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304 episodes

Writers in a video-first world?
14/07/2026 | 43 mins.
Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.This episode is sponsored by Wist...
Superpath Q2 2026 Quarterly Update and AMA
08/07/2026 | 24 mins.
This is Alex’s quarterly update solo episode on all things Superpath. In our second quarterly State of Superpath, Alex runs through what’s happened in Superpath this quarter, from the new member hub and Change My Mind to a big podcast reset landing in ...
Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan
29/06/2026 | 39 mins.
Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeabl...
We Are Worth More Than Our .md Files
24/06/2026 | 34 mins.
In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?! ( https://www.superpath.co/blog/the-artifact-era ). Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, ...
Brand mentions, backlinks, and AI search with Gordon Meagher
17/06/2026 | 27 mins.
ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe. Al...

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About Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

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