Creative Control

Grammy-winning producer Hit-Boy has shaped the sound of modern hip-hop—crafting timeless records for Jay-Z, Beyoncé, Nas, Kanye West, and more. But behind the hits is a deeper story about creative ownership, personal growth, and learning when to let go. Recorded live at Fast Company’s Innovation Festival, executive director of editorial programming KC Ifeanyi traces Hit-Boy’s evolution from a teenage producer chasing opportunity to a creative leader rewriting his own rules. He opens up about being locked into a restrictive publishing deal for nearly two decades, how mentorship from Jay-Z helped him regain control, and why he now sees that period as a necessary part of his growth. Hit-Boy also dives into his creative process—why he treats beat-making like a video game, how rejection is baked into the job, and what it really takes to make music that lasts. He shares his perspective on AI as a creative tool (not a threat), his journey with therapy and mental health, and why setting boundaries has been essential to protecting his energy. Now expanding into film, brand work, and building a creative hub for the next generation, Hit-Boy describes this chapter of his life as a “software update”—a full reset, creatively and personally. For more of the latest business and innovation news, go to ⁠https://www.fastcompany.com/news⁠ To listen to the latest episodes of Creative Control on Fast Company:⁠https://www.fastcompany.com/podcasts/creative-control

Since its debut, Solo Traveling with Tracee Ellis Ross has become Roku’s most-watched unscripted original (show?) ever—igniting global conversations about self-discovery, independence, and the freedom of traveling alone. At Fast Company's 11th annual Innovation Festival this past September, Tracee and Brian Tannenbaum, head of Roku Originals, took to the stage for a candid conversation about how the series redefines unscripted storytelling and authentically reaches a unique audience, as well as why this experience has forever changed Tracee's expectations of creative and business partnerships.  For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

Small business owners are staying optimistic — three-quarters expect revenue gains despite ongoing labor shortages, inflation pressures, and economic uncertainty. Their confidence, fueled by strong demand and increased clarity around tax policy, is driving investment and innovation heading into 2026.

Cassandra Peterson, better known as Elvira, Mistress of the Dark, has spent nearly 25 years turning horror, humor, and high camp into an art form—and a solid business. In this bonus Halloween episode of Creative Control, Peterson opens up about her wild journey from Las Vegas showgirl to pop culture icon, discussing how to build a brand that lasts and her latest project that's been decades in the making: Elvira's Cookbook From Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

Shea Couleé has become an undeniable force in drag, rising from Chicago’s local scene to snatching crowns on RuPaul’s Drag Race to breaking new ground in the Marvel Cinematic Universe. Shea has been an integral part of drag becoming mainstream—and she has a few ideas on where it should be headed next. In this episode, Shea charts her creative journey through drag, lessons she’s learned in building a brand, how her Black and queer identities have turbocharged her creativity, her iconic debut in the MCU starring in Ironheart, and why more risk-taking in drag is what’s needed now more than ever.  For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control