EntreArchitect Podcast with Mark R. LePage

Available Episodes

5 of 500

EA600: Sherry Harbaugh - A Master Guide Spec for Small Firm Architects
A Master Guide Spec for Small Firm ArchitectsIn this episode, Mark sits down with Sherry Harbaugh, a seasoned specification consultant with over 35 years of experience in the architecture and construction industry. Sherry shares her unique journey into the world of specifications and highlights how critical well-crafted specs are to project success. They explore the ripple effects of poorly written specifications, from costly mistakes to communication breakdowns.Sherry introduces her master guide specification, a valuable resource designed to support small and mid-sized architecture firms navigating the complexities of project documentation. Throughout the conversation, they discuss the importance of mentorship, community, and the role of networking in building a successful career. Sherry also emphasizes why architects need to develop strong business skills alongside their design expertise.Above all, her story serves as a reminder to architects to stay resilient and not lose sight of their passion for the profession.This week at EntreArchitect Podcast, A Master Guide Spec for Small Firm Architects with Sherry Harbaugh.Learn more about Sherry online at TRC Consultants, let her know if you want to her email list at [email protected], and connect with her on LinkedIn.Referenced in this EpisodeStart developing your specification today! Download the TRC Master Guide Specifications with immediate access to over 300 Architectural Guide Specification Sections in Microsoft Word format used for any size project. EntreArchitect listeners get 10% off with code masterguide10.Please visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:Build SmartGabl CESEmergingContext & Clarity
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45:45
EA599: Jeff Ross - The Evolution of Web Design for Architects
The Evolution of Web Design for ArchitectsWeb design isn’t just about looks—it’s about creating a seamless experience that reflects the care and thought architects put into their projects. In this episode, Jeff Ross, founder of CDH, shares how his background in design and strategy led him to specialize in websites for architects, interior designers, and homebuilders.Jeff talks about the evolving role of websites in the architecture industry, from online portfolios to client acquisition tools. He breaks down the importance of balancing aesthetics with functionality, incorporating SEO, and avoiding common mistakes that keep firms from standing out. As AI and new technologies reshape the web design landscape, Jeff offers insight into how AEC firms can stay ahead. He also highlights the power of strong photography, compelling storytelling, and social media integration in creating a cohesive online presence.Whether you're rethinking your firm's website or launching one for the first time, Jeff's tips can help you build a site that works as hard as you do.This week at EntreArchitect Podcast, The Evolution of Web Design for Architects with Jeff Ross.Learn more about Jeff online at CDH, check out his free resource Web Design Tips for Architects, and connect with him on LinkedIn.Please visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:Build SmartGabl CESEmergingContext & Clarity
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39:17
EA598: Reg Prentice - Gehry, Gensler, and Lessons Leading to TonicDM
Gehry, Gensler, and Lessons Leading to TonicDMReg Prentice, CEO and founder of TonicDM, shares his journey from architecture school to leading innovation in design technology. With over a decade at Gehry Partners and nine years at Gensler, Reg’s career has centered on bridging architecture and technology — finding ways to make design processes smoother, smarter, and more collaborative.In this episode, Reg discusses key lessons from his time at both firms, including the importance of active listening, understanding client needs, and creating tools that work seamlessly for architects. These insights directly shaped TonicDM, a cloud-based platform designed to simplify project communication for architecture and engineering firms.Reg also reflects on the challenges of integrating technology into design workflows and why customer-focused innovation is essential for the future of the AEC industry.This week at EntreArchitect Podcast, Gehry, Gensler, and Lessons Leading to TonicDM with Reg Prentice.Learn more about Reg online at TonicDM, and connect with him on LinkedIn.Please visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:Build SmartGabl CESContext & ClarityEmerging
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1:05:18
EA597: Leslie Horn and Breck Crandell - Cargo Architecture
The 4 Steps to Selling Your Expertise as an ArchitectIn this episode of the EntreArchitect podcast, Mark sits down with Leslie Horn and Breck Crandell of Three Squared, Inc. to explore the innovative world of cargo architecture and the growing role of shipping containers in modern design and construction.Leslie and Breck share their unique paths into the industry, their passion for sustainability, and how Three Squared has become a leader in modular design using shipping containers as primary building blocks. They discuss the technical and regulatory challenges that come with container construction, while highlighting the strength, durability, and cost-saving potential of offsite fabrication and modular methods.The conversation dives into how this approach is not just about efficiency, but also about rethinking affordable housing and expanding design possibilities for architects and developers alike. Leslie and Breck also reflect on the importance of collaboration, staying open to new ideas, and why embracing discomfort is essential for innovation and growth in the architectural profession.This week at EntreArchitect Podcast, Cargo Architecture with Leslie Horn and Breck Crandell.Learn more about Leslie and Breck online at Three Squared, listen to The Innovative Real Estate podcast, and connect with Leslie and Breck on LinkedIn.Please visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:Build SmartGabl CESEmergingContext & Clarity
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52:42
EA596: Blair Enns - The 4 Steps to Selling Your Expertise as an Architect
The 4 Steps to Selling Your Expertise as an ArchitectBlair Enns, founder of Win Without Pitching and author of The Four Conversations, joins the podcast to share a powerful framework for selling expertise as an architect. He explains how positioning yourself as a trusted advisor rather than just a service provider leads to stronger client relationships and better business outcomes.The conversation explores the four key stages of selling—probative, qualifying, value, and closing conversations—helping architects identify the right clients, set prices based on value rather than industry norms, and confidently say no to misaligned projects. Blair also discusses common sales pitfalls, how to recognize red flags in client relationships, and why shifting the focus from selling to advising creates more successful engagements.Whether you're struggling with pricing, client fit, or closing deals, this episode provides actionable insights to help you build a more profitable and sustainable architectural practice.This week at EntreArchitect Podcast, The 4 Steps to Selling Your Expertise as an Architect with Blair Enns.Learn more about Blair online at Win Without Pitching, check out his podcast 2Bobs, and connect with him on LinkedIn.Referenced in this EpisodeEA219: Pricing Creativity with Author Blair Enns [Podcast]The Four Conversations: A New Model for Selling Expertise by Blair Enns [book]Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Mentioned in this episode:Build SmartGabl CESContext & ClarityEmerging
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1:05:44

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About EntreArchitect Podcast with Mark R. LePage

Architect Mark R. LePage explores the business of architecture, firm leadership and the everyday life of an architect. From Gābl Media, EntreArchitect Podcast features weekly interviews with inspiring, passionate people who share their knowledge and expertise... all to help you build a better business as a small firm entrepreneur architect. Proven business strategies for architects, including financial management, profit, marketing, sales, productivity, and planning.

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