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The Digital Diaries

Peter Woods
The Digital Diaries
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  • #17 - Eoin Murphy | Breaking Into Tech Sale
    On this week's episode:Eoin Murphy founded the Sales Circle to help people break into tech sales.He successfully transitioned from various roles into tech sales, proving the value of transferable skills.Many people in tech sales stumble into the career without prior knowledge.Sales skills can be developed from various backgrounds, including retail and education.Eoin emphasizes the importance of personal strengths in sales roles.Sales Circle has helped over 115 individuals land tech sales jobs.The model of proving value before hiring is effective in today's job market.Eoin's journey includes a significant pivot from banking to tech sales.Panamo, Eoin's new venture, focuses on outsourced business development for tech companies.Eoin's personal interests include hurling and lifeguarding, showcasing his diverse background.Link to The Sales CircleLink to Panamo
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  • #16 - SkillTribe.io | Ashling O'Connor | From the deli counter to CEO
    In this episode of Digital Diaries, Peter Woods interviews Ashling O'Connor, founder and CEO of SkillTribe, who shares her journey from tech sales to coaching others in the industry. Aisling discusses the highs and lows of her career, the importance of self-belief, and how to navigate the challenges of the job market. She emphasises the significance of strategy in sales, the value of building confidence, and the need for a supportive environment. Aisling also provides practical advice for those looking to break into tech sales, highlighting the importance of recognising transferable skills and enjoying the journey of personal and professional growth.Key PointsAshling emphasises the importance of going big in life and not playing it safe.She shares that every low in her career was followed by a significant peak.Sales can be exhilarating due to its highs and lows.The perception of highs and lows in sales is often influenced by external factors.Self-belief is crucial for success in sales and career advancement.Ashling helps clients rediscover their strengths and confidence.The journey in one's career is more important than the destination.Daily moments of joy contribute significantly to overall happiness.Building a supportive work environment is essential for success.Recognising transferable skills can help individuals break into tech sales.
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  • #15 - Sander Aavik | The Emotional Rollercoaster of Sales
    SummaryIn this conversation, Ashling and Peter Woods explore the exhilarating world of sales, discussing the emotional highs and lows that come with the territory. They reflect on their personal experiences in sales, emphasizing the importance of embracing challenges and the thrill of achieving success. The discussion also highlights the significance of consistency in performance and the impact of incremental improvements on overall sales outcomes.TakeawaysSales can make you feel alive due to its emotional highs and lows.A stable job may not provide the same thrill as sales.The rush of unknowns in sales tests and develops you as a person.Consistency in effort leads to consistent results in sales.Incremental improvements can lead to significant output gains.Understanding your performance metrics is crucial for success.Sales training resources can enhance your skills and knowledge.The emotional rollercoaster of sales is part of the journey.Personal growth is a key aspect of a sales career.Sales is not just about numbers; it's about personal development.
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  • #14 Paul Maher | The Impact of AI on Customer Experience
    In this episode of Digital Diaries, Peter Woods interviews Paul Maher, who shares his unique career journey from the automotive industry to tech sales at Intercom. They discuss the evolution of customer experience, the impact of AI on sales, and the importance of personalization in customer interactions. Paul offers valuable insights for aspiring sales professionals and emphasizes the significance of work-life balance. The conversation highlights the changing landscape of sales and the need for adaptability in the face of technological advancements.Paul Maher transitioned from automotive marketing to tech sales.Intercom has evolved significantly, especially with the launch of Fin.AI is reshaping customer support and sales processes.Personalization is key to enhancing customer experiences.Sales professionals must qualify opportunities effectively in the AI era.Attitude and understanding the AE team as customers are crucial for success.Building strong relationships with AEs can accelerate career growth.The importance of balancing work and family life is emphasized.Consultative selling is becoming increasingly important.AI will continue to change the roles of sales professionals for the better.
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  • #13 - Oriol Serra (The Conversion Architects) | SDR to Entrepreneurship
    This week we welcome Oriol Serra, founder of https://www.theconversionarchitects.comhttps://www.theconversionarchitects.com. He talks of his career in sales, entrepreneurship and boxing! Building relationships is crucial in recruitment.Accountability is essential for personal growth.Expanding roles can lead to greater value for clients.High-quality work is a priority in recruitment.Advocating for oneself is a learned skill.Understanding client needs is key to success.Buy-in from the organisation is important.Traditional roles can limit potential contributions.Self-advocacy can enhance career development.Continuous learning is vital in recruitment.
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About The Digital Diaries

Welcome to The Digital Diaries, where SaaS, tech sales, AI, and leadership converge. Hosted by Peter Woods, this podcast brings you insights and stories from industry pioneers shaping the digital world. Whether you're scaling in sales, leading teams, or exploring the future of tech, each episode delivers actionable advice and thought-provoking conversations. Tune in weekly to navigate the cutting edge of technology and leadership—subscribe today! New epsidoes every Wednesday.
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