In this insider episode of Quick Book Reviews, Philippa is joined by returning guest Alison Barrow, PR Director at Transworld (Penguin Random House), to answer a brilliant listener question about book marketing, ARCs, and social media influence.
If you’ve ever wondered:
Why do some books dominate Instagram and BookTok?
How do publishers decide which books get major promotion?
Are ARC reviews always honest?
Do great books get overlooked?
…this episode pulls back the curtain on the real publishing ecosystem.
WHAT YOU’LL DISCOVER
How publishers choose their “lead titles”
The truth about ARCs (Advance Reader Copies) and influencer marketing
Why you keep seeing the same books on Instagram
How word-of-mouth, bookshops, and libraries still shape success
The balance between authentic reviews and publisher relationships
Why some incredible books quietly build audiences over time
BOOKS MENTIONED
Whatever Happened to Madeline Stone – Louise O’Neill
Mars One – Charlotte Robinson
The Ending Writes Itself – Evelyn Clarke
It's Not What You Think – Claire Mackintosh
Elizabeth & Marilyn – Julie Owen Moylan
The Wreck – Lizzie Stewart
Slings & Arrows – Nick McLachlan
LISTENER QUESTION OF THE WEEK
A thoughtful question from Johanne sparks an honest discussion about:
Social media book promotion
Authenticity vs visibility
Whether “hyped” books can still be trusted
ABOUT OUR GUEST
Alison Barrow is PR Director at Transworld (part of Penguin Random House UK), working with global bestselling authors and shaping major publishing campaigns.
Article mentioned in The Bookseller: https://www.thebookseller.com/comment/events-not-a-campaign-solution
JOIN THE CONVERSATION
Got a question for Alison?
Email:
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COMING NEXT
More author interviews, book reviews (no spoilers!), and insider publishing chat every week.
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