PodcastsBusinessThe Digital Diaries

The Digital Diaries

Peter Woods
The Digital Diaries
Latest episode

31 episodes

  • The Digital Diaries

    #30 Enablement - Get Leaders Bought In

    28/1/2026 | 47 mins.
    Panelists
    Neda Jawad | CEO & Founder of Itremai
    Jamie McGrane | GTM and Leadership Advisor
    Rishi Sharma | Head of Sales & Revenue Enebalement at Stout

    Summary

    In this conversation, Rishi Sharma emphasizes the critical role of leadership in driving organizational change, particularly in the context of CRM usage. He discusses the importance of a systematic approach to logging activities and how this can create a trickle-down effect throughout the organization. The conversation highlights the need for leaders to be methodical and to communicate the value of these practices to ensure buy-in from all levels of the organization.
  • The Digital Diaries

    #29 - AI Visibility and Trust: A New Era

    21/1/2026 | 54 mins.
    Summary
    In this episode, Dr. Tamara Patzer discusses the intersection of AI, visibility, and trust in the digital age. She introduces the concept of AI suggestibility, emphasising the importance of permanent records and digital identity. The conversation explores the challenges of merging identities in AI, the significance of building trust online, and the role of media literacy. Dr. Patzer shares insights on using AI as a reflection tool and the importance of authenticity in a rapidly evolving digital landscape. She also offers advice for navigating professional transitions and creating a lasting legacy through digital records.

    Connect with Tami on LinkedIn
  • The Digital Diaries

    #28 - The Future of AI in Business a conversation with Dave Boyce the author of Freemium

    06/1/2026 | 45 mins.
    Summary

    In this episode of Digital Diaries, Peter Woods interviews Dave Boyce, EVP of Winning by Design, who shares his extensive experience in building and selling five SaaS companies. The conversation delves into the motivations behind entrepreneurship, the evolution of SaaS and AI in business, and the concept of factory thinking in revenue generation. Dave emphasizes the importance of courage in corporate culture and discusses the balance between automating predictable tasks and maintaining the human touch in business. The episode concludes with personal insights and aspirations from Dave, including his thoughts on the future of AI in the workplace.
  • The Digital Diaries

    #27 - Breaking Stigma with Karen Muldoon

    16/12/2025 | 37 mins.
    Summary
    The conversation delves into the complexities of weight loss and maintenance, emphasizing the importance of not just losing weight through calorie deficits but also finding a sustainable way to enjoy food while maintaining a healthy lifestyle.

    Going on a calorie deficit guarantees weight loss.
    The real challenge lies in maintaining the weight after loss.
    Many people believe they can figure out their own way to maintain weight.
    Enjoying the foods you love is crucial for long-term success.
    Restricting favorite foods can lead to failure in maintenance.
    Sustainable weight management requires a balance between enjoyment and health.
    Understanding personal triggers is key to maintaining weight.
    Mindset plays a significant role in weight maintenance.
    Support systems can aid in the journey of weight management.
    Education on nutrition can empower better choices.
  • The Digital Diaries

    #26 - The Evolving Role of Sales Engineers in Tech

    03/12/2025 | 39 mins.
    Summary

    In this episode, Peter Woods interviews Roee Hartuv, an experienced sales leader and go-to-market expert. Roee shares his journey from being a sales engineer to focusing on pricing strategies for SaaS companies. The conversation delves into the evolving role of sales engineers, the challenges of pricing in the SaaS industry, and the shift towards outcome-based pricing models. Roee emphasizes the importance of measuring customer value and adapting sales methodologies to meet modern buyer expectations. He also discusses his upcoming book on go-to-market strategy and the significance of systems thinking in business.

    Takeaways

    Roee Hartuv transitioned from sales engineering to pricing strategy.
    Sales engineers play a crucial role in complex sales processes.
    Pricing strategies in SaaS are constantly evolving and challenging.
    Outcome-based pricing is becoming more prevalent in the industry.
    Companies need to measure customer value and cost structure effectively.
    Self-service and product-led growth are reshaping sales dynamics.
    Sales methodologies must adapt to the complexity of modern buyers.
    Effective pricing and packaging are essential for value selling.
    Systems thinking can enhance go-to-market strategies.
    Roee is writing a book on integrating systems thinking into business strategies.

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About The Digital Diaries

Welcome to The Digital Diaries, where SaaS, tech sales, AI, and leadership converge. Hosted by Peter Woods, this podcast brings you insights and stories from industry pioneers shaping the digital world. Whether you're scaling in sales, leading teams, or exploring the future of tech, each episode delivers actionable advice and thought-provoking conversations. Tune in weekly to navigate the cutting edge of technology and leadership—subscribe today! New epsidoes every Wednesday.
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