Podcasts From The Printerverse

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer's mind.
Mentioned in This Episode:
Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
Gee Speaks: https://gee-speaks.com
KEXINO: https://kexino.com
Deborah Corn: https://linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 
Girls Who Print: https://girlswhoprint.org
PrintFM Radio: https://printfmradio.com
Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and how calculated risk can make brands more memorable.
Mentioned in This Episode:
Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
Gee Speaks: https://gee-speaks.com
KEXINO: https://kexino.com
Deborah Corn: https://linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 
Girls Who Print: https://girlswhoprint.org
PrintFM Radio: https://printfmradio.com
Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more memorable, and how customer experience can shape brand reputation more than polished marketing.
Mentioned in This Episode:
Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
Gee Speaks: https://gee-speaks.com
KEXINO: https://kexino.com
Deborah Corn: https://linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 
Girls Who Print: https://girlswhoprint.org
PrintFM Radio: https://printfmradio.com
Project Peacock: https://ProjectPeacock.TV

In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how printers can move beyond cold calls and generic sales emails to create more effective prospecting channels, and Deborah introduces Ignite, Engage, and Reconnect as channels for creating sales experiences people want to participate in.
Mentioned in This Episode:
'Your Next Print Customer is Already on the Calendar': https://www.piworld.com/post/your-next-print-customer-is-already-on-the-calendar/
Appreciation Days Calendar PDF: https://printmediacentr.com/wp-content/uploads/2026/07/Appreciation-Days-Calendar_Print-Media-Centr.pdf
'How a Little Box Can Make a Big Impact on Your Printing Business': https://www.piworld.com/post/how-a-little-box-can-make-a-big-impact-on-your-printing-business/
Hydraulic Press Channel: https://www.youtube.com/c/HydraulicPressChannel/videos
Is It Cake?: https://www.imdb.com/title/tt18314214/
Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/
Profitable Print Relationships: https://profitableprintrelationships.com
Deborah Corn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2
PrintFM Radio: https://printfmradio.com/
Girls Who Print: https://girlswhoprint.org
Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results.
Mentioned in This Episode:
Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
Gee Speaks: https://gee-speaks.com
KEXINO: https://kexino.com
Deborah Corn: https://linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 
Girls Who Print: https://girlswhoprint.org
PrintFM Radio: https://printfmradio.com
Project Peacock: https://ProjectPeacock.TV