REWORK

Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.Key Takeaways00:00 – Introduction00:10 – How Fizzy’s launch came together02:17 – Choosing what really needs to ship in V108:51 – The downside of announcing dates too far ahead12:33 – How algorithms have reshaped marketing23:37 – Building buzz through word of mouth30:00 – It all comes down to building a solid productLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they’re drawn to working in the open, and how that mindset carries into their newest product, Fizzy.Key Takeaways00:12 – Why open source continues to matter at 37signals05:12 – Sharing work publicly pushes quality higher09:55 – How open source fits into Fizzy’s SaaS setup15:15 – Treating open source as a gift19:41 – Getting direct feedback in unfamiliar but fun ways 22:56 – How the team decides what goes into Fizzy and what doesn’t24:34 – A Danish language lessonLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.Key Takeaways00:12 – Recognizing when a product is ready to meet the world02:55 – Strip things back to the essentials first07:32 – Weighing real-world feedback from early users10:03 – Add the final layer of polish without overdoing itLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.do"Quality: The Concept2 RowErg" from Jason's HEY WorldRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.Key Takeaways00:11 – The pricing experiments over the years10:48 – Why 37signals avoids enterprise deals18:05 – How Basecamp’s pricing style differs from HEY’s25:12 – Avoiding gimmicks and overthinking31:03 – Fizzy’s pricing modelLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face.Key Takeaways00:14 – How 37signals approaches its twice-a-year meetups01:52 – What’s required and what’s optional04:09 – The deeper purpose behind bringing everyone together07:51 – Finding the right blend of scheduled time and free time16:37 – The limits of video calls23:22 – Yes, there’s fun, but it’s still a work tripLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X