Podcasts From The Printerverse

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results.
Mentioned in This Episode:
Gee Ranasinha: https://www.linkedin.com/in/ranasinha/
Gee Speaks: https://gee-speaks.com
KEXINO: https://kexino.com
Deborah Corn: https://linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 
Girls Who Print: https://girlswhoprint.org
PrintFM Radio: https://printfmradio.com
Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Productivity Coach Sarah Ohanesian discuss ways to free up limited capacity, identify bottlenecks, reassign work across and up, and set others up for success without micromanaging.
Mentioned in This Episode:
Time Management Tips in 20: How to Use Email Effectively: https://podcastsfromtheprinterverse.com/time-management-tips-in-20-how-to-use-email-effectively/
Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/
SO Productive: https://www.so-productive.com/
Sarah Ohanesian: https://sarahohanesian.com/
Asana: https://asana.grsm.io/sarahohanesian308
Command the Chaos Course: https://www.so-productive.com/productivity-course/
Let It Go!: https://www.amazon.com/Let-Go-Finally-Delegation-Organization/dp/154453065X
Emily Morgan on LinkedIn: https://www.linkedin.com/in/delegatesolutions
Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2
PrintFM Radio: https://printfmradio.com/
Girls Who Print: https://girlswhoprint.org
Project Peacock: https://ProjectPeacock.TV

Jamie McLennan, Will Crabtree, and Deborah Corn discuss how printers determine whether a job needs a reprint, where responsibility lies when customer files, production errors, materials, or unexpected reactions cause problems, and what it takes to protect the customer relationship when print goes wrong, prevent repeat failures, communicate through a crisis, and earn lasting trust.Mentioned in This Episode:
Jamie McLennan: https://www.linkedin.com/in/jamieprints
DMR Graphics: https://www.dmr-graphics.com/
Innvoke: https://innvoke.com/ 
Will Crabtree: https://www.linkedin.com/in/willtheprinter/
Tampa Printer: https://tampaprinter.com
Sign Parrot: https://signparrot.com/
AutoPrint: https://autoprint-software.com/
Printing In A Box: https://printinginabox.com/
Deborah Corn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2
PrintFM Radio: https://printfm.com
Girls Who Print: https://girlswhoprint.org
Project Peacock: https://ProjectPeacock.TV

The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it.
Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts of customer data can make mail more relevant, opportunities to connect print with digital channels, and how printers can help customers mail smarter.
Colin Sinclair McDermott, The Online Print Coach, shares why printers need to position themselves as advisors, ask better questions, understand the business outcomes customers are trying to achieve, and use conversations at PRINTING United Expo to gather ideas and insights they can bring back to their businesses.
Joshua Carruth, EVP, Expositions at PRINTING United Alliance, joins the conversation with a preview of PRINTING United Expo, including opportunities for education, community, peer-to-peer conversations, and making meaningful connections across the show floor.
Guests and Resources
PRINTING United Expo
https://www.printingunited.com/
Ashley Roberts, Content Director, Printing Impressions
LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/
Printing Impressions: https://www.piworld.com/
Toni McQuilken, Senior Editor, Printing Impressions
LinkedIn: https://www.linkedin.com/in/tonimcquilken
Paul Bobnak, Content Contributor, Who's Mailing What!
LinkedIn: https://www.linkedin.com/in/paulbobnak
Who's Mailing What!: https://www.whosmailingwhat.com/
Colin Sinclair McDermott, The Online Print Coach / Print Mastermind
LinkedIn: https://www.linkedin.com/in/theonlineprintcoach/
The Online Print Coach: https://theonlineprintcoach.com/
Print Mastermind: https://members.theonlineprintcoach.com/printmastermind
Joshua Carruth, EVP, Expositions, PRINTING United Alliance
LinkedIn: https://www.linkedin.com/in/joshuacarruth
PRINTING United Alliance: https://www.printing.org/
Deborah Corn
LinkedIn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com/
Explore The Printerverse: https://linktr.ee/PrintMediaCentr
EXPO LONG AND PROSPER!

The PRINTING United Expo Power Hour turns its focus to commercial printing, with a conversation about convergence, diversification, branded merchandise, AI, education, and how printers can identify opportunities that make sense for their businesses.
Deborah Corn and co-host Ashley Roberts discuss how the definition of a commercial printer continues to expand, why adding capabilities doesn't mean every printer needs to become a one-stop shop, and how existing customer relationships can help printers test opportunities in wide format, apparel, promotional products, and branded merchandise.
Katelin Shanks brings her technology perspective to the conversation, offering a practical approach to evaluating AI and automation. She shares why printers should start by understanding their existing data, identifying repetitive tasks and operational pain points, and then challenge technology providers to explain exactly how their solutions can address those needs.
Denise Gustavson shares what's ahead for education at PRINTING United Expo, including sessions focused on AI, sales, pricing, mergers and acquisitions, succession planning, industry research, compensation, and other business issues. She also discusses the Women in Print Alliance and opportunities for women to connect at the Expo.
Joshua Carruth closes out the Power Hour with a look at the PRINTING United Expo experience, from education and more than 800 exhibitors to the Alliance booth, apparel, AI, networking, and the Spill the Ink District.
Guests and Resources
PRINTING United Expo
https://www.printingunited.com/
Ashley Roberts, Content Director, Printing Impressions
LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/
Printing Impressions: https://www.piworld.com/
Katelin Shanks, Racami
LinkedIn: https://www.linkedin.com/in/katelin-shanks
Racami: https://racami.com/
Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance
LinkedIn: https://www.linkedin.com/in/denisemgustavson
PRINTING United Alliance: https://www.printing.org/
Joshua Carruth, EVP, Expositions, PRINTING United Alliance
LinkedIn: https://www.linkedin.com/in/joshuacarruth
PRINTING United Alliance: https://www.printing.org/
Deborah Corn
LinkedIn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com/
Explore The Printerverse: https://linktr.ee/PrintMediaCentr
EXPO LONG AND PROSPER!