A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and ...
When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges.Key Takeaways:00:40 - The habit of the present. What people are already doing?02:19 - A customer's alternative isn't always your direct competitor05:06 - 37signals competition now vs. when the company started06:29 - Being open to something new often requires breaking a habit12:13 - Considering what people are replacing when developing 37signals newest products14:00 - How dogfooding your product helps you figure out what it needs17:33 - Using free trials, 1:1 demos, and group classes to give potential customers experience with your productLinks and Resources:Jason's post about what your product replaces on XBasecamp classes with live Q&ABooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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28:43
Question Your Customers
Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.Key Takeaways:00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback for possible marketing opportunities08:42 - Form questions and answer fields that allow customers to use their own words to express what they think14:18 - Focus on organic feedback rather than quantitative metricsLinks and Resources:Customer feedback on basecamp.comBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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18:23
V1 is for Us
In this week's episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share their approach to product design, explaining why the first version of a product (V1) is always built for the company's internal use case. They discuss responding to user feedback and the importance of actively using their own products to uncover issues. They also dive into the challenges they've faced when building software for someone else's needs vs. their own.Key Takeaways:00:35 - The problem with imagined use cases07:21 - A trimmed down V1 gives you permission to focus on what's most important10:28 - The story of Highrise17:27 - “Dogfooding” to help identify and address product issues20:48 - Avoid the temptation to react too quickly to early customer feedback23:11 - Design breakthroughs come to life by creating innovative solutionsLinks and Resources:Version 1 is for you – Jason Fried's HEY World postBooks by 37signalsSign up for a 30-day free trial at Basecamp.com\HEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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32:43
Principles of Communication
37signals’ co-founders Jason Fried and David Heinemeier Hansson share insights from their write-up, The 37signals Guide to Internal Communication. They discuss effective communication strategies within the company and with the public, offering practical advice to consider when conveying messages.Key Takeaways:00:41 - The backstory of how the guide was created02:39 - The write up serves as both an internal reminder and a practical manual for how communication is handled at 37signals06:36 - Why publishing doesn’t require perfection10:52 - Poor communication can lead to misunderstandings18:26 - How unclear communication can come across negatively23:03 - Why you shouldn't rush tough conversations Links and Resources:The 37signals Guide to Internal CommunicationBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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27:15
Say No by Default
In their book REWORK, 37signals’ co-founders Jason Fried and David Heinemeier Hansson write about the power of saying no. This week on the podcast, they revisit that idea, diving into the hidden costs of saying yes and the burden of commitments that often come with it. They also discuss how saying no preserves simplicity and helps maintain focus.Key Takeaways:00:45 – Saying yes often comes with regret03:00 – Yes feels good until it’s time to fulfill the commitment07:58 – Adding features to products often results in layered complications14:53 – Saying no is more difficult when you have the capacity to say yes19:51 – The courage to say no creates space for simplicity29:30 – The best way to say to no to customer requestsLinks and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.
Ireland