Red meat is reborn & dairy protein growth hits double-digits as consumers embrace animal protein
Animal protein has become the most important growth trend in the business of food, nutrition and health.
Consumer demand for dairy protein has been growing strongly – witness surging demand for cottage cheese – and red meat is now on the same path. Meat snacks are a hugely successful category in the supermarket, and one of the fastest-growing brands in America is a meat snack.
Consumers are putting the brakes on meat-reducing, veganism is shrinking back to its niche, and cardiologists and doctors are re-thinking the role of red meat in a healthy diet.
We're not alone in spotting rising demand for animal protein; Whole Foods Market, the leading natural foods retail chain in the US, reports that health-conscious consumers are now prioritizing animal protein.
But how is this possible, after years of plant-based push? Dairy protein and red meat tick many boxes for consumers: “real” whole foods, nutrient-dense, versatile and good-tasting.
Tune in to learn more!
Time: 38 minutes
--------
38:33
A trend shift trips up a market leader - and will wipe out mycoprotein meat
Quorn has been - for over 30 years - the case study that everyone in the food industry can learn from. Quorn's successful creation of a new category, based on patented technology, was a rare and inspiring example. Now it's a case study of how, when consumer trends turn, even successful businesses can hit trouble. Despite that, Quorn can still have a future. But for the many companies who have invested hundreds of millions of dollar to copy Quorn's mycoprotein meat substitute technology, the outlook is bleak.
Time: 16 minutes
--------
16:49
Traditional foods reinvented: what humans want most
Humans don't want to eat technology. They prefer to eat real food. That's why the most successful strategy in the food industry, for the past 25 years, has been taking traditional foods and adapting them to the needs of modern consumers. One of the best examples is in Japan, where falling sales of tofu were reversed by a company figuring out how to reinvent tofu as a convenient and good-tasting snack for younger consumers. It's a strategy that also explains the success of Greek yoghurt, skyr, kefir and many others. This podcast sets out the success factors for reinventing a traditional food.
Time: 19 minutes
--------
19:33
Seven Steps for Success in the business of food, nutrition and health
Do you want to know how to create a successful healthier food product? Here are my favourite Seven Steps for Success, created as a result of our 20+ years of research, creating case studies and advising companies. Take these into account and you will be making a good start! Time: 20 minutes
--------
20:37
Beyond Meat: beyond hope. Is it all over for ”plant meats”?
The failure of the meat substitute business will be the must-read case study for the next decade. It shows what happens when companies make assumptions about consumers and their motivations instead of doing deep research and thinking. It shows what happens when products fail the taste test. And it shows what happens when you don't give anyone a compelling reason to buy your product. As the economic outlook darkens, the future isn't bright for this stumbling category.
Time: 11 minutes
Ireland