SaaSy AF

Rory Sutherland, Vice Chairman of Ogilvy UK and founder of its behavioural science practice, is back on Sassy AF.

He talks about why being too early is one of the worst things that can happen to a good idea. We cover why Zoom succeeded where Skype struggled, how the “bottomless brunch” made day drinking socially acceptable, and why he’d happily introduce a WhatsApp tax.

0:00 Welcome back, Rory Sutherland
1:01 Hype, timing and the danger of being too early
6:14 Why adoption is never instant (EVs, automatics, Google Glass)
12:26 Smart glasses, the end of the keyboard and multiplayer AI
20:43 The invisible productivity crisis and busy work
25:42 Remote work, flexible hours and Friday afternoons
30:26 The marketing of politics, media, and Andy Burnham

#RorySutherland #behaviouralscience #marketing #AI

What separates world-class performers from everyone else?

In this episode of SaaSy AF, we sit down with world-renowned performance psychologist Jamil Qureshi. He's coached 6 world #1 athletes, worked with Premier League clubs, Formula 1 drivers, and Fortune 500 CEOs and now he's taking to the SaaSy AF chair.

We break down the biggest myth about high performance, why top performers don’t see it as “work”, how to overcome fear of failure, and more!

If you're a founder, leader, or ambitious professional, this is a must-watch.

00:00 Introducing Jamil Qureshi
00:37 The biggest myth about high performance
02:21 Clarity vs noise (why focus matters)
05:08 What top performers have in common
08:40 Why founders burn out vs scale
12:22 Blame vs responsibility mindset
14:52 Building high-performance teams
18:10 Leadership lessons from COVID
22:46 The 1% improvement rule

On the SaaSy AF podcast this week we're joined by entrepreneur Rachel Curtis.

In this eye-opening episode, Rachel shares her 30-year journey from traditional finance to pioneering conversational AI that tackles real human struggles. She takes us inside a powerful moment that sparked her mission: helping emotionally distressed consumers navigate financial shame without judgment.

Discover how her AI-driven virtual agents offer a safe space, empowering people in debt or overwhelmed by financial stress to seek help without feeling exposed or judged.

00:00 Introducing Rachel Curtis
00:27 The pivotal moment that made Rachel change her career towards AI, which helps people
04:33 The increase in people turning to AI for support over humans
07:22 The struggle of getting investors to believe in a product they don't relate to
11:45 Improving education on financial literacy 
15:40 Is financial education more ingrained in US culture
19:17 What it's like working in a male dominated industry
22:33 What's next? 
24:13 One piece of advice to live by

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In episode 16 of SaaSy AF, we talk with Keegan Caldwell, entrepreneur, IP lawyer, and founder who turned a small co-working space into one of the fastest-growing intellectual property law firms in the world.

Keegan shares his journey of entrepreneurship, startup growth, and scaling a business while overcoming challenges, from military service to personal struggles, and turning patents into multi-million dollar deals. This episode is packed with lessons for founders, startup enthusiasts, and anyone interested in SaaS growth, innovation, and leadership.

Key Takeaways:

🎙️Why there’s no playbook for startup success and how to thrive anyway.
🎙️How to leverage intellectual property (IP) for business growth and fundraising.
🎙️Lessons in entrepreneurship, scaling businesses, and SaaS strategy.
🎙️Leading a team with empathy, objectivity, and gratitude.
🎙️Turning challenges into opportunities: from military experience to entrepreneurial success.
🎙️The importance of finding passion, service, and autonomy in your work.

✅ Subscribe for more SaaSy AF episodes: Startup lessons, entrepreneurship insights, and practical advice for founders and innovators -- no BS.
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Welcome back folks to the first episode of 2026, starting the year strong with entrepreneur Alex Lieberman!

At just 25 in his dorm room, Alex created an email list that would transform into multimillion dollar business landing him on the Forbes 30 under 30 list! The founder and now Executive Chairman reveals how The Morning Brew was created, the challenges that propelled him forward, and his advice to those following a similar path.
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LinkedIn: https://www.linkedin.com/in/aaronhurree/