The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.
Key Takeaways
00:10 – What happens shortly after launch
02:09 – Dialing the team back
05:10 – Product touch ups and enhancements
06:16 – Returning to a familiar work rhythm
07:16 – Balancing the product push with real breaks
10:39 – Not letting early signups call the shots
20:32 – Sticking with what works for your team
22:00 – Putting the product ahead of quick money moves
27:26 – Why launch buzz doesn’t last forever
Links and Resources
The Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY World
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X