Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse
Jennifer Clark turns Zoom content into revenue. She runs a small team that treats every post, video, and webinar like a sales tool. Their pod setup pulls product marketing, lead gen, and writing into one tight team. Jobs land in Zoom Docs, get sorted fast, and appear on dashboards that show actual wins, such as demo bookings and live sales calls. Last year, the team shipped 300 pieces by sharing work across pods, using Zoom AI Companion and other simple tools for call notes, outlines, and reports, while keeping a clear, open culture.👤 About Our Guest: Jennifer ClarkJennifer Clark is the Content Marketing Lead at Zoom, where she leads a small team that produces over 300 content projects a year for a 7,000-person global enterprise. She has built scalable systems that bridge teams across product, sales, and SEO, ensuring every asset aligns with business goals and brand voice, even through multiple reorgs and shifting priorities.She once turned technical topics into engaging, SEO-driven resources at TaxJar. Now, at Zoom, she rallies teams across ten time zones, keeps quality high as output soars, and ties every blog, story, and webinar to real revenue. Her blend of tight process and creative tests gives you a clear map for high-volume work, office politics, and the fast pace of enterprise SaaS.📻 About This Season of the Animalz Podcast: Enterprise Content MarketingThis season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale.Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way.⏳ Timestamps00:00 – Content drives revenue, not cost04:33 – Five people shipped 300+ pieces06:55 – Triad pod aligns product, demand, content08:05 – Content glues 7,000 people together14:09 – Intake and calendar live in Zoom Docs15:54 – Weekly stand-ups keep teams aligned24:55 – “Win of the Week” plus smart automations28:42 – Zoom AI Companion handles summaries and outlines32:27 – Track demos and deals, not clicks35:08 – AI search sparks custom visuals and templates🌐 Links and Resources From the EpisodeMake It Punchy by Emma Stratton (02:34): Jennifer calls this her team's "go-to" guide for turning product jargon into barbecue-friendly language.The Little Engine That Could (05:28): Jennifer compares her small team to this classic story about persistence—"I think I can, I think I can."Zoom Docs (14:09): Zoom’s internal documentation and project management platform, powering content intake and editorial calendars.Zoom AI Companion (28:42): Generative AI features within Zoom, including meeting summaries, drafting support, and more.Follow Jennifer Clark for more content marketing insights.💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on X or LinkedIn.
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