701 episodes
EA669: Chad D. Reineke - Rules of Practice: The Future of Architecture and Ethics
17/07/2026 | 41 mins.Rules of Practice: The Future of Architecture and Ethics
Rules of Practice is more than a conversation about professional architectural standards. In this episode, Mark speaks with Chad D. Reineke about why ethics, judgment, and responsibility matter even more as technology reshapes architectural practice. Together, they explore how architects can create lasting value beyond the drawings they produce.
Chad shares lessons from his book Rules of Practice and explains why good judgment cannot be replaced by faster workflows or artificial intelligence. He discusses the role of mentorship, licensure, and reflective practice in developing strong professionals. Along the way, he offers practical insights for architects at every stage of their careers.
Finally, the conversation looks ahead to the future of the profession. Chad explains how architects can embrace new tools without losing sight of their responsibilities to clients, communities, and one another. This episode is a thoughtful reminder that the future of architecture depends as much on wisdom and character as it does on innovation.
This week at EntreArchitect Podcast, Rules of Practice: The Future of Architecture and Ethics with Chad D. Reineke.
Connect with Chad online at Lightroom Studio and Nelson Worldwide, check out Rules of Practice, or find him on LinkedIn.
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WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.- The Power of Purpose for Small Firm Architects
Charles Hendricks believes that building better communities through architecture starts with purpose, service, and empathy. In this episode, he shares how a high school drafting class sparked a career that led to leading a small award-winning firm dedicated to people, place, and lasting impact. He explains why architects have the opportunity to shape stronger communities both through design and through the way they lead.
Along the way, Charles discusses how community involvement, mentorship, and sustainable thinking have influenced his practice for more than 27 years. He also shares why building science, aging in place, and continuous learning remain central to his work. As a result, his firm approaches every project with the goal of creating meaningful value beyond the building itself.
Charles also explores what it means to run a purpose-driven architecture firm in today's changing world. He encourages architects to see their businesses as platforms for service, education, and positive change. This conversation offers practical inspiration for firm owners who want their work to leave a lasting legacy.
This week at EntreArchitect Podcast, The Power of Purpose for Small Firm Architects with Charles Hendricks.
Connect with Charles online at The Gaines Group Architects, or find him on LinkedIn.
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ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
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Spaces - Why Great Architects Lose Great Clients
Why great architects lose great clients often has little to do with design ability. In this episode, Bryon McCartney explains why many architecture firms struggle to communicate their value, even when their work is exceptional. He shares how firm owners can shift the way they position themselves and build stronger client relationships.
Drawing from decades of branding and business experience, Bryon introduces a simple but powerful framework that helps architects move from being the hero of the story to becoming a trusted guide. As a result, firms can connect with better-fit clients and create a more effective sales process. He also explains why clear messaging is often the missing piece holding firms back from growth.
Bryon also explores how architects can use proven business systems and emerging AI tools to scale with confidence. Along the way, he shares practical strategies that any firm owner can apply right away. If you want to build a stronger practice and attract better clients, this conversation offers a clear path forward.
This week at EntreArchitect Podcast, Why Great Architects Lose Great Clients with Bryon McCartney.
Connect with Bryon online at Archmark.co, check out The EA Academy Firm Fix, find him on Facebook, Instagram, and LinkedIn, or email him at bryon@entrearchitect.com.
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ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
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Spaces - The Power of “Yes, And” in Architecture
Architecture is a team sport, and strong communication often matters as much as strong design. In this episode, we explore how improv in architecture can help architects become better leaders, collaborators, and problem-solvers in their daily practice.
Tarrah Beebe, partner at KFA Architecture, shares her journey from architect to improv performer and explains how the principles of improvisation have shaped the way she leads projects and works with teams. Along the way, she reflects on lessons learned managing community-based projects, navigating uncertainty, and building trust through better communication.
We also discuss how architects can become more comfortable taking risks, staying present in difficult conversations, and embracing adaptability in their firms. As a result, Tarrah offers a refreshing perspective on how creativity outside the office can directly improve leadership, culture, and long-term success inside architecture practice.
This week at EntreArchitect Podcast, The Power of “Yes, And” in Architecture with Tarrah Beebe.
Learn more about Tarrah at KFA Architecture, or connect with her on LinkedIn.
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ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
Mentioned in this episode:
Spaces - Building an AI Ready Architecture Firm
Building an AI ready architecture firm is quickly becoming one of the most important challenges facing architects today. In this episode of the EntreArchitect Podcast, Michelle Hamilton shares how firms can move beyond simply experimenting with AI and begin building real systems for long-term success. Drawing from decades in architecture and enterprise AI, she explains why successful adoption always starts with people.
Michelle spent more than 30 years in commercial real estate and the AEC industry before stepping into the world of enterprise AI. Through her work leading AI adoption at AnswerRocket, she saw a pattern repeat itself: companies invest heavily in technology, but fail to prepare teams to actually use it. As a result, even powerful tools often fall short of their potential.
Michelle shares practical insights for architecture firm owners who want to embrace AI with confidence. She explains how small firms can improve workflows, create stronger internal processes, and foster innovation without feeling overwhelmed. She shows how thoughtful adoption can help firms stay competitive as the future of practice continues to evolve.
This week at EntreArchitect Podcast, Building an AI Ready Architecture Firm with Michelle Hamilton.
Learn more about Michelle at AnswerRocket, or connect with her on LinkedIn.
Please Visit Our Platform Sponsors
ARCAT makes finding architectural product information simple. Access specifications, CAD details, BIM objects, and sustainability documentation from thousands of manufacturers—all free, with no paywalls or registration required. Explore the platform architects trust every day at ARCAT.com.
WeCollabify is one of EntreArchitect's trusted allied partners, helping architecture firms build capacity through integrated design, BIM, and technical professionals who work directly within your team. Their goal to help firm owners create the capacity they need to better serve clients, support their teams, and make confident long-term growth decisions. Learn more at WeCollabify.com/EntreArchitect.
Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.
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About EntreArchitect Podcast with Mark R. LePage
Architect Mark R. LePage explores the business of architecture, firm leadership and the everyday life of an architect. From Gābl Media, EntreArchitect Podcast features weekly interviews with inspiring, passionate people who share their knowledge and expertise... all to help you build a better business as a small firm entrepreneur architect. Proven business strategies for architects, including financial management, profit, marketing, sales, productivity, and planning.
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