Building your Brand

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.
In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK. 
She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she'd learnt to help people starting out in business feel confident about legal things.
The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want's to help and in the process she became a small business owner too. 
Episode Highlights
00:01 – Why legal topics matter for small business owners
01:20 – Meet Ingrid: her mission to make legal support accessible
03:10 – When to start thinking about legal documents and contracts
05:15 – The essential documents every business needs (privacy, cookies, terms, contracts)
08:15 – Flexibility, templates, and making contracts work for you
13:00 – Trademarks: what they are and when to consider them
18:00 – The power of clarity, boundaries, and legal confidence
25:00 – Legal care as part of your brand and client experience
32:00 – Overcoming mindset blocks and making the law work for you

Key Takeaways
Start as You Mean to Go On Laying legal foundations early brings peace of mind and sets the tone for a confident, professional business journey.
Protection is Empowerment Contracts and policies aren't just paperwork; they're tools that protect your creativity, your income, and your client relationships.
Clarity Builds Trust Clear agreements and transparent policies foster trust, making every client interaction smoother and more respectful.
Legal Confidence is for Everyone The law isn't just for big companies; accessible templates and resources mean every small business owner can feel secure and empowered.
Your Brand is More Than Visuals Legal care is part of your brand experience, showing clients you value integrity, safety, and professionalism at every touchpoint.
Reclaim Your Power Embracing legal tools is an act of self-respect and kindness to your clients; no more shrinking or second-guessing, just confident business-building.

Mentioned in the Episode
Ingrid's website: Her Legal Space
 
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole "email marketing thing" and finally master their sales in a way that leverages their personality, vision, and values.
She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe.
Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.
In this episode, I chat with Liz Wilcox, whose infectious enthusiasm for email marketing and unapologetic approach to personal branding is truly inspiring. We dive into how you can infuse your unique personality into your brand, why email marketing is such a powerful tool for connection, and how doing business your own way can attract the right people. Whether you're looking to stand out or just want to feel more at home in your business, I hope this conversation encourages you to embrace what makes you, you.
Key Takeaways
Lead With Who You Are Building a brand around your true personality creates genuine connections and makes your business a place where you belong.
Let Your Values and Vision Shine When you share your values and vision openly, you attract people who resonate with your mission; not just your style.
Authenticity Attracts the Right Audience Being boldly yourself may not appeal to everyone, but it draws in those who truly connect with your story and energy.
Consistency Doesn't Mean Predictability Show up regularly, but don't be afraid to vary your approach; keep things fresh and let your personality evolve.
Small Personal Touches Matter Simple, relatable updates in your emails or content can build trust and make your brand memorable.
You Can Build Success Your Own Way There's no single formula; find the intersection of what feels good, what you're great at, and what serves your audience.
Episode Highlights
01:18 – Meet Liz Wilcox: 90s branding, authenticity, and doing business her way
02:04 – How to get your personality across in your brand
04:07 – The evolution of Liz's business and finding her true voice
06:44 – Attracting the right clients through authentic branding
09:11 – Vision, values, and the strategy behind personal branding
13:26 – Practical advice for showing up as yourself online
16:35 – The power of connection, community, and being open
22:48 – Email marketing tips: keep it simple, personal, and varied
28:29 – Building a business that feels good and serves others

 
Where to find out more from Liz
Liz's 9$ membership (affiliate link)
Liz's Instagram
Liz's Facebook
Liz's Twitter
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.
In this episode I speak to Sasha Glasgow of Frank + Feel. Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt. 
Through her email letters, journalling workshops, podcast and Instagram #RemindHers, she documents her journey as it unfolds, unlearning self-doubt, tuning back into self-trust, and living this new creative multi-hyphenate life she has finally given herself permission to pursue. Her hope in doing so publicly is that each step proves to be small, powerful #RemindHer to those who come across her words, in their own lives.
Key Takeaways
Journaling is a Safe Space for Self-Discovery Let your journal be a judgment-free zone where all parts of yourself can show up honestly and without filters.
There Are No Rules; Find What Works for You Your journaling practice can be as simple or creative as you like. The only right way is the one that feels right for you.
Journaling Fuels Clarity and Creativity Use your journal to marinate ideas, work through challenges, and spark new directions in your business and life.
Start Small and Remove Barriers Even a few bullet points or a quick list can be powerful. Make journaling accessible by keeping your tools close and prompts simple.
Let Honesty Lead, Not Perfection Don't worry about how your journal looks or reads; focus on being honest with yourself, not on creating something to share.
Celebrate Tiny Delights and Everyday Joys Journaling isn't just for working through struggles; use it to notice and savor the small moments that bring you joy.
Timestamps
01:26 – Meet Sasha Glasgow: her story and the Frank & Feel community
03:09 – How journaling supports business and personal growth
05:07 – The benefits of journaling for business owners
07:18 – Common journaling mistakes and the importance of honesty
10:12 – Different types of journaling and finding your own style
13:09 – Practical tips for starting and sustaining a journaling habit
17:20 – Journaling prompts for business owners and creative minds
24:34 – Journaling for joy, gratitude, and tiny delights

 
To find more from Sasha check out: 
Sasha's RemindHer newsletter, for all new things happening. 
Season one of the podcast. Designed to be be there and be revisited whenever you might need them.
Her website
Her Instagram
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!
Also a big thank you to this episode's sponsor Little Nutkins - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas.

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back. 
We chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business. 
 
Key Takeaways
Play is Powerful Embracing playfulness in life and business opens the door to creativity, resilience, and genuine happiness.
Experiment Boldly Small businesses have the unique freedom to try new things, pivot quickly, and learn from every experiment; so don't be afraid to play and fail.
Redefine Failure When you approach work with a playful mindset, failure becomes just another step in the creative process, not something to fear.
Protect Your Joy Not every hobby needs to become a business; sometimes, keeping something just for fun is the best way to nurture your creativity.
Stay True to Yourself Building a business around your values and passions can be deeply rewarding, even if it means taking the less conventional path.
Connection Fuels Growth Engaging with your community and sharing your journey authentically can lead to surprising opportunities and meaningful impact.

 
Episode Highlights
01:23 – Emma's background: from agency founder to play advocate
03:54 – The organic growth of The Playful Den and the decision to go all-in
07:19 – Monetizing a passion: Patreon, courses, and business pivots
10:17 – Branding, launching services, and experimenting with products
12:56 – Why small businesses can be braver and more playful
16:12 – Overcoming fear of failure and the Play-Doh mindset
19:32 – Marketing, newsletters, and building an engaged community
21:50 – The rewards and challenges of running a playful business

 
You can find out more by visiting:
Playful Den's website
Playful Den's Instagram
Playful Den's Patreon
People Who Play Podcast
 
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I'm always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave's journey from youth worker to social entrepreneur is filled with lessons on resilience, clarity of mission, and the power of a simple story. Whether you're building a brand or just looking for a spark of inspiration, I hope this conversation encourages you to think bigger about the impact you can make.
Key Takeaways 
A Clear Mission Creates Momentum When you know the problem you're solving and stay true to it, your brand's story becomes magnetic and memorable.
Start Small, Dream Big Even with limited resources, bold ideas and determination can lead to global impact.
Let Your Story Be Shared Make your mission easy to understand and repeat, when others can tell your story, your message spreads further than you ever could alone.
Embrace Growth and Its Challenges Every stage of building something meaningful brings new lessons. Growth may be uncomfortable, but it's where transformation happens.
Impact Goes Beyond Products True success is measured by the lives you touch and the change you inspire, not just sales or numbers.
Stay Focused, Stay Generous Protect your core mission, but don't be afraid to share your ideas and support others along the way.
 
Episode Highlights
00:20 – Meet Dave Linton and the Mad Lug mission
01:25 – The story behind Mad Lug: from youth work to social enterprise
02:55 – Naming, branding, and building a business with purpose
06:50 – The importance of a clear, shareable story
12:10 – Marketing, organic growth, and learning from mistakes
18:00 – Social media, influencers, and the value of authentic advocacy
24:40 – Challenges of growth, staying true to your mission, and leadership lessons
32:00 – Impact stories: changing lives and inspiring others
41:30 – Highlights, reflections, and how to connect with Madlug
Find out more about Madlug:
Madlug website
Madlug for Business
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!