The Future of Attention: Live Shopping, AI & The New Rules of Business | The Burnouts
In this episode with The Burnouts (Phoebe Gates and Sophia Kianni), we talk about the massive shifts happening in live shopping, AI, and the attention economy, and why convenience is about to reshape everything you know about business. We talk about where the real opportunities are for young creators, how to market across platforms the right way, and why empathy and EQ still outperform everything inside a company. I also share my take on culture, judgment, the future of work, and what it actually means to take control of your life in the AI era.See more from The Burnouts:- The Burnouts TikTok- The Burnouts IG- The Burnouts Youtube
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1:24:39
The Next Big Marketing Trend For 2026
In this episode, I break down one of the biggest marketing opportunities of 2026 and beyond. We dive into how brands, from mom-and-pop shops to Fortune 50 giants, can use collectible strategy to drive trials, build real affinity, and reach entirely new audiences. I get into why collectibles are becoming a core part of culture, how “interest media” is changing brand discovery, and why frictionless execution matters more than ever. I also walk through real examples across airlines, gyms, clothing brands, and local businesses to show exactly how this strategy works in the real world.
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20:42
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20:42
How to Build a Real Business in the Creator Economy: Q&A With Top Creators
In this episode, I sit down with some of the top creators using Stan (garyvee.com/stan) to talk about building real businesses in the new creator economy. We go deep on how to pick the path that actually excites you, why reinvesting profits beats buying dumb sh*t, and how to hire when you’re just starting out. I also share thoughts on building both a personal brand and a company at the same time, why “document, don’t create” still wins in 2025, and how to stop overthinking and just do the thing that feels right.
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1:02:59
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Losing Your Job, Finding Your Purpose, and Why Posting on LinkedIn Changes Everything
In this episode of Tea with GaryVee 93, I talk about what to do when life forces you to make a change, whether that’s losing your job, starting over, or finally going all in on your side hustle. I share my two cents on why LinkedIn is your new resume, how to turn passion into profit, and why falling in love with hard things is the real unlock. I also share thoughts on complaining vs. taking action, the rise of live social shopping, and how giving yourself grace can help you build momentum instead of burnout.
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44:45
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44:45
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the coming years. I also share tactical advice on content creation, company culture, and how to win in a world where marketing is changing every day.
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
Ireland