Are Social Media Algorithms Killing Creativity? How to Balance Originality and Data
A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality.Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 #socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
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Are Creators & Social Going to Take Over Traditional Media?
As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopping experiences 32:48 Influencer BTS 36:50 TikTok accidents 38:35 Are creators going to take over? 40:27 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
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The Highs And Lows of Growing a $7.42M Global Social Media Agency
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 As the year hits its halfway mark, our Co-Founders sit down to reflect on the goals they set at the start of the year. From big wins to unexpected roadblocks, they’re sharing an honest look at what it’s really like running a social media agency in a constantly changing digital landscape. What’s working, what’s been harder than expected, and what’s next for the rest of the year?#socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
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The Future of Social Commerce: What Marketing Professionals Need to Know
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise and constant evolution of social commerce is reshaping the way users shop online; but what should marketers know about the latest consumer behaviour and platform updates ot stay ahead of the game?#socialmedia #socialmediamarketing #marketing #socialcommerce ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
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Inside the Minds of CMOs: What's ACTUALLY Working on Social Media in 2025
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 CMOs are under pressure to deliver performance, fast. What questions are they asking most, and what strategies are actually working in 2025 to drive real growth?#socialmedia #socialmediamarketing #marketing #CMO ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
Welcome Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀
Ireland