Real Creative Leadership

Successful AI implementation is more than just a software download. For Microsoft’s Jennifer Kattula, it’s about creating a robust framework that gives teams the structure they need to safely test the boundaries AI is helping us expand. Together with Adam Morgan, she explains why creative leaders have the responsibility to set the standard for AI implementation and how to mitigate risk without sacrificing creativity.

Most brand events are forgettable. Jennifer Gardner’s aren’t. As creative director at ServiceNow, she’s mastered the art of turning immersive experiences into actual ROI — and it starts with purpose, not trends. In this episode she joins Adam Morgan to share how great events become a brand’s “front door,” blending storytelling, strategy, and human-centered design into moments people remember. From multisensory entrances to aligning executives months in advance, Jennifer reveals what separates events that just look good from ones that actually move the needle.

AI can generate content at scale — but it can’t replace good taste, clear judgment, or emotional connection. In the season 7 premiere of Real Creative Leadership, Adam Morgan explores why human creativity is becoming more valuable in the age of AI.

What if the best leaders weren’t the ones with all the answers, but the ones asking the right questions? Catharina Walker Eure, Nike’s director of innovation strategy, shares her “Arrows-Out” leadership approach: lead with empathy, build emotionally intelligent teams, and create space for people to do their best work.

Prudential creative leader John Renz reveals why balancing ego with humility is the real key to leadership. From Bill Bernbach’s “humility card” to avoiding the ego trap, this episode of Real Creative Leadership shares lessons on building trust, giving better feedback, and leading creative teams with courage.