31. How to start a simple podcast for your online business that brings in clients
Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a spoiler: the more complicated your podcast is, the more expensive it becomes to produce.------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and access to our community where I answer questions within 24-48 hours. Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting
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30. 3 Things to know before using AI in your coaching business
AI can absolutely make your business more efficient.Itt can streamline your processes, free up time in your week, and help you scale faster. But as tools like ChatGPT, Claude, and custom GPTs become more common, it’s important to know how to use them wisely and safely inside your business.In this episode, Lacey shares the three key things she does whenever she (or her clients) use AI in their business. Whether you’re building a client-facing chatbot, experimenting with a custom GPT, or just using ChatGPT to speed up your content creation, these tips will help you make the most of AI without losing control of your data or your voice.If you’re curious about using AI in your business, or you want help deciding which tools are worth your time, book a call with Lacey.She’ll help you choose the right tools, set them up safely, and make sure they actually work for you.------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and access to our community where I answer questions within 24-48 hours. Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting
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29. Tech Stacks: What's Worth It & What's Not (Kit price increase response)
Feeling frustrated by Kit's recent price increase? Before you make any rash decisions, listen to this episode where I break down my complete tech stack and share why I'm staying put with Kit despite the price hike.In this comprehensive episode, I walk through every tool I use in my business - from ShowIt and ThriveCart to ChatGPT and new AI tools like Claude.ai and Fyxer AI. You'll get an inside look at what's actually worth paying for and what you can cut from your monthly subscriptions.What You'll Learn:Why reactive tech decisions can hurt your business long-termMy complete tech stack breakdownHow to conduct your own tech auditWhen to choose monthly vs annual pricing (this could save you money!)The tools I'm ditching and what I'm replacing them withHow AI is becoming essential for scaling businessesWhy the cheapest tech stack isn't always the best choiceKey Tools Discussed: Kit (ConvertKit), ShowIt, ThriveCart, Airtable, ChatGPT, Claude.ai, Fyxer.ai, Slack vs Skool, TidyCal, DocuBreeze, Loom, Toggl, and more.Perfect for: Online business owners, course creators, service providers, and anyone looking to optimize their business operations.Ready to optimize your tech stack? Book a call to review your tools and explore opportunities.------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and access to our community where I answer questions within 24-48 hours. Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting
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28. Ads vs. Organic: Why I'd rather pay Meta than constantly post on social media
How to Decide if Meta Ads Are Right for Your Business—And What to Do FirstIf you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone.As a Launch OBM who lives in the world of strategy, tech, and ads (yes, I set them up myself!), I’ve seen firsthand how even a small, intentional ad budget can outperform hours of organic hustle.Whether you run a local brick-and-mortar business or an online coaching business, in this episode I’m sharing:The bare minimum tech you need to get started with Facebook & Instagram adsWhy boosting posts doesn’t work—and what to do insteadMy simple two-prong approach to running ads that actually convert for new businessesIf you’re stuck in the hamster wheel of organic marketing and not seeing results, this episode is your sign to rethink your strategy.------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and access to our community where I answer questions within 24-48 hours. Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting
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27. Funnel Audit (aka health check) for a Content Creator
Sales were rolling in every month… until they weren’t. In this episode, Lacey - Launch OBM (Operations Business Manager for Online Business Owners who Launch), shares a behind-the-scenes funnel health check for her client Octavia, a content creator who saw her sales funnel + email funnel unexpectedly stall.Lacey walks you through what she uncovered, the broken link fix that got Octavia’s online course sales back on track, and how you can spot (and solve) these issues in your own lead magnet funnels, sales funnels, or digital product funnels.Check out Octavia:https://www.youtube.com/@octaviakleinhttps://octaviaklein.com/------------------------------ The Digital Launch Club is now open for new members! https://laceycribb.com/dlc Get strategy/co-working calls, implementation support, and access to our community where I answer questions within 24-48 hours. Book a 30-minute discovery call: https://tidycal.com/lacey1/30-minute-meeting
About Funnel Building Strategies for Online Business Owners
Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ How to use funnels to streamline your business operations and grow your online presence✨ How to build a tech stack that supports your business without overwhelming you✨ How to create irresistible, high-converting lead magnets and nurture leads through email campaigns✨ How to simplify automation and marketing tech to save time and make more sales✨ Strategies for running impactful launch events and creating systems that work for youEach episode of Funnel Building Strategies will empower you with the tools, tips, and strategies to confidently navigate your funnels, MarTech, and business systems, so you can focus on building an easy, effective, and successful online business.Subscribe today and take the first step toward building funnels and systems that work for you—without the overwhelm.