Reed Between the Lines

• How to Build a Multi-Million Dollar Content Engine (with Nick Cegelski)

  How do you turn one podcast into a multi-million dollar content machine?Nick Cegelski, co-founder of 30 Minutes to President's Club, did it by starting with a single podcast and expanding into LinkedIn, newsletters, digital events, and a bestselling book with over 30,000 copies sold.In this episode, Nick breaks down:— How to create a content engine that gets people to like, download, and subscribe— Why going all-in on one channel first sets you up for long-term success— The secret to producing highly tactical content your audience actually wants— How to use personal networks to drive early traction— Smart ways to scale without losing qualityPlus, Nick shares the unexpected challenges of writing a book—and why it became his biggest growth lever yet. Whether you're a content creator, marketer, or entrepreneur, this episode is packed with practical takeaways to help you grow.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Nick on LinkedIn: https://www.linkedin.com/in/nick-cegelski/More from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: [email protected]🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/🟩 TikTok: https://www.tiktok.com/@the_reeder

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• The Content Strategy Mistake Costing You Growth (with Brendan Hufford)

  Are you stuck creating content that checks the box—but doesn’t drive real results?Brendan Hufford, founder of Growth Sprints, has helped SaaS companies scale from $10M to $100M ARR by cutting through the noise with focused, high-impact content marketing. In this episode, he breaks down why most B2B marketing fails—not because of bad execution, but because of a fundamental strategic mistake.We cover:— The #1 mindset shift that helps top-tier marketers avoid “checkbox marketing”— Brendan’s go-to framework for creating original content that stands out— How to craft marketing offers that your ideal buyers can’t ignore— Why most content strategies fall apart and how to fix yoursIf you’re tired of going through the motions and want to start creating content that actually fuels business growth, this one’s for you.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Brendan on LinkedIn:  https://www.linkedin.com/in/brendanhufford/More from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: [email protected]🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/🟩 TikTok: https://www.tiktok.com/@the_reeder

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• What Elite B2B Marketers Do Differently to Win (with Tas Bober)

  What sets elite content marketers apart? Meet Tas Bober, founder of Scroll Labs, who is redefining how B2B SaaS companies approach marketing—especially when it comes to personal brands and landing pages.Tas shares her unconventional process for creating landing pages that prioritize consumption over conversions—challenging traditional metrics to drive real results. She’s also a powerhouse of an entrepreneur and content creator who has discovered her niche, built a standout personal brand with a mix of humor and authenticity and developed her own unique branding superpower that thrives in even the most saturated markets.Here’s what you’ll take away:Tas’s framework for landing pages designed for consumptionThe art of balancing humor and professionalism in your contentHow to pick and commit to your niche to stand out (and drive leads)And creative ways to use comments to grow your LinkedIn presenceWhether you're growing your personal brand or open to rethinking your B2B content strategy, this episode is packed with actionable insights and a fresh perspective.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/More from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: [email protected]🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/🟩 TikTok: https://www.tiktok.com/@the_reeder

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• 5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)

  Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.Press play to discover:5 ways to differentiate your marketing to stand out from competitorsA 4-step framework for crafting social content that grabs attentionThe secret to using humor and personality in B2B contentWhy cultural relevance is a must-have for modern marketingHow to balance corporate messaging with an authentic personal voiceIf you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/More from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: [email protected]🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/

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• The Truth About Being a Successful Content Creator with Jen Allen-Knuth, Eddie Schleyner, and RajNATION

  In this episode, you’re getting FOUR power-house content creators all in one episode. For the season 1 finale, we’re bringing it back to Chicago with  Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outside of work. We're diving into betting on yourself, content creation,  the power of unique personal branding, and the courage it takes to stand out in the digital era. Here are a few of my favorite takeaways:Authenticity Over Perfection— why dropping the corporate façade in favor of a more genuine, personal touch transformed these folks’ digital presences.Handling the Naysayers— why maintaining positivity and authenticity online is key to success and also key to maintaining a healthy relationship with social media and content creation (aka not paying attention to the trolls).Courage to be Different— how experience builds confidence and why staying true to your unique voice is crucial for long-term success.This episode is for you if you want to elevate your personal brand, engage more authentically with your audience, and gain the courage to be different in a crowded space. Let’s get into it.Jump into the conversation:(02:46) Building Digital Reputations(25:54) Transitioning to Entrepreneurship(34:32) Balancing Side Hustles and Full-Time Jobs(42:51) The Creative ProcessMore from The Reeder:🟩 Get your Reed Between the Lines merch here: https://devin-1-shop.fourthwall.com/🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: [email protected]🟩 Content Growth Guide: https://www.convert.thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 TikTok: https://www.tiktok.com/@learntoreed

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