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Content, Briefly

Superpath

Business Careers

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302 episodes

Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan
29/06/2026 | 39 mins.
Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeabl...
We Are Worth More Than Our .md Files
24/06/2026 | 34 mins.
In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?! ( https://www.superpath.co/blog/the-artifact-era ). Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, ...
Brand mentions, backlinks, and AI search with Gordon Meagher
17/06/2026 | 27 mins.
ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe. Al...
Content Marketing from a Blank Canvas
10/06/2026 | 35 mins.
If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us a...
Be the one who actually cares about content
03/06/2026 | 29 mins.
An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely go...

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About Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

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Business Careers Marketing