform to find your audience. We dive into the concept of "Social First" marketing, why personal profiles are outperforming company pages, and the data-backed reasons why consistency wins over viral hacks. If you have been struggling to make sense of LinkedIn or want to know where to focus your energy in 2026, this episode is absolute gold.
 
Key Takeaways:
The "Social First" Approach: Marketing has shifted; social media teams are now the closest to the customer and should be leading the wider marketing strategy, rather than just being a distribution channel at the end of the process.
The 95-5 Rule: Research from the B2B Institute shows that 95% of your potential buyers are not in the market to buy right now. Your marketing job is not just to convert the 5%, but to build memory structures with the 95% so they think of you when they are ready.
LinkedIn is the place to be: Andy wagers that LinkedIn is currently the best platform for organic reach and precise audience targeting, especially for B2B and service-based businesses.
Zero-Click Content: Social platforms no longer want you to link out to your website. The best performing content (like PDF carousels on LinkedIn) keeps people on the platform and increases "dwell time."
Employee Advocacy is vital: People trust people more than brands. The most effective way to grow a company's reach is through the personal profiles of its founders and employees, not just the brand page.
 
Episode Highlights:
02:15 – Andy shares his journey from founding ContentCal to its acquisition by Adobe and his current role.
06:50 – What "Social 3.0" means and why social media needs to move from the "kids' table" to the boardroom.
12:44 – The "95-5 Rule": Why most marketing fails because it ignores the 95% of people who aren't ready to buy yet.
18:41 – A LinkedIn Masterclass: Andy breaks down exactly why LinkedIn is working so well right now.
26:24 – Understanding "Zero-Click Content" and why PDF carousels are generating huge reach.
36:12 – The importance of video and how to repurpose podcast clips for LinkedIn and YouTube Shorts.
 
About The Guest:
Andy Lambert is the Senior Product Marketing Manager at Adobe and a founding member of ContentCal, a social media marketing software that was acquired by Adobe. He is also the author of the book Social 3.0, which explores the future of social media marketing. With over a decade of experience in the industry, Andy is passionate about helping businesses understand the power of a social-first strategy.
You can find Andy on LinkedIn (it's the best place to get a response!) or check out his book on Amazon.
Mentioned in this episode:
Social 3.0: Andy's book on the evolution of social media.
Andy's Substack Social 3.0.
Adobe Express: The all-in-one design and content creation tool. (Aff link)
The B2B Institute: The think tank that researched the 95-5 rule.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!

In today's episode, I'm doing something a little different and sharing a few of the tools I've been loving recently. These are paid subscriptions I use to save time, streamline my content creation, and make video feel more sustainable and enjoyable. They're not "must-have" tools to run a business, but they are thoughtful investments that help me work smarter, stay creative, and focus my energy where it matters most.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!
Key Takeaways
Choosing tools that save time will protect your creative energy Investing in content creation tools that reduce friction allows you to show up more consistently, avoid burnout, and spend more time actually creating instead of wrestling with tech.
Using automation with intention builds trust, not distance When you use automations in a personal, generous way; like voice notes or encouragement rather than constant selling; you deepen connection and make your marketing feel more human and aligned.
Building a sustainable workflow makes growth possible Designing systems that make video and content creation faster and easier creates momentum, supports long-term growth, and helps you stay consistent without exhausting yourself.
Episode Highlights
00:00 – Why I'm sharing the paid tools that help with content creation and save time
00:54 – How I use Superprofile for Instagram automations and voice note DMs
03:46 – Why Epidemic Sound is my go-to for music for YouTube, podcasts, and reels
05:48 – How I use Jitter to create quick animations for Instagram and video content
07:55 – How Frame.io helps with video feedback, collaboration, and client work
10:08 – Why investing in tools matters for sustainable video and content creation
 
Mentioned in the episode
Superprofile (aff link)
Epidemic Sound
Frame.io
Jitter

A topic I haven't covered on the podcast for a while is photography so when Olivia Bossert got in touch about coming on to chat about her 'IT Girl' philosophy, I knew it would be SUCH an interesting and different perspective on personal brand photography.
I am a big believer in brand photography and how much it can do to enhance your brand. It really can impact the visual look and feel of your branding and give you heaps of confidence in how you show up in your business and online.
In this episode, Olivia shares her fascinating journey from shooting for Vogue to pivoting into the personal branding space. We chat about why having a full team on set can transform your confidence, why you definitely don't need to know how to pose, and how she is reclaiming the term "IT Girl" to help business owners show up as their most authentic selves.
 
Key Takeaways:
Pivoting after achieving the "dream": Olivia shares the honest reality of achieving her life-long goal of shooting for Vogue, only to realise it didn't bring the fulfilment she expected, leading to her pivot into personal branding.
The "IT Girl" Philosophy: We discuss reclaiming the term "IT Girl" – it isn't about being a celebrity like Paris Hilton; it's about fully owning who you are, what you love, and showing up unapologetically as yourself.
You don't need to know how to pose: One of the biggest fears people have is not knowing what to do in front of the camera. Olivia explains that on a high-end shoot, posing is the photographer's job, not yours.
Treating your brand like a fashion editorial: Olivia applies her background in fashion to personal branding, using a full team (stylists, assistants, lighting experts) to create high-end, magazine-quality images for business owners.
Confidence is a result, not a prerequisite: You don't need to feel confident before the shoot. The process of being looked after by a professional team and seeing the final results is what actually creates that lasting confidence boost.
Episode Highlights:
02:00 – The "Vogue moment" and why achieving a big goal led to an identity crisis and a business pivot.
05:00 – How Olivia applies a fashion editorial mindset to personal branding to create a unique USP.
06:00 – A breakdown of what a full production team looks like (and why you might want a stylist and lighting assistant).
09:00 – Overcoming camera confidence: Why you don't need to be an influencer or model to look amazing.
16:00 – Redefining the "IT Girl" and why the term might feel jarring at first but is actually incredibly empowering.
28:00 – The debate on AI in photography: Why images hold energy and why AI headshots often miss the "spark" in the eyes
 
About The Guest:
Olivia Bossert is a personal brand photographer, artist, and online business owner based in London. After a decade working as a fashion photographer for international publications and brands (including Vogue!), she pivoted to bringing that high-end editorial experience to female founders and business owners.
You can find Olivia on Instagram @oliviabossert or visit her website oliviabossert.com.
The It Girl Experience: https://www.oliviabossert.com/shoot 
It Girl Studio: https://www.oliviabossert.com/studio
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!

I am beyond excited to be hosting my first ever Live Podcast Event this year! A goal I've had since 2024 and now is becoming a reality! If you're local to Cardiff/South Wales and want to be there in person you can grab one of the final tickets and come along (if there are any left!)
Today on the podcast I am giving you a behind the scenes look into all that has gone on in the lead up to the event. I talk openly and honestly about the highs and lows and doubts and excitements! I'm always interested in behind the scenes of anything I've not done before so I do hope you enjoy this sneak peak behind the curtain!!
Have you ever put on your own event? I'd love to know the bits you loved and the bits you hated!
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
If you enjoyed this episode please leave a 5* rating and review!
 
Key Takeaways
Big ideas take time; and that's not a failure. Meaningful creative projects often require patience, alignment, and trusting the timing rather than rushing the process.
Valuing your work invites others to value it too. Charging for events matters; not just financially, but as a way of creating commitment, respect, and space to deliver a higher-quality, more intentional experience for everyone involved.
Real connection happens when we step into the room together. Live podcasts transform a solitary listening experience into real community, showing the power of bringing people together in person in an increasingly digital world.
 
Episode Highlights
00:00: Why I'm hosting a live podcast event (behind the scenes of podcast event planning)
02:30: How I planned a live podcast: mindset, logistics, and challenges
03:55: Ticket pricing strategy for events: early bird tickets, paid vs free events
07:30: Building community through live podcasts + future in-person event plans