New Nutrition Business Podcast

No-one predicted that meat snacks would become one of the biggest and fastest-growing categories in the American supermarket, totally
aligned with the needs of the health-conscious consumer. Nor did anyone imagine that "grass-fed" would be one of the messages that some consumers would value most, alongside the word "protein". Demand for grass-fed is quietly growing. Sales of grass-fed beef in the US are measured in billions and were up  35% last year. So perhaps it's no surprise that PepsiCo is getting into the grass-fed beef snack business. OK, so at NNB we did in fact predict, back in 2020, that meat snacks would grow, so we're taking a lap for that one. But we didn't get the PepsiCo prediction.
 
Time: 14 minutes

Long overlooked as a wacky concept that was only successful in Australia and China, A2 dairy is breaking out. A2 is showing up in mainstream supermarkets from LA to Barcelona, in foodservice and now in one of Nestlé's biggest brands in Asia. A2's "feel the benefit" effect for people who want digestive wellness, plus its heritage of "farming as it used to be" and its "real food" identity are a powerful combination which is driving change and 30% annual sales growth.

Time: 12 minutes

Consumer interest in dairy protein emerged among gym-goers in the 1990s and became mass-market 7 years ago. In this podcast, we introduce two emergent strategies from our annual 10 Key Trends report that explain why consumer demand for dairy protein will keep growing for many years to come. One strategy is protein quality, an idea that's unknown to consumers but it is dairy's untapped competitive advantage. Danone, Meijiand Nestlé are leading the charge in Asia, introducing the message of protein quality tothe influential sports and fitness consumers. The other is creatine, a long-established, science-backed sports supplement now crossing over into foods, with emerging benefits for muscle, energy and cognition. Pioneering brands are blending creatine and high-quality protein. Opportunities for innovation will surge.

Time: 25 minutes

We made this podcast to help food producers work out how to meet the needs of people using GLP-1a drugs. It goes past the hype that you hear from consulting firms. We explore the nuances and show what you can do to reduce your risks (and the risks are real) using real-world examples. It also covers: 1. Why GLP-1 is one of only six drivers changing people's consumption habits (and not the most important one) 2. Which categories are struggling and which are growing. 3. Why GLP-1a may decline from where it is and how to manage that risk so that your business still survives and thrives.

 

Time: 28 minutes.

Billions of dollars have been invested by companies using precision fermentation to make "animal-free" dairy proteins in a factory. Around 40 companies are aiming to replace large parts of the dairy industry and they claim that their alt proteins behave in the same way in the human body as real dairy proteins. However, a recently published scientific study suggest that these animal-free proteins in fact don't. They may have a different effect on the gut and immunity. Meanwhile no alt protein company has been able to produce a single study that backs up their claim of equivalence to the natural dairy matrix.

 

Time: 16 minutes