POP: Public Opinion Podcast

• Best Practice in Panel Management with Mike Dennis & Frank Kelly

  In the world of public opinion research, engaging respondents is more than just a numbers game—it's about creating a relationship built on trust and mutual benefit. In this  episode of POP, the Public Opinion Podcast, Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak offers best practice tips in panel management that lead to effective respondent engagement. Host: Frank Kelly, Market Research Practice Lead at Virtual Incentives Guest: Mike Dennis, Senior Vice President at NORC at the University of Chicago and founder of AmeriSpeak

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• The Role of Qualitative Methods in Public Opinion Research

  Using both traditional and evolving methods to better understand what is on the mind of the public is important when conducting qualitative research. In this episode of POP, the Public Opinion Podcast, Darby Steiger, Vice President of Innovation and Solutions, SSRS explains how qualitative research complements surveys by uncovering the "why" behind public opinions, offering deeper insights into people's beliefs and experiences. She also highlights the shift to virtual and asynchronous research methods after the COVID-19 pandemic and how these innovations are changing the landscape of data collection.   Host: Sarah Spell, PhD, Research Officer, The Pew Charitable Trusts Guest: Darby Steiger, Vice President of Innovation and Solutions, SSRS

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• Perspectives on Political Polling

  Political polling is often a hot topic of conversation when siblings Ruth, David and Jonathan Bernstein get together. All three have unique perspectives and professional experience in this space. In this episode of POP, they delve into misperceptions about polling within the general public and media, the challenges in media coverage of polls - especially during close elections - and provide recommendations on how pollsters and journalists can better communicate polling data.   Host: Ruth Bernstein, lead pollster and CEO of EMC Research Guests: Jonathan Bernstein, former Bloomberg opinion columnist covering politics and policy, co-editor of Making of the Presidential Candidates, and former professor of political science. David Bernstein, prize-winning journalist who covered New England politics for decades at the Boston Phoenix, Boston Magazine, and WGBH.  Jonathan and David write the Good Politics, Bad Politics newsletter about government and elections on Substack.

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• How to Stay Up-to-Date on Survey Research: 16 Years of Survey Practice’s “Recent Books and Journals Articles in the Field”

  Staying current with new developments in the field of public opinion research is at the heart of Survey Practice’s “Recent Books and Journals Articles in the Field” column. In this episode, Eva Aizpurua, PhD, Editor-in- Chief of Survey Practice talks with Mario Callegaro, PhD, curator of “Recent Books and Articles in the Field,” about how the field has changed since he started the column 16 years ago, the latest trends in survey research and the need for more books on topics such as user experience research and surveys in the medical field. Host: Eva Aizpurua, PhD, Research Director National Centre for Social Research, England and Editor-in- Chief of Survey Practice Guest: Mario Callegaro, PhD, Senior Staff User Experience Researcher in Google Cloud UX, London and curator of Survey Practice’s column, “Recent Books and Articles in the Field”

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• Misinformation in Public Opinion Research: Navigating the Present and Future with Accuracy and Data Ethics

  Misinformation has proven to be among the most polarizing topics in 21st century society, creating negative to severe consequences like poor decision-making and even the loss of human lives. But what does misinformation mean in a research context and how does misinformation impact the work of public opinion researchers? What can researchers do to navigate the future with improved accuracy, data ethics and techniques that harness a single version of truth? In this episode, host Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM, speaks with Amelia Burke-Garcia, PhD and Frank Graves to dissect and uncover what misinformation means for public opinion researchers and how to prepare for a future with improved accuracy and data ethics. Host: Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM, CIPM, CIPM, Founder and CEO of Generation1.ca and Professor at the Humber College Institute of Technology and Advanced Learning, Canada Guests: Amelia Burke-Garcia, PhD, Director of the Center for Health Communication Science and Digital Strategy and Outreach Program Area Director at NORC at the University of Chicago and Frank Graves, Founder and CEO of EKOS Research Associates, Canada Technical Producer and Editor: Erin Spain, MS, Studio Spain Media Group, LLC

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